![Do This Before Google’s Next Algorithm Update [Video]](https://video.getpvd.com/wp-content/uploads/2023/02/mp_186676_0_0jpg.jpg)
Nervous about Google’s seemingly constant algorithm updates? You’re not the only one – but there’s a ton that you can do to stay ahead of the curve. 00:00 Intro01:43 Go Into Google Search Console03:34 Keep Track of Your Biggest Money PagesRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ Google Search Console: https://search.google.com/search-console/about ____________________________________________Do you know how many updates Google does every single year? The number might shock you. Although you typically only hear about a few major ones every year, the real number is way higher. Can you guess what it is? Well in 2020, Google made 4,500 changes to its search algorithm. Here’s a great way to stay ahead of Google’s next big algorithm update.The strategy, includes ongoing optimization into your content plan. Look, you probably already know that Google heavily factors in user experience when it comes to search rankings, but if you’re not actively updating your content on a consistent basis, you’re putting your entire website at a disadvantage for when the next update comes around. So here’s what I want you to do.Step one, go into Google Search Console. And what I want you to do is click on your site portfolio, look at your traffic, and compare year over year. You can actually compare the last 30 days to what happened in the previous year. And you can do that using their date picker. I want you to see all the pages that have decreased the most in traffic, and I want you to update those pages. Have you noticed that anytime you do a Google search, Wikipedia is continually ranking at the top? Why is that? It’s because their content is continually fresh with things like GPT-3 and all these AI tools that just make you being able to write content at the snap of your fingers, it’s easy to produce content. Everyone’s doing it. We need people to continually update their content more frequently. And when Google sees that you’re updating your content more frequently, they know it’s fresh, not outdated, that’s more likely to provide the most value to users. Now the way I recommended you to update your content is you look at the pages that decrease in their traffic the most. Those are the pages that can provide your biggest traffic gains. Because those have the most opportunity. If they lost rankings, it’s usually because they’re not as fresh as the competition or more thorough or more in depth. And you can see what keywords those pages rank for ’cause Google Search Console shows you and you can just do Google searches for those keywords to see what other people are doing that you’re not, and that’ll give you ideas on how to keep your page the most user friendly, up to date, and providing the most value.Now, the second thing I want you to do is, on a monthly basis, keep track of all your main money pages. These are the pages that are getting most the traffic to your website from Google. And I want you to keep track of, all right, here are the main pages, just spend a quick few minutes on the top 30, 40, 50 pages, shouldn’t take you more than a few hours a month and create a list of the ones that you think should be updated to provide people the most value.Even if that means that, hey, your traffic isn’t dropping. Just because your traffic isn’t dropping doesn’t mean that page shouldn’t be updated. You want to do what’s best for the user and not focus too much on Google. That’s how you stay ahead of their update. because what does Google do? You think Google cares about how many backlinks you have, or how cool your site looks? Sure these are all factors in their algorithm.What they really care for is what a user likes and what they don’t. Because even if you had a million backlinks, if users go to your website and they all bounce and click the back button ’cause they think your content sucks, Google’s not going to rank you high. Yes, there are all these SEO factors, but what they care the most about is, is the user satisfied and happy when they land on your website? If they are, over time, you rank higher. If they’re not, you don’t rank as higher. That’s why you need to continually update your content. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing
what is seo
![Neil Patel’s Double-Your-Traffic Master Class [Video]](https://video.getpvd.com/wp-content/uploads/2023/01/mp_182529_0_0jpg.jpg)
Right now, there are over a billion blogs on the internet – roughly one for every seven people.That means competition is steep, and if you want to keep your page alive and thriving, you can’t afford to be like every other site out there.But if you’re like most entrepreneurs or business people, you don’t have a ton of time to devote to writing blog posts or monitoring long-term traffic campaigns.(Especially not with Google algorithms and SEO trends that change every few weeks.)And that’s why I’m launching my Master Class.I have three brand-new tactics that can push your site to the top of the rankings in less than a week.Each Tactic Will Take You a Max of 30 Minutes – If Not Less.First, I’ll show you a simple drag-and-drop technique that got me to number one on Google in just four days. Once you put it to work, it could get you an extra 20,000 visitors a month.Second, I’ll show you how to take an enterprise-level strategy and add it to your site. Major Fortune 1000 companies are already using it to get millions of free visitors every month, and I know it can have the same massive impact for you.Third, I’ll show you my absolute favorite site hack. It can literally increase your traffic by 50% just by adding seven characters into your site’s metadata.If You Do These Three Tactics Right, I’m Guaranteeing You Can Double Your Traffic within 5 Days.I’m here to show you what these tactics are. And I’m going to walk you through them step by step during the Double-Your-Traffic event.
