Marketing and branding are constantly evolving, and agents who are serious about developing their voices and connecting with their audience know the value and the reach video offers.
Here, Adam Hamwey, who could arguably be named a pioneer in updating the vlog format for real estate agents, offers insight into what works and what’s next for agents looking to pivot their media into.
Originally from outside of Boston, Massachusetts, Hamwey moved to New York in 2018. You may know him as the videographer who helped create Ryan Serhant’s YouTube channel. You’ll find one of my favorite episodes below. The series was inspired by a New York Times‘ story about “the new form of reality TV.”
Hamwey spent a year with Serhant, developing and launching his channel. He produced 50 episodes grossing around 20 million views and helped to build an audience of 250,000 subscribers. Hewent on to build his portfolio and work on several projects in other …