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Coaches + Trainers

How To Market Your Health Coaching Business When You Don’t Have A Team [Video]

One of the biggest struggles I hear from people is how to get started with marketing their business. Especially in the early stages, when they don’t have any help or a team to outsource to, so they’re doing everything alone. Also, if you don’t have a marketing background yourself then how are you supposed to know what to do?**Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistMy guest on this episode, Sarah Noel Block, is the founder of Tiny Marketing, where she helps small businesses and entrepreneurs to increase their know, like, trust factor by batch-creating one month of their content marketing, social media posts, and email marketing in one week. She’s got a terrific system that she’s developed and uses herself, in her own business, and also for her clients, and in this conversation she walks me through exactly how she gets it all done.We also talk about the most beneficial marketing activities when you’re at the beginning of building your business, what you should be focusing on – and also what you shouldn’t be focusing on – and really how to get traction, so that you can eventually get to the stage where you can outsource some things, and grow from there. Full episode notes: https://drkimfoster.com/124Where to find Sarah:https://www.linkedin.com/in/sarahnoelblock/More Helpful Resources:Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistMy Free Class: How To Build A 6-Figure Health Coaching Business Using One Signature ProgramKim on Instagram: https://www.instagram.com/drkimfoster/Timestamps:0:00 – Intro1:29 – Meet Sarah!3:22 – Focus on developing your “core content”.5:19 – This strategy makes content creation DOABLE.7:04 – How can you implement the core content strategy?7:20 – Decide what your core content will be.7:37 – Making the most of your content by breaking it up.10:42 – The magical time-saver that is batch creation…12:07 – Stay in front of your audience through consistency and time blocking.13:45 – Tools to help you be ON or OFF social media.14:46 – How you can stay CONSISTENT with email marketing.16:08 – The optimal time to send your weekly email.18:18 – Just start with 1 email per month.19:18 – What is the best place to START MARKETING your business?21:53 – How do you prioritise your marketing tasks?27:35 – How can you leverage PR as a beginner?30:52 – How to put together a media kit.32:39 – Get more from Sarah.33:15 – What to do now. GPQE4BKBGBPKGDJF

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Coaches + Trainers

Facebook Ads For Health Coaches [Video]

If you’re curious about whether paid ads would be beneficial for growing your health coaching business, but you’re unsure because you’ve heard that ads don’t work anymore, or you’ve heard somebody’s horror story about how they lost thousands of dollars to an ad campaign gone wrong, then this episode is for you.Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistMy guest today is Christina Bernhard, and Christina is a Facebook Ads agency owner for coaches, and she specifically works with coaches who are ready to scale their coaching businesses to the next level. Christina spent years in the corporate world building a marketing department at a law firm, but she found herself dreaming of the freedom to travel where she wanted while doing what she loved. She found a way to navigate through her own limiting beliefs to leave the corporate world, build her business, and trade her things for a backpack of clothes to travel the world. Now at her home base in Austin, Texas, she carries out her mission to help coaches get their important work out in the world and create a ripple effect of impact through paid media.I think you’re going to love watching our conversation about potential rewards that paid ads can bring to your business, the myths around using facebook ads, the mistakes she sees people making — and what to do instead – plus so much more!Full episode notes: https://drkimfoster.com/123Where to find ChristinaChristina on Instagram: http://instagram.com/christinadbernhard/More Helpful Resources:Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistMy Free Class: How To Build A 6-Figure Health Coaching Business Using One Signature ProgramKim on Instagram: https://www.instagram.com/drkimfoster/ Timestamps:0:00 – Intro1:25 – Meet Christina!2:05 – How Christina quit full time work to start her own Facebook Ads agency.3:54 – Are Facebook ads still worth it?5:31 – How to use ads, and how NOT to use ads.9:25 – When should you start using Facebook ads?11:47 – Why succeeding at Facebook ads is harder than ever before…13:13 – What are the incredible rewards that Facebook ads can offer.16:14 – Why Facebook ads are so important for Health and Wellness Coaches.18:16 – How our loss aversion instinct can stop us from seizing these amazing opportunities.19:14 – Why using Facebook ads is a win/win, no matter the result.20:43 – Trust the process: invest in the long term.22:34 – We instinctively value our time more than our money.23:47 – The challenges and opportunities of the iOS update…28:09 – How to get started with Facebook Ads.31:44 – Get more from Christina.32:46 – Let me know what you think!E9F3D6ISBIUX0ZJF

