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Entrepreneurship

7 Types of Branding for Ecommerce Companies To Explore (2025) [Video]

Branding is more than designing an eye-catching logo—it’s a visual and emotional representation of your company’s mission and personality. The right brand identity can shape consumer perception, inspire shared cultural values, and convert one-time shoppers into lifetime customers.

A 2020 study by Zendesk found that 74% of shoppers are loyal to at least one brand, and 52% will go out of their way to buy from a brand they love. Don’t underestimate the power of a fine-tuned brand identity.

Here’s an overview of what branding is and the seven types you can use to guide your products, marketing campaigns, and customer experience.

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What is branding?

Branding is how a business creates a distinct identity that expresses the company’s personality, mission, and offerings. A strong brand identityis consistent, tells a compelling story, fosters community within …

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Entrepreneurship

618 Washington Street, Miles City, MT (MLS #401014) [Video]

618 Washington Street, Miles City, MT Other, High-visibility. Multiple income streams. Unlimited potential. This Main Street property includes a 2 bed / 1 bath home with basement and a large shop with space for 3+ vehicles. Perfect for an investor or business owner looking for strong exposure and solid returns.Use the shop for your businessauto, retail, storage, tradesor rent it out. The house can bring rental income or can be used for staff or office space.Prime Main Street frontage unbeatable exposure Detached shop with garage door, 3+ vehicle capacity Residential home ready to repurpose and rent. Great for live/work setups, business use, or pure rental income Flexible GC zoningWhether you're starting a business, expanding your portfolio, or just need storage with upsidethis property delivers. Bring your ideas, energy and this will be a dream come true.Call nowopportunities like this move fast.(MLS #401014)

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Entrepreneurship

Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in