You’re not crazy! I know that starting a business can be tough in Arizona, but you don’t have to worry because the EmergeAZ Small Business Grant will open soon. 📈 Subscribe to my business ideas email newsletter http://www.KendallMatthews.com/mylinksThe state of Arizona will partner again through EmergeAZ to provide up to $25k in grant funding for small business owners who are looking for financial assistance in 2022. So what are you waiting for? 🗓️ Schedule 1:1 strategy session w/ me:👉 http://www.kendallmatthews.com/chat247-youtube Governor Ducey, on October 25, 2021, announced the investment of $1.5 million to establish the EmergeAZ Fast II grant program, developed in partnership by InvisionAZ and StartupAZ. The program will help provide financial and business mentoring support to businesses as they emerge from the pandemic.Grant recipients will have access to mentors and peers with experience building businesses. These individuals will work with the grant recipient on a quarterly basis for a year and monitor their progress. Grants will range from $25,000 to $50,000 based on viability, talent, previous venture capital funding, and progression. In January 2021, Governor Ducey invested $1 million to help InvisionAZ and StartupAZ launch the EmergeAZ Fast Grant, a grant program dedicated to Arizona’s startups as they navigated through the pandemic. 33 Arizona startups received funding through the EmergeAZ Fast I program.Get The Energy You Need To Keep Getting More Done. BIOptimizers http://www.kendallmatthews.com/rec-bioptimizers-hclNeed Better Phone Service? Call 1-855-640-6449Visit http://www.HassleFree800.com/techhelp 💰 Want to buy the equipment we use?Video Editing: https://www.kendallmatthews.com/rec-kapwing-free-video-editorMicrophone: https://www.kendallmatthews.com/rec-blue-micSEO: https://www.kendallmatthews.com/rec-vidiq-youtube-optimizerThumbnail: https://www.kendallmatthews.com/lp-canvaCalendar Scheduling: https://www.kendallmatthews.com/rec-calendlyEmail List Builder: http://www.kendallmatthews.com/rc-aweber▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬My name is #KendallMatthews. I provide digital business technology and software advice.I help service-driven small businesses gain smart access to AI (artificial intelligence) technology to improve customer experience in less than 30 days. 🗓️ Schedule 1:1 High-Level Planning Session w/ me:👉 http://www.kendallmatthews.com/chat247-youtube ✔️100% Free ✔️ No Fluff ✔️ Live Support! 📈 Join My Ramp Up & Finish Strong newsletter http://www.KendallMatthews.com/mylinks▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬USEFUL:💰 Get $300 for Personal or Refinance Student Loan from Sofi – http://www.kendallmatthews.com/rec-sofi-loans🤖 Have this AI copywriting assistant help you write faster https://www.kendallmatthews.com/ai-writing-assistant💠 Get $10 Credit from Streamyard Livestream Software – http://www.kendallmatthews.com/rec-streamyard-livestream-software💠 Free Email Marketing & Landing Pages with Aweber – http://www.kendallmatthews.com/rc-aweberVIDEOS:🤑 Small Business Grant ONLY Videos – http://www.kendallmatthews.com/small-business-grant-only-videosPROGRAMS:🏡 Learn Real Estate Land Investing – http://www.kendallmatthews.com/learn-real-estate-land-investing🏡 Buy Non-MLS Real Estate in Select US Cities- http://www.kendallmatthews.com/rei☎️ Have SEO & PPC Done for You by the Neil Patel Digital Marketing Agency – http://www.kendallmatthews.com/rec-neil-patel-digital-seo-ppc▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🔔 TURN ON MY NOTIFICATIONS 🔔Want guidance on selecting business software? Take this survey: http://www.KendallMatthews.com/onesoftwareCheck our small business funding opportunity list http://www.CommunityGrantLoans.comWant to lower your business utility bills?http://www.Hasslefree800.com/business-utility-bill-help/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Website:📒 http://www.KendallMatthews.comLinkedIn🔗 https://www.linkedin.com/in/KendallMatthews▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📝Contact Information for Kendall & Liability Disclaimer: http://www.kendallmatthews.com/disclaimer-sm▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬SOURCES:https://azgovernor.gov/governor/news/2021/10/governor-ducey-announces-35-million-assist-arizonans-small-businesseshttps://www.startupaz.org/emergeaz
James Joaquin is the co-founder and managing director of Obvious Ventures, leading the team’s investments focused on plant-forward approaches to food (like Beyond Meat and Miyoko’s Creamery), “good for you” consumer goods (like Olly and Welly), and companies at the forefront of how we find and do our best work (like Incredible Health and Gusto).Joaquin has been working in venture capital since 2007, and has invested in a wide range of mission-driven startups including Plum Organics, TenMarks Education, Opower, and Seventh Generation. Prior to investing, he served as president and CEO of Xoom.com and as president and CEO of Ofoto, navigating that company from its early beginnings through to acquisition by Kodak in 2001, and leading its growth into the world’s largest online photo service. He also co-founded When.com, an Internet calendar and events service that was acquired by AOL. He began his entrepreneurial career while studying computer science at Brown University, co-founding Clearview Software, which was acquired by Apple, where he spent six years in engineering and marketing roles. This appearance by James Joaquin is part of the Entrepreneurial Thought Leaders series. Join us virtually as we bring founders, investors and industry influencers to center stage and invite them to share what it takes to become a disruptor.