![This is KILLING Your SEO Strategy (Here’s How to Fix It) [Video]](https://video.getpvd.com/wp-content/uploads/2023/01/mp_178920_0_0jpg.jpg)
Your website has to provide users with a high-quality experience, or they will 100% seek out a different website. Here’s how you can optimize your UX so that you can kick your SEO strategy into high gear.00:00 Intro01:13 Tip #1 | Optimize Your Page Speed02:01 Tip #2 | Optimize Your Images02:39 Tip #3 | Make Sure Your Headlines Are Perfect03:12 Tip #4 | Simplify Your Website’s Navigation03:49 Tip #5 | Improve Your Mobile Speed ExperienceRESOURCES & LINKS: ____________________________________________Ubersuggest: neilpatel.com/ubersuggest____________________________________________If you could avoid one SEO mistake, what would it be? Now, there are tons of big no-nos when it comes to SEO. The more obvious red flags that can actually get you penalized include things like keyword stuffing, using a ton of duplicate content, buying backlinks, and things like that. But there’s one major issue I see a ton of newbies make and it’s probably not the one you think, of because when people think of SEO, they think of keywords, backlinks, meta descriptions, and things like that. The thing I see that people look over all the time that’s killing their SEO strategy is not optimizing their UX. See, search engines don’t just evaluate webpages based on the keywords you use or how many backlinks you have. Tip number one, optimize your page speed. 88.5% of visitors leave a website because of slow load time. Just imagine, you pick up your phone, you go to do a Google search, you click on a result, one second, two seconds, three seconds, still not loaded, four seconds, five seconds, six seconds, halfway loaded, seven seconds, eight seconds, nine seconds, fully loaded. That’s a long time. You’re going to leave the site. Make sure your code is clean using a CDN, which is a content delivery network, so that way your website is on servers all over the web. Tip number two, optimize your images and content. Updating and republishing old blog posts with new content and images can increase traffic by as much as 106%. According to HTTP Archive, images make up an average of 21% of a total webpage’s weight, so make sure that you’re compressing the images, not in size, I’m talking about file size, so not in dimensions, but more so file sizes of where you want to compress ’em, and when you update your content, optimize your images, make sure that they’re images on what people are looking for, you’re going to be much better off.Tip number three, make sure your headlines are perfect. 36% of SEO experts said that the headlines were the most important SEO element. David Ogilvy always used to say, “80 cents on the dollar spent on the headline.” So you got to make sure that your headline is amazing, and there’s a lot of stats out there that show this. Eight out of 10 people read a headline, two out of 10 people read the rest of your content. So you got to really focus on the headline and make it catchy. What I like doing is running A/B tests using paid ads with different headlines to figure out what people like the most.Tip number four, simplify your website’s navigation. 84.6% of web designers believe that crowded web design is the most common mistake made by small businesses, and look, simplify your navigation, simplify what’s on a page, remove unnecessary elements, it just makes things easier for people to navigate. If you’re not sure if you’re making things simpler or worse, you can always use analytics tools like Crazy Egg which shows you where people click. You can also survey ’em, and on top of that, if you want to do a lot of user testing, check out usertesting.com which can also give you more feedback.Tip number five, improve your mobile experience. Google recently reported that 60% of searches are completed on your phone. That’s a lot. How’s your mobile experience? Is it amazing, is it bad? Majority of the people that visit your website eventually, if not already, will be from mobile devices. Look at a lot of social networks that you use, Instagram, Twitter, TikTok. Where do you find them? Mobile devices. It’s super important that you optimize your site to be responsive so that way your website can expand if someone has a big desktop computer, a laptop, an iPad, a small mobile phone, or a big mobile phone, a responsive design adapts so that way it fits all these devices. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing
![Learn SEO in Just 5 Minutes a Day [Video]](https://video.getpvd.com/wp-content/uploads/2022/06/mp_125675_0_0jpg.jpg)
Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and that company’s success. It allows you to get traffic, leads and sales without paying an arm and leg. If I had to buy my traffic with ads, it would cost $5,134,294 a month. And ad costs keep going up each month, but that was the latest number when I Googled for each of my keywords just for shits and giggles. And that’s expensive. While with SEO, I don’t even spend 1% of that. If I had to spend that five plus million dollars, I wouldn’t have a profitable company. So how do you become an SEO expert without having all the time in the world? Well, here’s how you do it in just five minutes a day. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Step one, go to Ubersuggest. Put it in your URL, create account, create a project and put in some of the keywords you want to rank for. Ubersuggest will also give you keywords that you can rank for if you don’t have any keywords that you want to rank for. This doesn’t even take five minutes. And every week, Ubersuggest will send you emails on what’s wrong with your site and how to fix it. And it’ll give you simple tasks, two or three, and that’ll improve your rankings over time and teach you SEO because you’re doing it on your own website. Step two, I want you to read NeilPatel.com, Backlinko and Search Engine Land. You don’t have to read articles every day or anything like that, but just read one or two a week that you like. It’ll keep you up-to-date with new tactics and strategies and how to keep improving your rankings. Step three, listen to Marketing School Podcast. Not every episode is on SEO. There’s an episode every single day, but at least one episode a week is usually on SEO. And the Marketing School Podcast is under five minutes. And as you listen to a few of the podcast episodes, if you just give it time and you listen to them for a few months, not every single day, but just pick some every single week, you’ll learn SEO quickly without spending more than five minutes a day. Look, it doesn’t take much more than that. Just give it some time, do this for a few months, and you’ll learn SEO quickly without spending more than five minutes a day. And if you don’t want to spend the time and you just want someone to spend more time on it and get the results faster, check out my ad agency, NP Digital, where we do this for companies. Heck we do all forms of marketing for companies. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/4JQnnxJ6zrw#SEO #SEOin5minutes #rankingoogle #NeilPatel
![What Is SEO | How To Rank In 2022 (Free Tools For Success) [Video]](https://video.getpvd.com/wp-content/uploads/2022/03/mp_94374_0_0jpg.jpg)
Download our FREE SEO Starter Pack now to rank: https://clickhubspot.com/fqkSEO is how you get your website to rank high on Google search results, which drives traffic and increases sales. This video offers a full overview of how to achieve SEO excellence, along with free tools to help the process and the latest tips to rank high in 2022.🛠 Resources:• SEO Certification Course: https://clickhubspot.com/3ac• The Definition of SEO in 100 Words or Less [FAQs]: https://clickhubspot.com/vx7• https://website.grader.com/tests/contentcurious.com• Off-Page SEO: https://clickhubspot.com/xg2• How to Use Backlinks for Better Ranking (Guide): https://www.youtube.com/watch?v=jLqHHXkTiQ0📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineVideo Chapters:0:00 – Intro0:56 – What is SEO?2:14 – On-Page SEO3:47 – EAT Principle6:26 – Offsite SEOAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
![Content Marketing VS SEO // Which One Drives More Traffic? [Video]](https://video.getpvd.com/wp-content/uploads/2022/02/mp_86492_0_0jpg.jpg)
If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I’m going to break down content marketing versus SEO. Which one drives more traffic?RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________00:00 – Introduction00:23 – The old SEO Vs Content Marketing debate01:16 – The Beginner’s Guide To Content Marketing01:25 – Doing Content Marketing On Different Platforms02:03 – Targeting The Right Keyword and Offering Amazing Content02:31 – Writing Great Headlines And Meta Descriptions For Your Content.02:54 – Optimizing Your Content For Readability 03:09 – Structure Data03:43 – Internal Linking03:58 – User Experience Improvements04:22 – Importance Of Optimizing And Having a Good Content on Your Bottom Line.What do you think? Is it SEO? Is it content marketing? Well, you’re about to find out. A lot of people actually say, “This is a false debate since SEO and content marketing should work together.” And that’s definitely true when it comes to generating traffic on your own website. If SEO’s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do SEO if you don’t have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don’t. So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event. Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let’s dive in to how content marketing and SEO should work together.The bottom line is your content won’t perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/b4-_hjLk_ck#SEO #NeilPatel #DigitalMarketing
