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Entrepreneurship

Marketing Or Branding, What Comes First? [Video]

Marketing Or Branding, What Comes First?

Marketing Or Branding, What Comes First?

Many entrepreneurs make the mistake of thinking that branding and marketing are the same thing.

At its core, Branding is who you are as a business. It’s the essence of what makes you different, and it’s what clients will remember long after they’ve interacted with your business. It builds trust, awareness and authority for your brand.

Marketing, on the other hand, is how you communicate with your audience. It’s the strategic use of tactical tools to reach your target audience and achieve your desired objectives.

While marketing continually changes and evolves, your Brand should always remain constant. That’s why it’s so important to clearly define your Brand before you begin developing your marketing plans, strategies, and tactics.

With the help of a right brand strategy, you attract the right clients, generate more leads, and achieve sustainable growth.

And that’s why we believe that branding should always come first.

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We help transform businesses into Stellar Brands!

Zoom Into Life is an International Award Winning Studio specializing in Brand & Business Growth Strategy, Positioning, Personal Brand Photography, Video Production & Web Design.

We help you :
* Stand apart and differentiate a crowded marketplace
* Build a Brand that attracts clients on autopilot
* Position you as an authority in your industry
* Have sharp messaging that makes it easy for people to understand what problem you solve for them
* Build your tone of voice so that your message is cohesive across all marketing platforms
* Build a brand identity that represents you, elevates you and helps you get recognized

We work with Entrepreneurs and Brands wanting to rapidly scale their business in the near future utilizing unique brand marketing strategies, photography and video content to establish themselves as leaders in their field.

How We Got Started – We are a husband & wife team with over 35+ years of combined experience working with some of the most reputed brands from across the world. Over the last 12 years, we have had the opportunity to transform businesses and their corporate image by creating Brand Strategies, Photography / Videos / Websites that result in increased customer acquisition, retention, and bottom-line revenue.

Our clients are reaping the benefits of positioning themselves as impactful brands and some have grown up to 400% in a year while most have doubled their business every single year. You decide how aggressive you wish to grow.

We are here to support you with the right strategies and help you implement them in creating marketing assets that attract the right kind of clients that love working with you.

Our Services : Brand Marketing Agency – Businesses Growth- Lead Generation – Luxury Realtor Attraction Marketing – Brand Strategy – Logo- Branding & Rebranding – Personal Brand Photography – Video Production & Marketing – Web Design – Business Marketing

Proudly serving entrepreneurs, small & medium size businesses in all around the World. Based in Mississauga, we have many clients in and around Oakville, Burlington, Milton, Toronto, and the Greater Toronto and Hamilton Area (GTA).

https://zoomintolife.com

+1.9057830782

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Categories
Entrepreneurship

Bet on these marketing channels for 2024 says these tech Experts [Video]

In this video, 2 tech experts, Jason Lemkin of SaaStr and Wade Foster of Zapier, talk about what marketing channels they are betting on for 2024.This is an excerpt from the "Angles and Insight" Podcast!Listen on all major podcast networks! Links to those can be found here:https://anglesandinsight.transistor.fm/In this video Jason and Wade discuss:- Your email list is more than just a list – it's an asset that can work for generations.- Despite the changing landscape, SEO remains highly effective and efficient.- SEO requires ongoing effort and creativity but offers significant returns on investment.- Content marketing is not dead; it's just more competitive, requiring a higher level of creativity and dedication.- Standing out in today's saturated market requires focusing on what you do best.- Identify your strengths and dedicate the majority of your resources to mastering them.Subscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#marketing #tech #podcast #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Introduction00:41 The Enduring Power of SEO01:15 SEO in 2024: What's Working?02:02 The Misconceptions About SEO and Content Marketing03:10 Standing Out in a Saturated Market04:02 Focusing on Your Strengths05:15 Conclusion

Categories
Entrepreneurship

How to Handle Low-ball Offers: (Sales Roleplay) [Video]

We've broken down all of the steps in this article 👉 http://bit.ly/negotiating-w-clientsDiscover expert negotiation strategies with this engaging video featuring a realistic business negotiation scenario. Chris, a "skilled video producer" is confronted with a challenging $1,000 budget proposal aimed at increasing foot traffic to a client's store. Throughout the discussion, he deftly evaluates the economic feasibility of the project, introduces the concept of value versus investment, and explores strategic solutions, such as revenue sharing and adjusting project scope. This video is packed with actionable insights on negotiating contracts, understanding business investments, and securing profitable outcomes. Entrepreneurs, small business owners, and professionals looking to enhance their negotiation skills and business acumen will find this video invaluable.Watch the unedited live-stream here:https://youtu.be/7snev8P4ENU🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media