6 Reasons Why Branding is Important | Elysium Marketing Group [Video]

The marketing lead for the worlds second-biggest cryptocurrency exchange tells Tim Healey how hes overcoming oversimplified perceptions of the industry through bold branding and partnerships with the likes of Man City and McLaren F1.

Starting a business in a foreign country can be a daunting yet exciting experience. For expats and entrepreneurs, France offers a vibrant market, a rich cultural heritage, and numerous opportunities for business growth. However, navigating the legal, financial, and cultural landscape can be complex. This guide will walk you through the essential steps to help you build a thriving business in France, from understanding the local market to securing insurance.

Dr Chris Arnold is an advertising and marketing expert and founder of Dyversity. He is available to hire via the Motivational Speakers Agency now!

Vaihere Lissant, a native of The Islands of Tahiti, is a graduate of a leading business school and began her career in marketing consultancy in Paris.