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Entrepreneurship

4 Design Principles We Can Learn from Ray-Ban [Video]

Design Principles We Can Learn from Ray-Ban

Ray-Ban has been in the eyewear industry for over 80 years, having cemented its role as one of the best-selling eyewear brands. As discussed in Flux Magazine’s feature on this EssilorLuxottica-owned brand, its unparalleled success can be attributed to excellent marketing capabilities and effective branding. Even with new competitors popping up every few years, Ray-Ban sunglasses remain recognizable as the height of luxury while also appealing to a broad consumer base.

But another crucial factor to Ray-Ban’s ability to stand out from the crowd is its timeless design. Here’s a closer look at the four design principles responsible for catapulting Ray-Ban into becoming an iconic eyewear brand.

Before being recognized for the diverse designs of its product line, Ray-Ban first introduced itself to the world by creating a pair of sunglasses specialized for U.S. Army pilots. Now popularized as the Aviator model, the aviators were originally designed in 1936 to “ban rays” from …

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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest