Ray-Ban has been in the eyewear industry for over 80 years, having cemented its role as one of the best-selling eyewear brands. As discussed in Flux Magazine’s feature on this EssilorLuxottica-owned brand, its unparalleled success can be attributed to excellent marketing capabilities and effective branding. Even with new competitors popping up every few years, Ray-Ban sunglasses remain recognizable as the height of luxury while also appealing to a broad consumer base.
But another crucial factor to Ray-Ban’s ability to stand out from the crowd is its timeless design. Here’s a closer look at the four design principles responsible for catapulting Ray-Ban into becoming an iconic eyewear brand.
Before being recognized for the diverse designs of its product line, Ray-Ban first introduced itself to the world by creating a pair of sunglasses specialized for U.S. Army pilots. Now popularized as the Aviator model, the aviators were originally designed in 1936 to “ban rays” from …
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