The most effective display ads rise above the noise, capture attention, and leave a lasting impression. Whether through superb storytelling, captivating creatives, or perfect placements, display ads can tell powerful stories.
In this blog, we’re showcasing five standout campaigns that caught our attention and made a lasting impact. More importantly, we’ll break down what made them so successful, so you can apply the same winning strategies to your campaigns 💡
During lockdown, Disney launched a large promotional campaign to introduce Disney+. You might remember these ads, because you couldn’t miss them!
Disney’s display ads were everywhere, from high-impact takeovers to standard banners, all designed to capture new audiences and drive subscriptions to their new CTV platform.
What made their display ads so effective?
- The use of well-known characters: Disney led with their strongest assets, using well-known, loved characters placed front and centre to immediately capture attention.
- Simplicity and the power of branding: Simplicity, when paired with strong branding, can be …