This 90-day tariff pause creates a CRITICAL window for business owners (here’s how to deal with it)
The U.S. just paused tariffs for nearly every country except China, where import taxes have now jumped to over 125%.
As a business owner, you might be wondering:
Do I raise prices? How do I explain this to my customers? What’s the smart branding move here?
In this video, I break down what the tariff pause actually means for U.S. brands, why a blanket price increase could backfire, and how to turn this moment into a brand trust-building opportunity.
👉 Customers see headlines, not nuance. So if prices go up with no story, they’ll assume the worst.
Now is the time to over-communicate. Tell your audience what’s changed, what hasn’t, and how you’re navigating it all.
📌 I’m ChiragSpeaks, creator of the Brand Clarity Framework, teaming up with the Hubspot Marketing team to bring you weekly breakdowns of real news with real brand marketing takeaways.
🎯 Follow along or subscribe for more insights like this to keep your brand sharp, clear, and trusted
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