the brand gap

#shorts #branding #brandHow can you measure customer engagement? Use the Brand Ladder by Marty Neumeier.Listen to the whole talk on our podcasthttps://thefutur.com/podcast/073-deep-dive-branding-sales-creativityCheck out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEcMarty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. “Your brand isn’t what you say it is. It’s what they say it is.”http://www.martyneumeier.com/Books by Marty NeumeierThe Brand Gap – https://amzn.to/2Q26Kh4Zag – https://amzn.to/2M2dwlyThe Designful Company – https://amzn.to/2r24ttzMetaskills – https://amzn.to/2Z8GJARThe 46 Rules Of Genius – https://amzn.to/34vpHO8The Brand Flip – https://amzn.to/35AJf4YWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shop===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/✍️ Futur Blog: https://thefutur.com/blog/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: http://bit.ly/2EbET9lRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: https://bit.ly/2T647tRMusicbed: http://bit.ly/futurmbArtlist: http://bit.ly/2uWdna7*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona GarciaSocial Team: Elle Money, Alex BurluiFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic