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Entrepreneurship

Website Hack for Insights [Video]

Dive into the game-changing world of Microsoft Clarity, a free tool that captures real-time user sessions and offers way more than numbers. By observing real user interactions on your site, you’ll identify pain points and areas of improvement. This isn’t about passive stats; it’s about actionable insights. See what works, what doesn’t, and supercharge your site’s performance. Equip yourself with the knowledge to make impactful website changes and elevate user experience!#websiteoptimization #microsoftclarity #webanalytics #increaseengagementGet access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

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Entrepreneurship

Meta’s Huge Loss & Apple’s Big Win in 2022_Business, Brand, & Marketing Strategies_by Joanne Z. Tan [Video]

https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533To read it as a blog: https://10plusbrand.com/2022/11/29/business-strategy-brand-strategy-marketing-strategy-apple-meta-2022/To listen as a podcast: https://10plusbrand.com/podcasts_10plus/metas-huge-loss-apples-big-win-2022-business-brand-strategy/To stay in the loop, subscribe to our Newsletter : https://10plusbrand.substack.com/embedPlease don’t forget to like it, comment, or better, SHARE IT WITH OTHERS, – they will be grateful!In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions. So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple – what they did right, and what they did wrong in 2022.Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?- Find us online by clicking or following these hashtags:#10PlusBrand#10PlusPodcast#JoanneZTan#10PlusInterviews OR#InterviewsofNotablesandInfluencers#30SecondsofAnything#BrandDNA#BeYourOwnSuperpower #BeYourOwnBrand#StandForSomething#WeAreBetterAngelsThis is the 10 Plus Brand Youtube Channel. In addition to the popular series “Interviews of Notables & Influencers”, and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. Our main “flagship” website is https://www.10PlusBrand.com, where you can find samples of what we do for our clients with brand DNA messaging, verbal and visual content creation, go to market strategies, brand promotion videos, websites, SEO AI enabled content marketing, original blogging, etc. Another “subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com.We do the “whole 10 yards” of brand-building, branding, and brand marketing for businesses, including but not limited to B2B service firms, law firms, accounting firms, commercial lenders, investment bankers, business consulting firms, technology companies, funded or venture capital VC backed startups, corporations, mid-market companies, non-profit organizations, private equity (PE) portfolio companies during restructuring or pre and post M&A, and political campaigns.We also develop individual business brands with LinkedIn profiles, bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B services.First, we are brand builders.We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.We also develop individual business brands for business leaders, experienced and growth- minded professionals, notables and influencers. Second, we are content creators.After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. Third, we are digital marketers.We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, and Google core web vitals.Founder & CEO Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower.10 Plus Brand, Inc. evolved over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was expanded about a year later and renamed, (“10+ Visual Branding”), and now evolved into a full service branding and digital marketing agency (“10 Plus Brand, Inc.”), under the leadership of Joanne Tan, founder and CEO.

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Entrepreneurship

What is a User Experience Designer? [Video]

As a UX designer, is your job to convince other stakeholders why they should be doing what you want them to do? Hear from UX power house Vincent Brathwaite on why UX designers should be more focused on collecting and synthesizing, rather than convincing. Also tune in to hear Vincent’s secret sauce for what makes a great UX designer. Click the link below to purchase Vincent’s full UX Fundamentals course. Purchase before 11/18 and get $50 off during the pre-sale period. Sign up here: https://thefutur.com/course/ux-design===Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS MediaFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

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Entrepreneurship

Identifying Usability Problems in UX Design [Video]

What is Heuristic Evaluation? (Nielsen and Molich, 1990; Nielsen 1994) is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process. – Nielsen Norman GroupHeuristic evaluation helps optimize usability by minimizing design deficiencies. It thus guarantees the effectiveness of the interface of a digital device, such as a website, a mobile application or SaaS software. – Caspian.coDo you know how to showcase the value of UX design to a business that just doesn’t get it? In this video, Vincent Brathwaite will explain what a heuristic evaluation is, and how it can help you to demonstrate the value of UX design.You can purchase Vincent’s full UX Fundamentals course. Purchase before 11/18 and get $50 off during the pre-sale period. Sign up here: https://thefutur.com/course/ux-design===Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS MediaFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

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Entrepreneurship

Can UX Design Manipulate You? [Video]

What is a dark pattern? Are you creating design patterns that lead your users down a path that really only benefits your business, without taking into account what your users want or need? In this video Vincent Brathwaite explains what dark patterns are, and how they may affect your users.Check out the FREE workshop with Vincent Brathwaite and Ben Burns on Nov 3, How to know when your client needs a UX Designer. Sign up here:https://thefutur.com/sign-up/ux-designYou can also purchase Vincent’s full UX Fundamentals course. Purchase before 11/18 and get $50 off during the pre-sale period. Sign up here: https://thefutur.com/course/ux-design===Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS MediaFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

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Entrepreneurship

Building A Connected Customer Experience | INBOUND22 [Video]

Stephanie Cuthbertson is Chief Product Officer at HubSpot where she leads HubSpot’s extremely talented product management, user experience, developer/ecosystem, and product operations teams to drive product strategy and innovation. Steph joined HubSpot from Google, where she led App, Display, and Video Ads, one of Google’s largest revenue growth businesses. She also was a member of Google PM Steering (which guides the PM discipline at Google) and a frequent spokesperson and keynote speaker for Google, including keynoting Google I/O for 5 years. Before Ads, she was Senior Director of Android’s Developer Ecosystem for many years, leading Developer Platform PM, UX and Developer Relations. In 2017 she co-founded the open-source Kotlin Foundation as part of her work on Android. Previously, Steph had PM leadership roles at AWS and Microsoft. Steph graduated with honors from Brown University where she was a graduation speaker and Royce Fellow.đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot #inbound

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Entrepreneurship

Is Brand Marketing Dead? (The Performance Marketing vs Brand Marketing Debate) [Video]

Are we, as marketers, wasting our time in today’s digital world if we focus all our attention on brand building? Is brand marketing dead as a concept? Are we better off using data to drive conversion and leveraging a more performance marketing aptitude when it comes to helping our companies and organizations?#branding #managementconsulting #marketing #brandstrategy #growthstrategy #business #brandmarketing #performancemarketing————Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).