We’ll have to see whether or not Jaguar come back into the news when they reveal their next car model, but the worst thing Jaguar could do is abandon the change and forgo the entire exercise.
It’s not uncommon for a company to rebrand and then switch back to their old branding. Sometimes it happens years later when the company taps into nostalgia to bring back old customers. Sometimes it happens in days, like with GAP whose rebrand in 2010 lasted less than a week!
It’s hard to say what went on behind closed doors at GAP HQ, but it’s likely the branding team didn’t have the confidence of the leadership at the company.
Rebranding needs to be a sure thing. You need to know why you’re doing it, what your goal is when doing it, and you need to be ready for customers, prospects or anyone familiar with your …