Categories
Coaches + Trainers

Branding Secrets For Health Coaches [Video]

If you’re building a health coaching business, you’ve probably thought about how you want your brand to look. And if you’re like many people, this might mean that you’ve given some thought to what you want your logo to look like, or maybe what you’re going to choose for your colors.But in this video I’m going to challenge your idea of what a brand actually is, and we’re going to talk about why creating amazing brand visuals is just not enough on its own…and how you can take your brand from cute but forgettable into true brand recognition.Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistToday’s guest is Naomi Gee, graphic designer and marketing strategist. As a StoryBrand Certified Guide, Naomi knows how important it is for women to connect the stories in their lives to the message of their brand. She’s on a mission to help mom-owned businesses, specifically, survive past the start-up phase and thrive in their businesses.I think you’re going to love listening in on our conversation about building an unforgettable, impactful brand for your business.Timestamps:0:00 – Intro0:13 – Meet Naomi Gee.4:56 – What does “brand” mean?6:42 – Your customer is the hero of the story – NOT you.10:18 – Naomi’s Brand Recognition Formula.11:56 – Don’t be “cute but forgettable”…16:14 – Make your life easier: create templates!18:17 – Messaging or visuals: which comes first?20:13 – Push the orange button…23:35 – Choose an accent color.25:36 – The myth of work/life balance.29:39 – Finding harmony in your branding.32:56 – Gather immediate impressions of your website.33:59 – Create templates in Canva.34:44 – Connect with Naomi.Full episode notes: https://drkimfoster.com/122Where to find Naomi:Instagram: https://www.instagram.com/naomigeedesignFacebook: https://www.facebook.com/IAmNaomiGeeDesignMore Resources:Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistMy Free Class: How To Build A 6-Figure Health Coaching Business Using One Signature ProgramKim on Instagram: https://www.instagram.com/drkimfoster/ LFQSBOCYZECISMFG

Categories
Coaches + Trainers

These 3 Types of Social Media Posts Are Killing Your Nutrition Coaching Business [Video]

These 3 Types of Social Media Posts Are Killing Your Nutrition Coaching BusinessOver the next few minutes, I am going to tell you about the 3 types of posts that get zero traction on your social platforms and prevent you from enrolling more nutrition coaching clients, and what to do instead.Because so many Coaches are getting their social media content wrong, and their lack of results is chipping away at their confidence, leading them to question if they should even have a nutrition coaching business, I’m going to give you one of the content formats I teach to our VIP Coach Mentorship clients. Drop me a line below this video– and I’ll drop it into your messenger. No email or any kind of opt-in required. My gift to you for watching today.For those of you who don’t know me… My name is Kate Jaramillo, I’m the co-owner of Beyond Macros, where we have helped 100’s of side-hustling health coaches just like you to go full time in their nutrition coaching businesses – without grinding away 24/7 – through our VIP Coach mentorship Programs.and in the next 5 minutes, I am going to tell you about the 3 types of posts that get zero traction on your social platforms and prevent you from enrolling more nutrition coaching clients, and what to do instead.…so let’s dive in.Join the Online Nutrition Coach Community for exclusive trainings and support here: https://swiy.io/yt-communityGet a Custom 90-Day Online Coaching Business Growth Gameplan: https://swiy.io/yt-bizplan Subscribe Here: https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ INSTAGRAM: https://instagram.com/beyondmacros FACEBOOK: https://www.facebook.com/beyondmacrosPODCAST https://beyondmacros.com/category/podcast/******Beyond Macros helps nutrition & health coaches earn a full time income working part time hours by providing clients with a VIP Experience. If you want to create a coaching business you are proud of that changes clients lives and creates a ripple of impact – you’re in the right place.*** DISCLAIMER: just assume any client results we talk about our atypical. Do your research about Matt & the Beyond Macros team to make your own evaluation about our track record. Nothing is guaranteed in this world!

