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Entrepreneurship

Why Your Brand Needs Enemies! (BS4D Pt. 2) [Video]

Struggling to make your mark in the competitive world of design and branding? ➡️ Brand Strategy For Designers: How to Get Started (Part 1)https://www.youtube.com/watch?v=tgDjT6G5VZo&t.In Part 2 of our Brand Strategy for Designers series, Chris Do shares groundbreaking strategies that have shaped iconic brands like Patagonia. Learn why neglecting these approaches could leave your brand indistinguishable and lost amid competition. Discover how identifying a common enemy can unlock a tribe of loyal supporters and align your brand with your audience’s core values. 🌟 What You’ll Learn:🎯 Importance of defining a ‘brand enemy’ to clarify your stance and attract a loyal following.🛡️ How specialization over generalization can drastically reduce your competition.🗣️ The strategy of positioning against something, which is often more powerful than trying to promote what you are for.✏️ In This Episode:00:00 – Intro00:31 – Know Thy Enemy03:12 – Reduce Competition04:18 – What is Marketing?08:00 – How Ads Shape Branding12:10 – Permission Marketing22:04 – Key Takeaway27:46 – Break Free from Price Validation28:52 – Brand Strategist Goals35:01 – Outro#brandloyalty #brandpositioning #positioning #brandstrategy If you’re serious about not just surviving but thriving in the design industry, this video is a must-watch. Failing to apply these strategies can leave you lost in a sea of competitors, fighting on price instead of value. Drop a comment below if you find this discussion enlightening, and remember to subscribe for more deep dives into brand strategy. Check out part one if you haven’t yet—it’s linked below!🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTascathe futur, branding, personal branding, brand strategy, brand, brand loyalty, brand strategy for designers, brand identity, branding 101, what is branding, what is branding strategy, business of design, brand positioning, how to market yourself, chris do, marketing strategy, differentiation strategy, brand strategy workshop, graphic designer branding, what is brand positioning, market positioning, brand positioning strategy, brand positioning examples

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Entrepreneurship

Brand Strategy for Designers (Part 1 Workshop) [Video]

Brand Strategy For Designers: Building the Foundation With Your Clients (Part 1)Brand Strategy For Designers: How to Get Started (Part 1)Designing with Purpose: The Power Behind Effective Brand Strategy (Part 1) Brand Strategy For Designers: Bridging the Gap Between Creativity and Impact (Part 1)Are you a designer looking to take your career to new heights? Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding.🌟 What You’ll Learn:🧠 Discover why brands are more than just logos & how they’re built in the hearts/minds of people.🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences.🎨 Understand the importance of impression management and its impact on brand perception.🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process.✏️ In This Episode:00:00 – Intro01:30 – Lessons from Ferro Concrete04:44 – Delving into User Experience05:32 – Designing w/ User Experience in Mind08:06 – Exploring Chris’s Brand Strategy for Tangoe09:50 – Don’t Be Afraid to Ask Questions11:00 – Define Your Ideal Target Audience12:21 – The Power Behind Customer Insight13:29 – The Art of Effective Copywriting14:28 – Superficial vs. Super Fiscal15:45 – The Value of Active Listening17:12 – A Brand Is a…19:41 – “Brand” vs. “Branding”23:50 – Ford’s Fake Branding25:36 – What is Impression Management?30:05 – Teachable Discount! 🤑 30:23 – OutroDon’t miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔#brandidentity #brandstrategy #graphicdesign #brandstrategist 🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code “thefutur99”. Start your journey towards mastering brand strategy today:https://teachable.com/thefutur.🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudiosthe futur, branding, personal branding, brand strategy, futur pro, accelerator, brand strategist, brand design, brand strategy workshop, how to create a brand strategy, graphic design, what is branding, branding your business, brand identity, business of design, how to build a brand, chris do, corporate brand identity, brand design process, brand identity for graphic designer, brand identity design, branding design, brand identity process, identity designer

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Entrepreneurship

Brand Positioning: The Impact of Visual Branding (Keynote 2024) [Video]