Copywriting is marketing with words. Unlike writing fiction, or industry non-fiction, copywriting content should not only entertain, but stimulate an action on the part of the viewer. Effective copy gets attention, builds your brand, and motivates the viewer to buy your offerings or into your messaging.Marketing Copywriting—Make Your Words Work is a LIVE, 90 minute Zoom webinar examining what makes effective copy content in today’s image-oriented, flash-read culture. —Uncover what motivates people to ACT on our campaigns through Marketing Fundamentals.—Introduction to a template system for garnering branded digital, print, and network [pitch] content marketing for your future campaigns.—Implement a Creative Brief for every marketing effort to achieve each campaign’s unique objective.—Explore copywriting techniques for generating SEO content marketing to utilize in crafting compelling social media (SMM) posts, videos, networking pitches and more. —Examine the CTA (Call-to-Action), and writing CTAs that motivate response. —Review copywriting grammar, editing methods, and storytelling techniques to keep readers engaged and motivate conversion.Learn how to conceive and write multimedia marketing campaigns that grab attention, communicate succinctly, generate interest, motivate engagement and get response.15 min Q and A following presentation.—About the EducatorJeri Cafesin is a creative director, a Stanford entrepreneurship educator, and the founder of IPPglobal.org—mentoring entrepreneurs in effective Marketing PRACTICE. A Silicon Valley MarCom specialist since the dot-com boom, from Fortune 500s (HP; Intuit; ViacomCBS), to seed-funded fledglings (The Learning Co/Mattel; Bay Networks/Nortel; Location Labs/Avast;), her marketing strategies for digital, print, and viral campaigns have helped generate substantial business growth, and create sustainable startups, some ultimately selling for millions. A business writer of the Lean Startup Marketing series, and a 10+ yr university educator, Ms. Cafesin has also taught hundreds of college students and business pros how to actualize and market their offerings into profitable, thriving, sustainable businesses.
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Your startup’s value proposition and product are key to your company’s success, making branding and marketing even more important as your company grows. Building a brand and marketing strategy is a process, so where do you start? In this session, our expert speaker will discuss branding basics, why it is important, and how to market your startup—from developing a strategy and connecting with your audience to measuring your success.Whether your goal is to raise your startup’s brand awareness or acquire new customers (or both)- this session will provide you with the guidance you need to develop a strong brand and a marketing roadmap to give your company the competitive edge!MEET THE HOST: • Denyse Cardozo — Executive Director, Silicon Valley ForumMEET THE CO-HOST: • Brendan Lund — Chair, Corporate Department, Hopkins & CarleyMEET THE SPEAKER:• Nicholas E. Adams — President & CEO, NINICO Communications ABOUT THE SPEAKER:Nicholas E. Adams is an international award-winning publicist, strategist, and advisor. He has served as president and ceo of NINICO Communications® since 2011 and champions the motto Power of Partnership. For over a decade, the firm has created campaigns, developed messaging and served as publicist to some of California’s most storied brands and business leaders.Mr. Adams is a member of the Public Relations Society of America and board member of the San Jose Chamber of Commerce and Symphony San Jose. He is an active member of the Silicon Valley Capital Club, Sovereign Order of the Knights of St. John, and Rotary Club of San Jose – the region’s oldest service organization. In 2009, he took the oath of office and was appointed to the San Jose Arts Commission, where he served as a cultural ambassador on behalf of Northern California’s largest city for eight years. In 2019, the Silicon Valley Business Journal named Mr. Adams among the40 most influential people in the region under the age of 40. Mr. Adams has been featured as an industry thought leader in stories by NBC, ABC, The Mercury News, Crunchbase News, VentureBeat, PR Week, and the US Chamber of Commerce.Under Mr. Adams’ leadership, both the Silicon Valley and Los Angeles Business Journals have named NINICO Communications® among the top public relations agencies throughout the regions. Mr. Adams has been recognized for his professional accomplishments and stewardship of the PR industry and community by the Academy of Interactive & Visual Arts, Association of Marketing Communication Professionals and Public Relations Society of America who, in 2019, named him a top agency leader of the year.As of June 2021, Nicholas has joined Driven Capital Fund (www.driven.capital) as a Venture Partner. This series is powered by Hopkins & Carley, A Silicon Valley Law Firm!
