Let’s face it — brands and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But too often, branding strategies get overthought, overworked, and overwrought. Don’t let yourself fall into that mind trap. Here are three simple branding strategies you can start using today that will improve your brand and leave you looking like a hero.
- Focus Internally – Even if your brand never meets the “light of day” in an advertisement, you can create a brand entirely by focusing on getting the entire team to deliver your brand promise for you. If your team can constantly deliver your brand promise each and EVERY time they interact with your customer, word will spread. Over time, you’ll be wildly successful.
- Guerilla Tactics– It always seems to be the way of it: the most unexpected places where we meet a brand are also the most …