![A Minimalist’s Approach to SEO: The Only 3 Things You Should do Every Week To Get Traffic [Video]](https://video.getpvd.com/wp-content/uploads/2021/12/mp_70881_0_0jpg.jpg)
There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If you’re overwhelmed and don’t have lots of time to invest, it’s important to know where to focus your efforts. Sure, it would be great to do everything, but that’s not always realistic. And instead of doing everything that you read online about SEO, let’s see the activities that will produce the most impact on your business. So number one, optimizing existing content. Now optimizing existing content is all about finding new keywords, sitting on page two and three and optimizing for them. What you also want to end up doing is going to Google Search Console, and then looking to see which pages are getting the most impressions, but the least amount of clicks. And within there, you want to click on those pages and look to see which keywords are getting a lot of impressions that are on page two or bottom of page one that you may not be talking about too much within your content. And then what you want to do is update the content to include those keywords. You may also want to include those keywords within your title tag and your meta description. The next thing when it comes to updating content is deleting your underperforming content. See, just because you write content and you generate a lot of links to it, it doesn’t mean that it’s a good piece of content. It doesn’t mean that it’s going to rank. It doesn’t mean that it’s going to get social shares. Just some content, even though people link to it, they just don’t care to read about it. And that’s the harsh reality of content marketing.The next thing when it comes to updating content is consolidating content. When we’re also talking about updating content, I also want to discuss refreshing content that brings traffic to your website. There’s a lot of content that is already doing well and is generating traffic on your site. But what you’ll find is when you log to Google Search Console, some of these articles will drop in traffic over time, or they’ll continually rise. Also, if your article’s continually doing well, what are the cures that are driving you this increase in traffic? What could you do to even make it more related to those cures and better so that way you can get even more traffic? Now, the next tactic that I want you to focus on is doing competitive analysis to guide your content efforts. Here’s what I mean by this, right? So we already discussed updating content. Now, when we’re talking about competitive analysis.So what I want you to do is head over to Ubersuggest, and I want you to type in your domain. Now, when you type in your domain, you’ll get a report of your top pages, your traffic, the keywords you’re ranking for, but you’ll also see in the left hand navigation, an option to look at competing domains. So you want to end up looking at all the other sites that are similar to you. And what this Ubersuggest report does is it shows you all the similar keywords that you rank for, that other people also rank for. And it also shows you the keyword gaps.This report breaks down their most popular pages from top to bottom. It shows you who’s linking to them and it shows you those keywords that each of those top pages are ranking for. This will also give you new content ideas in case you don’t cover any of the topics that they’re generating a lot of traffic for that you’re not generating any traffic for. And this will give you ideas of what type of content to create. Now let’s talk about creating new content. Content clusters around keywords that your website has the potential to rank for. That’s what I mean. So if you go back to Ubersuggest, you type in a keyword, let’s say I go after SEO. In Ubersuggest in the keyword ideas report, there’s actually an option where you can actually put in your domain name and it’ll adjust the keywords that you have the ability to rank for. So once you put in your domain name, Ubersuggest will then filter the results. So you want keywords you can rank for that are going to be much easier and those are the ones that you should start creating content around and create content clusters. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/MN-g7XXUskc#SEO #NeilPatel #DigitalMarketing