Today’s lesson, we’re going to be discussing the principles of growth hacking. So why use growth hacking? Well, it saves on advertising costs. It’s more efficient, and it’s a much quicker way to grow than just using the traditional channels. And in many cases, when you just use the traditional marketing channels to grow, it costs a lot of money and you have to raise venture capital, which is why we discussed that in the previous lessons. But if you use growth hacking you can be much more efficient and you don’t need as much capital to grow faster. RESOURCES & LINKS: ____________________________________________Download the Assets mentioned in this course: https://neilpatel.com/training/Demo Duck: https://demoduck.com/Animoto: https://animoto.com/____________________________________________The first step with growth hacking is about having a product people want. It doesn’t matter how good you’re at marketing. If people don’t like your product or they don’t like your service, you’re not going to do well. So make sure you always fine-tune your product. There’s three disciplines that I want to cover in today’s lesson: psychology, technology, and marketing. Growth hacking is when you use marketing, psychology, and technology, and you combine them all to achieve business growth for maximum users, revenue sales. Now let’s dive into psychology first. With psychology, a lot of people are like, all right, this product was $30, now it’s 10. And in essence, they’re doing a sale, and that creates a lot of movement in the product. And when you have sales, that works out well. But you’re like, Hey, I don’t always have the sale running. That’s okay. You can use psychology in different ways with pricing. And the reason this is important when you’re using psychology within your copy, within the images is when you’re driving things like paid traffic, if your conversion rate isn’t as high, well, your ROI is not as good and you can’t spend as much. The big thing that I want you to take away when using psychology, it also needs to be logical. If it’s not logical, it doesn’t work as well. Yes, you want to play against emotions but you want to play against emotions and logic. Another strategy is product demos and explainer videos. We used to use them on crazyegg.com years ago. We used a company called Demo Duck back in the day to create them. There’s tons of options. Now I don’t know if Demo Duck still exists or not. And you can do it for more than just software companies or technology companies.You can also do it for eCommerce products. 73% more visitors who watch product videos will buy. Videos appear in roughly 14% of internet search results. So it’s a great way to get extra traffic. And 71% of consumers think videos explain the product better. And 57% are less surprised by products with the video, which causes less refunds. And 58% of shoppers think companies with product videos can be trusted. So you should really consider creating a video if you don’t have one.Another quick and easy way that you can grow as well, similar to, you know, using product videos as a hack, this one is exclusivity.I also recommend that you use humans in your video to explain things. Just keeps things really simple. I recommend you keep it short. Don’t have 20-30 minute videos if you don’t need to, if you can have a 1-minute video, even better 30 seconds. Anything that you can do to imply urgency. And the best product videos tend to tell a story as well as demo. So those two things are super important. I also want you to try progression as a psychological hack. And the idea of helping them achieve their goals is great. So whatever they’re doing, help them level up and achieve more. And that’s a great way to get them to really stick with it and continually pushing forward.I also want to show you advanced sales funnel that I use to generate more leads and sales. I use a lot of psychology in one of my funnels. I know it’s a little bit hard to see.Don’t worry about, you know, looking at each and every single step. Again, you can get this at NeilPatel.com/training. Click on Growth Hacking Unlocked, and in there click on week two. It’s the first video lesson in there. A lot of people use advanced funnels. Good example of this, my buddy Timothy Sykes, helped him grow to 15 million per year. He’s much bigger than that now. And Timothy really grew through funnels. It just worked really, really well for him. So imagine combining traditional marketing with technology and psychology, and that’s where the power comes from. That’s how you grow a business. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/C6eersDUe9k#Entrepreneurship #Startup #GrowthHacking