Join Chris Do, a master of branding and innovative thinking, in this enlightening keynote session. Originally presented at the “Creative Business Models for Accountants” conference, Chris’s insights transcend industry boundaries and are applicable to any business seeking creative branding rejuvenation.In this captivating talk, Chris dives into the essentials of crafting a standout brand identity, harnessing the power of storytelling in business, and navigating the complexities of modern marketing. His universal approach to branding and strategic thinking provides invaluable tools for business owners across all fields.Thank you @HectorGarciaCPA for capturing this talk. What You’ll Learn:🌟 Branding Mastery: Techniques to create an impactful business identity.📈 Distinctive Positioning: Stand out in your industry.🤝 Memorable Experiences: Fostering strong client relationships.💡 Insightful Strategies: Chris Do’s practical wisdom for business success.Whether you’re a seasoned entrepreneur or just starting out, this keynote offers a wealth of knowledge for anyone looking to blend creativity with business acumen. Don’t miss the chance to reshape your business success with Chris Do’s unique perspective.#personalbranding #branding #brandpositioning 🔔 Hit the bell icon to get notified about our latest updates.🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.the futur, branding, brand strategy, chris do, brand positioning, brand identity, branding strategy, brand building, how to make your business stand out, marketing strategy, branding 101, successful brand, how to stand out in the marketplace, how to build a brand, how to market yourself, how to brand a business, how do i create a brand for my business, how to market your business, what is branding, what is branding strategy, building a brand, business strategy

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Entrepreneurship

App Branding 101 [Video]

App Branding 101conversiobot – TRANSFORM YOUR WEBSITE INTO AN AUTOMATED LEADS & SALES BOT https://bit.ly/3kbvw13thefasttracks – The Simple 3-Step Formula I Used To Earn $5,203.89 Per Day During Lockdown By Just Asking People Simple ‘Yes & No’ Questions On The Internet… https://bit.ly/3XCmgRitrillion dollar opportunity – THE EASIEST WAY TO 6 FIGURES WITH INFORMATION PRODUCTS https://bit.ly/3Is2vXlrecession profit secrets https://bit.ly/3k2pCiOEasiest System Ever – Done For You Affiliate Marketing System https://bit.ly/3XBKT0yperpetualincome365 – How Ordinary People Are Manipulating This SECRET ALGORITHM To Make Perpetual Income Every Month! https://bit.ly/3YDpzsWSuper Affiliate System – John Crestani’s Autowebinar Funnel https://bit.ly/3XEiQxATHE $1,362,342 CLICKBANK SUPER FUNNEL https://bit.ly/3YJnE6gFREE Traffic System: Flood Your Sites With FREE Traffic http://bit.ly/3KdTsvibranding 101,branding,personal branding 101,personal branding,personal branding tips,branding your business,branding basics,startup branding 101,business branding 101,branding 101 in 5 minutes,branding 101 presentation,marketing and branding 101,what is branding,startup branding,branding identity,branding strategy,business branding,branding guidelines,branding strategies,branding in marketing,personal branding examples,branding you,saas branding

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Entrepreneurship

Branding Your Online Business [Video]

Branding Your Online Businessconversiobot – TRANSFORM YOUR WEBSITE INTO AN AUTOMATED LEADS & SALES BOT https://bit.ly/3kbvw13thefasttracks – The Simple 3-Step Formula I Used To Earn $5,203.89 Per Day During Lockdown By Just Asking People Simple ‘Yes & No’ Questions On The Internet… https://bit.ly/3XCmgRitrillion dollar opportunity – THE EASIEST WAY TO 6 FIGURES WITH INFORMATION PRODUCTS https://bit.ly/3Is2vXlrecession profit secrets https://bit.ly/3k2pCiOEasiest System Ever – Done For You Affiliate Marketing System https://bit.ly/3XBKT0yperpetualincome365 – How Ordinary People Are Manipulating This SECRET ALGORITHM To Make Perpetual Income Every Month! https://bit.ly/3YDpzsWSuper Affiliate System – John Crestani’s Autowebinar Funnel https://bit.ly/3XEiQxATHE $1,362,342 CLICKBANK SUPER FUNNEL https://bit.ly/3YJnE6gFREE Traffic System: Flood Your Sites With FREE Traffic http://bit.ly/3KdTsvibranding your business,branding your business online,business branding,online business,how to brand your business,branding for small business,branding,business branding strategies,business branding tips,what is branding,how to start an online business,personal branding,how to brand your business online,beginners guide to branding your business,small business,branding online business,how to create a brand for your business,branding an online business

