The latest Old Navy Active campaign has been launched by Gap Inc. as part of its brand refresh that’s intended to catch the attention of Millennial consumers and beyond.
The campaign stars Lindsay Lohan in a Jane Fonda-inspired workout video alongside Dylan Efron, Quen Blackwell and Charo who are seen emphatically moving through every scene. The campaign, entitled ‘Old Navy, New Moves,’ puts some of the brand’s latest styles for working out and staying comfortable in the spotlight. The campaign was shot by Ethan James Green and styled by Dara.
The latest Old Navy Active campaign promotes the brands various low-cost fashions suited for the whole family to encourage consumers to check them out without having to worry about sticker shock.
Image Credit: Ethan James Green