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Entrepreneurship

João Mescolote on his swimming journey, marketing and building a brand [Video]

João Mescolote is the Grad Assistant Coach at Ball State University. A 3x Brazilian Olympic Trial qualifier, Joao swam for Louisiana State University from 2014-2018. Joao is extremely active on social media. A former Marketing Manager for Swimming World, he is consistently making swimming content on TikTok and Instagram. Check out his SWIM BETTER YouTube channel. Brett and Joao go deep into content creating, marketing and branding one’s self. Enjoy!OUR SWIMMING PARTNERS:BRATTER PA, IMMIGRATION LAW FIRMExclusive Immigration and Agency Representation of Athletes, Entrepreneurs, Artists, Investors and Entertainershttps://www.bratterpa.com/BEINE WELLNESS BUILDING & GENETIC TESTING: Individualize your nutrition with personalized plans from Erica Beine. Eat, supplement, and recover based on your genetics! https://beinewellnessbuilding.net/SWIMTRAXX: Swimtraxx One is the smartest swim specific tracker. Ever. Track your time, heart rate, and stroke rate all from the same device. https://www.swimtraxx.com/SWIM ANGELFISH: Receive the tools and skills needed to teach swimmers with autism, physical disabilities, anxiety, sensory and motor conditions with Swim Angelfish, the global leader in adaptive swim. Get certified online today!https://swimangelfish.com/get-certified-as-a-swim-whisperer/INTL SWIMMING HALL OF FAME: Keep our sport’s history alive by joining the 1 in 1000 Club! https://www.ishof.org/one-in-a-thousand/DESTRO SWIM TOWERS: Save $150 per double swim tower by using the code “brett” at checkout! https://www.destromachines.com/en_US/products/power-tower-doubleVASA: Essential dryland for stronger, better, faster swimmers. Save 10% when you use code “brett” at checkout!https://vasatrainer.com/SWIMNERD: Big and small digital pace clocks, virtual scoreboards, and live results. https://swimpractice.com/Subscribe to this YouTube Channel: https://www.youtube.com/channel/UCUnIPHpA60QccvbkmCa4kzw?sub_confirmation=1 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/inside-with-brett-hawke/id1498116036 Produced by Swimnerd: https://swimnerd.com/00:00 Bratter PA Immigration Law00:05 Hello Joao Mescolatee01:05 Coming to America03:00 “I never said the word retirement”04:05 Learning from other coaches and sharing04:15 Marketing Self and Swimming05:25 Getting Sponsors for Travel08:10 Leveraging Image to Pay for Training10:05 How to Market Yourself11:45 Language Matters in Marketing14:00 Building Instagram Presence 16:40 SwimTraxx Swimming Tracker21:10 Leverage and Consistency23:15 College Opportunity24:05 Key Takeaways 27:10 “Viral” From a Different Perspective29:40 Language Barriers31:15 Branding and Merchandise33:22 Beine Wellness Building