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Entrepreneurship

What Online Branding Means for Your Company [Video]

What Online Branding Means for Your Companyconversiobot – TRANSFORM YOUR WEBSITE INTO AN AUTOMATED LEADS & SALES BOT https://bit.ly/3kbvw13thefasttracks – The Simple 3-Step Formula I Used To Earn $5,203.89 Per Day During Lockdown By Just Asking People Simple ‘Yes & No’ Questions On The Internet… https://bit.ly/3XCmgRitrillion dollar opportunity – THE EASIEST WAY TO 6 FIGURES WITH INFORMATION PRODUCTS https://bit.ly/3Is2vXlrecession profit secrets https://bit.ly/3k2pCiOEasiest System Ever – Done For You Affiliate Marketing System https://bit.ly/3XBKT0yperpetualincome365 – How Ordinary People Are Manipulating This SECRET ALGORITHM To Make Perpetual Income Every Month! https://bit.ly/3YDpzsWSuper Affiliate System – John Crestani’s Autowebinar Funnel https://bit.ly/3XEiQxATHE $1,362,342 CLICKBANK SUPER FUNNEL https://bit.ly/3YJnE6gFREE Traffic System: Flood Your Sites With FREE Traffic http://bit.ly/3KdTsvibranding,marketing strategies for small business,online advertising,branding your business,branding basics,online marketing,personal branding,how to use linkedin for marketing,branding 101,branding guidelines,what is branding,branding course,how to come up with a name for your brand,how to use linkedin for business and marketing,business branding,branding yourself,company profile format in ppt,in hell i’ll be in good company,online earning

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Entrepreneurship

Brand Exposure Vs. Marketing: What’s The Difference? [Video]

Brand Exposure Vs. Marketing: What’s The Difference? Brand Exposure vs. Marketing: What’s the Difference?Have you ever wondered what the difference is between brand exposure and marketing? Are you looking to increase your business visibility but don’t know where to start? It can be confusing, but let’s break down what each of these concepts means and how they can benefit your business.What is Brand Exposure?Brand exposure is all about creating familiarity with the qualities and/or image of your brand. This can help increase recognition for your brand, as well as trust and loyalty from customers. When done correctly, this will lead to repeat purchases from existing customers and can even lead to new consumer base. Brand exposure also affects attitudes and perceptions, so you want consumers to have a positive reaction when they see your brand. Examples of brand exposure include online content such as blog posts, videos, social media posts, website design elements and images, etc. What is Marketing?Marketing is all about promoting and selling your products or services. This can be done in a variety of ways including through traditional print ads, TV commercials, radio ads or online methods like SEO (Search Engine Optimization), PPC (Pay-Per-Click), Social Media Advertising, etc. Essentially it’s about getting people to buy into what you offer; it gives prospective customers an incentive to try out your product or service by making them aware that it exists in the first place! Conclusion:As a business owner in need of digital marketing strategies, understanding the differences between brand exposure and marketing is key for success. You need both in order to make an impact on potential customers; one without the other won’t get far! Utilizing both these tactics will help ensure that not only are people exposed to your business but also that they’re interested enough in what you have to offer that they become loyal customers instead of just passing by unnoticed. So make sure you keep this distinction in mind when crafting your digital marketing strategy—it could mean the difference between success or failure!Stay tuned for more helpful videos covering marketing, social media and other business tips coming soon.If you like our videos and find them valuable, please follow us on our youtube channel DigitalPromotion NewBraunfels and our website at DigitalPromotionsNewBraunfels.com. Like and share the videos and subscribe to our channelYou can learn about Brand Exposure vs. Marketing: What’s the Difference? , you must check out: ▶ https://www.digitalpromotionsnewbraunfels.com/This video is all about “Brand Exposure vs. Marketing: What’s the Difference?” subject information but we also try to cover the following subjects:-marketing vs. branding strategies-difference between sales and branding-what’s the difference between marketing and branding?You’ve reached this YT vid because you showed interest in Brand Exposure vs. Marketing: What’s the Difference?, this video clip will certainly cover also: marketing vs. branding strategiesDid you attempt to look for Brand Exposure vs. Marketing: What’s the Difference? ?Your search is over! You’ll locate every little thing regarding Brand Exposure vs. Marketing: What’s the Difference? as well as marketing vs. branding strategiesTo like our YouTube vid, hit the thumbs up under the video player. To undo your choice, merely pick the icon again.Desire to discover out more about us and what we have to provide? Simply call us via the details offered in the description below. Let’s keep in touch onFacebook https://www.facebook.com/digitalpromotionsnewbraunfels/Instagram https://www.instagram.com/digitalpromotionsnewbraunfels/Have I responded to all of your questions about Brand Exposure vs. Marketing: What’s the Difference??People who looked for marketing vs. branding strategies likewise searched for difference between sales and branding.

