Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr and Facebook (its parent company).
In my experience, the personality and simplicity of Instagram allows for more ‘active’ engagement by users—getting more love and comments on Instagram than on Twitter is not uncommon. And yet with Instagram, you can’t link from a post to an article on your website. So how can your brand or organization amplify its PR and marketing efforts through this visual platform?
1. Decide if it’s the right fit
Millions of users doesn’t necessarily mean you need to jump on the bandwagon. Ask yourself the question: do your target audience or customers use Instagram? How will you engage that demographic? Just like other social platforms, Instagram requires a strategy.
According to Hubspot, where Twitter, Facebook, and …