Branding is more than designing an eye-catching logo—it’s a visual and emotional representation of your company’s mission and personality. The right brand identity can shape consumer perception, inspire shared cultural values, and convert one-time shoppers into lifetime customers.
A 2020 study by Zendesk found that 74% of shoppers are loyal to at least one brand, and 52% will go out of their way to buy from a brand they love. Don’t underestimate the power of a fine-tuned brand identity.
Here’s an overview of what branding is and the seven types you can use to guide your products, marketing campaigns, and customer experience.
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What is branding?
Branding is how a business creates a distinct identity that expresses the company’s personality, mission, and offerings. A strong brand identityis consistent, tells a compelling story, fosters community within …