Retail branding is a marketing strategy in which brands, stores, and products are uniquely marketed to optimize their reach and sales. With the emergence of e-commerce, the retail industry’s focus has shifted from physical stores to cross-channel consistency, which revolves around visual identity, generating perceptions, communication of positioning, and enhancing the customer experience.
Retail branding is a complex process that is more than just advertising and selling products. Branding leads a business to improve its brand metrics and encourage its target audiences to perceive its brand positively.
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