More from Matt Essam:
Limiting Belief Crusher: https://social.mattessam.co.uk/I3lQ
Free Strategy Workshop: https://social.mattessam.co.uk/I3lR
Summary:
1. Introduction to the Challenge: Matt Essam addresses the common struggle of individuals in reaching out to their ideal clients or desired collaborators and emphasizes that there are three key obstacles hindering success in this area.
2. The Power of Mindset: Matt underscores the significance of mindset in achieving business goals, suggesting that 80% of results are determined by how one thinks about their endeavors. He introduces a framework called the “limiting belief crusher” to help overcome mental barriers.
3. The Momentum Map: A framework called the “momentum map” is introduced by Matt, illustrating how beliefs influence feelings and subsequently impact actions. He provides examples unrelated to business, such as self-perception, to illustrate the concept.
4. Active vs. Passive Approach: Matt discusses the first of the three hindrances—passive thinking versus active engagement. He stresses the importance of actively reaching out to potential clients through methods like networking events and avoiding the misconception that one’s work alone will attract clients.
5. Serving vs. Selling and Follow-Up: Matt introduces the concepts of serving versus selling, emphasizing the need to focus on the client’s problems rather than pushing services. Additionally, he highlights the importance of persistent follow-up, dispelling the fear of being perceived as bothersome and emphasizing the value of providing helpful nudges to busy individuals.
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Host: Matt Essam
Cinematographers/Editor: Eduardo Nunez