Real estate agents are taught that lead conversion is a methodical process to follow, but what if the process of converting leads is not a process at all and rather a carefully mastered people skill? Would it change how you approached your conversations?
The Problem with How Agents Handle Lead Conversion
Imagine that you just finished a long, exhausting day of work and you're finally home and about to sit down and have dinner, when your phone rings. It's a number you don't know, so you let it go to voicemail. The caller doesn't leave a message. Not 60 seconds later, your phone rings again. It's the same number and the caller doesn't leave a message—again. Suddenly, you get a text message from the unknown caller asking if you're you. Instantly, you experience a wave of nervousness and you think about all of the wild possibilities for the cryptic calls and messages. Your curiosity quickly gets the best …