![Starting a Business From a Failed Startup with Matthew Berk – Honest Ecommerce Ep. 174 [Video]](https://video.getpvd.com/wp-content/uploads/2022/05/mp_119633_0_0jpg.jpg)
Berk started his career as a software engineer and considers himself a product-focused builder. He is the creator of the first local search engine and is the author of a wide range of patents on everything from VoIP to data mining. He’s an equal-opportunity coffee drinker but is most fond of fresh crop Geishas from Colombia. As the co-founder and chief executive officer of Bean Box, a global marketplace for specialty coffees, coffee subscriptions, and coffee gifts, Matthew Berk is responsible for the development, growth, and vision of the brand. In This Conversation We Discuss: [00:00] Intro[01:12] How Matthew conceptualized Bean Box[04:19] The parallels to Lean Startup principles[05:08]Try things even if you get it wrong [07:11] Doing Ecom is trying to sell 2 products[09:26] Focus on getting the products into people’s hands[10:59] 2 areas where you could easily get lost in[11:43] How to avoid “price spiraling”[16:14] Competitor comparison can be pointless[17:54] Sponsor: Electric Eye https://electriceye.io[18:14] Sponsor: Mesa https://apps.shopify.com/mesa[18:58] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:24] Sponsor: Rewind https:/rewind.com/honestecommerce[20:55] Sponsor: Klaviyo http://klaviyo.com/honest[21:42] The ratio between capital raised and revenue generated[22:47] Investing in people is a rocket fuel for business[24:15] Capital can obfuscate your problems[27:05] The entrepreneur’s job is prioritizing problems[28:31] You don’t have to grow if you don’t want to[32:09] When should you go custom[37:10] Would Bean Box’s strategy 8 yrs ago work today?[39:02] Where to find Bean BoxResources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1Connect with Matthew https://www.linkedin.com/in/matthewberkShare the joy of small-batch, locally-roasted beans with coffee lovers around the country https://beanbox.com/Read The Lean Startup http://theleanstartup.com/bookScale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaLevel up your customer support https://gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe
the lean startup
![How to Start a Business and Make Your First $1 Million in eCommerce Sales [Video]](https://video.getpvd.com/wp-content/uploads/2022/01/mp_82907_0_0jpg.jpg)
We sit down with Mike Gettis, who is one of the co-founders of Canada’s best mattress, Endy. Join us as we dive into Mike’s ecommerce journey.– FREE TRIAL –Build your business using a 14 day FREE trial of Shopify , one platform with all the ecommerce features you need to start, run, and grow your business. https://bit.ly/3yPLaCr– SUBSCRIBE –Don’t forget to subscribe to Learn With Shopify to get the knowledge you need to start and grow your online business https://bit.ly/32eW1K0_________________________________________________________ Here is what we’ll cover in this video: 00:00 Introduction01:04 Deciding on Your Niche04:18 Creating Your Brand07:54 Testing Your Product09:41 Marketing Your Business11:00 Marketing Channels18:41 Sourcing & Manufacturing 21:43 Co-founder Relationships23:53 Customer Experience26:22 Acquisition27:23 Employee Feedback– RESOURCES — Lean Start Up http://theleanstartup.com/ Endy https://ca.endy.com/ Kline https://kilne.com/
![How to build a business/startup through lean methodology|Lean startup|Mindset [Video]](https://video.getpvd.com/wp-content/uploads/2021/03/mp_6720_0_0jpg.jpg)
Many people think that startup is all about great idea, a idea that can give them overnight success. But they fail to realize that we are not living in a static environment but dynamic environment. In this dynamic environment, there is a lot of uncertainty. Many people who follow traditional management system waste their time in planning, market research, power point presentation and once it done, they take assumption based decision. They measure their success based on vanity metrics. According to author Eric ries , startup is an human institution that build product or services under a condition of extreme uncertainty. The most important question a Entrepreneur musk ask to himself is not about “Can we build this product or not?” but “should we build this product or not?” Startup is all about learning fast as much as you can as compare to your competitor and outnumber them as fast as you can. How can you achieve this?The answer is Lean methodology. In Lean startup, when you have idea for a startup, then on the basis of that idea you build a MVP( Minimum viable product). A minimum viable product is a kind of product which you build at minimum price and you add only few key features in MVP which you think is the most attractive feature. After this, your job is to sell it to your early adopters and collect feedback from them. On the basis of feedback of your first early customers, you decide to pivot or persevere. Persevere means if your first early customers give you positive feedback then you go with your idea or progress with your idea, your product and strategy. And if your customers give you negative feedback then you pivot means you modify your idea, your product according to customer needs and desire. This process will remain continue until or unless your customer is ready to pay for your product or services as soon as possible.