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Entrepreneurship

Brand vs Marketing for Your Business [Video]

Brand vs. Marketing is one of the hottest topics out there, regardless of industry.Should you have a clear separation of power between Brand and Marketing? How can you think about your brand as a small business? And should you let it tower over your entire organization?We took a crack at answering those questions on this week’s episode.Episode Outline:00:50 – The controversy around brand vs. marketing for B2B companies03:41 – The place of Brand in the organization07:26 – The point most people miss11:06 – The trickle-down effect of all your brand efforts on perception12:30 – “Go design a flier or something!”13:30 – The perception of every single touchpoint17:14 – What to do as a small and medium sized business18:09 – How to activate the brand21:06 – The case for CBO over CMO22:30 – Is it worth it to specialize in Brand only?22:58 – Connect your brand back to your entire organizationAbout your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth. Connect with us:LinkedIn:https://www.linkedin.com/in/jasonvana/ https://www.linkedin.com/in/stephaneegger/ Twitter:https://twitter.com/jasonvana/https://twitter.com/stephegger/Website:SHFT Agency

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Entrepreneurship

What Branding Does for Your Business [Video]

Branding and brand strategy are crucial when it comes to having a successful business. But what exactly does having a fully built-out brand do for your business and how does it increase the value of your company? —————————————————Struggling with your branding or marketing? Join my Brand Accelerator Academy. https://brandacceleratoracademy.com/Struggling with what you say to your target audience? Gain access to the exclusive workshop How to Craft Brand Messaging for the Highest ROI. https://brandacceleratoracademy.com/messaging-workshopReach out scott@burgess-agency.com and we can build your brand together.Chapters0:00 Introduction 0:26 Builds a Foundation 1:25 Builds your Brand Identity 2:15 Increases your Credibility 4:00 Increases Business Value

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Entrepreneurship

The Truth About Branding: Your Guide to A More Successful Small Business Brand [Video]

Think Branding is just for big business? Branding is essential to small businesses and perhaps even more important than it is for the big guys.Even though you don’t have boatloads of cash like huge corporate businesses, you can benefit and cash in with the power of branding.Transcript and resources; https://toriemathis.com/how-do-you-brand-a-small-business/But how do you brand a small business?In this video, you’ll learn:✓ what is branding✓ brand myths✓ is branding expensive?✓ DIY branding options✓ is branding for big business?✓ when you need to update your brand✓ how to brand a small business✓ what makes a strong brand✓ logo tips✓ why create a brand style guide✓ website tips for building your brand✓ content marketing tips to support your brand✓ how to promote your brand✓ how to keep your brand up to dateI hope you enjoy these small business branding tips!If you have any questions about how brand strategy or get started with marketing basics – leave a comment!Hey, I’m TorieI show business owners how to master their digital marketing.😳 Did you know you don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business? In fact, you don’t even need a lot of time. What you need is to be SMART!Let’s get SMART! 🤩 https://toriemathis.com/smart-marketing🚀 Digital Marketing Courses: https://toriemathis.com/learn-digital-marketing🎯 Looking for a Digital Marketing Coach? Let’s work together!https://toriemathis.com/digital-marketing-coach☕️ Wanna buy me a coffee? Mmmmm. Coffee… 💕https://www.buymeacoffee.com/toriemathisTorie Mathis, digital marketing coach, entrepreneur, Army veteran, and local marketing agency owner. #digitalmarketing #businesscoach #growmybusiness #localbusiness #marketing #marketingcoach #smartaf #veteranownedbusiness

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Entrepreneurship

How important to build your branding in 2022? #Branding #Marketing #BuildaBrand [Video]

This video will discuss “How important to build your branding in 2022? | Prospect Marketing.”The number one thing you need to understand about prospect marketing is what I call branding. Look at your Instagram right now; look at your TikTok. Your brand is your reputation. It is the first thing that people think of you. When I say your name to them, I say, Hey, you know, Sean, they’re going to, yeah, I know Sean. He’s that guy who does this; the first thing they think of when they think of you is your brand. Whether you like it or not, that is your brand.My mission is to help individuals take control of their lives, make a difference in the world, and “Be Great or Be Nothing.” On my channel, we talk about investing in yourself and your business and changing every aspect of your life. MIND-MONEY-MUSCLESubscribe if you’re ready to level up your life.★★★★★★Subscribe to The Bull’s YouTube channel: https://www.youtube.com/channel/UCCeJKFFE1iqI_OzfK5dPuaA★★★★★Join the Alpha’s Creed and get coached by The Bull:https://www.alphascreed.com/join-now★★★★Subscribe to The Bullpen podcast on iTunes: https://podcasts.apple.com/us/podcast/the-bullpen/id1588663242★★★Subscribe to The Bullpen podcast on Spotify: https://open.spotify.com/show/6BnmfXofFG0x0bdrzpNfcn?si=7220fabe105c40b9&nd=1#Branding #Marketing #BuildaBrandFollow Jeremiah on Instagram: https://www.instagram.com/thebullevans/?hl=enFollow Jeremiah on Tik Tok: https://www.tiktok.com/@thebullevans?lang=enFollow Jeremiah on Twitter: https://twitter.com/thebullevans?lang=enFollow Jeremiah on Facebook: https://www.facebook.com/jeremiah.evans.906Follow Jeremiah on LinkedIn: https://www.linkedin.com/in/jeremiah-evans-6976ba156

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Entrepreneurship

How to Build a Brand in 2022 | Ecommerce | Amazon FBA [Video]

How to Build a Brand in 2022 | Ecommerce | Amazon FBA REBAID PROMO LINK: https://www.rebaid.com/?utm_source=tiktok&utm_medium=video&utm_campaign=farida_bayoumiFREE LIVE TRAINING: http://www.faridabayoumi.com/In this video, I’ll be sharing with you on HOW TO BUILD A SUCCESSFUL BRAND IN 2022!00:00 – Intro00:37 – What is a BRAND?00:50 – 3 Important Phases of Building a Brand01:35 – Brand Values02:15 – How To Gather A Mood Board04:58 – Tool I Always Use For My Ecommerce06:04 – Branding Kit06:40 – How To Find An Aesthetic Font11:41 – Packaging & Marketing Material12:32 – How To Get Affordable Packaging16:20 – IMPORTANT 1 LAST TIP!💸 I have an Amazon FBA Course: https://faridabayoumi.com/fba-courseThis course will take you step-by-step on how to start your own Amazon FBA business!**DISCLAIMER** I am not a financial advisor and anything that I say on this YouTube channel should not be seen as financial advice. I am only sharing my biased opinion based on speculation and my personal experience. You should always understand that with investing there is always a risk. You should always do your own research before making any investment.Follow me on my other social channels: Instagram: @farida.bayoumiTiktok: @faridabayoumii#branding #AmazonFBA