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Coaches + Trainers

How To Structure A Group Coaching Program | Health & Wellness Coaching [Video]

If you’re getting burnout from 1:1 client work, then developing a group coaching program is the solution you’ve been looking for! In this video, I’m going to teach you how to develop your first group coaching program, what needs to go into it, and walk you through the 3 key steps needed to design & sell your first (or next!) group program … so you can scale your business and pave the way to more abundance and freedom.**Download my FREE Signature Coaching Program Template: https://drkimfoster.com/templateI’m also going to talk to you about the multiple benefits of launching a group program (both for you and for your clients), because there are a lot of reasons why you would want to do this inside your coaching business.Here’s what you’ll learn…+ Why group programs are a solution for burnout+ How group coaching programs enables your business to scale and grow faster+ Why launching a group can accelerate your social proof+ Why a group program is so beneficial for your clients, too+ The 3-step process for putting together a group coaching program+ What decisions need to be made when designing your group…and lots more!Resources: Download my FREE Signature Coaching Program Template: https://drkimfoster.com/templateFree Class: How To Build A 6-Figure Health Coaching Business Using One Signature Program: https://drkimfoster.com/sixfiguresFor more videos, subscribe: https://www.youtube.com/channel/UCF4UF3ucpJtmfWrEyJDVUlg?sub_confirmation=1Connect with me on…Instagram https://www.instagram.com/drkimfoster/Facebook https://www.facebook.com/drkimfoster/VS4L1VUO3VA5NEEDDISCLAIMER: This post & video is designed for educational and/or informational purposes only and should not be used in any other manner. This information is not intended to substitute individualized medical advice. You should not use this information to diagnose or treat a health problem or disease without consulting with a qualified healthcare provider. A consultation with your health care professional is the appropriate method to address your health concerns. You are encouraged to consult your health care provider with any questions or concerns you may have regarding your condition.

Categories
Coaches + Trainers

Stop Struggling With Sales In Your Health Coaching Business [Video]

**Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistDo you struggle with feeling good about sales? Maybe you resist sales, or you’re afraid of sales conversations, or you have a lot of worries about showing up and being salesy.If any of that sounds familiar, then this episode is for you. My guest today is Sarah Walton, and Sarah is a business mentor whose specialty is making sales fun as she helps women heal their relationship with money. We talk all about how to make sales fun, how to conquer your fears about sales, and how to dig deep and really understand what’s going on for you when you’re resisting sales.Sarah also shares some practical and unique strategies for implementing all the mindset work we get into during our conversation. Here are some of the things you’ll learn…+ the biggest mistakes we make when selling+ how to prepare for discovery calls in a way that feels joyful and honest+ why so many people are scared of sales, and what can we do when we feel scared+ what’s going on when you don’t hit your revenue goals+ what high-functioning co-dependence means…and so much more!Full episode notes: https://drkimfoster.com/117Where to find Sarah Walton:Sarah’s website: www.sarahwalton.comSarah on IG: @thesarahwaltonSarah’s YouTube Channel: https://www.youtube.com/sarahwalton1More Helpful Resources:**Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistMy Free Class: How To Build A 6-Figure Health Coaching Business Using One Signature ProgramKim on Instagram: https://www.instagram.com/drkimfoster/ TIMESTAMPS: 0:00 – Intro.1:10 – Meet Sarah Walton1:52 – How Sarah helps her clients to overcome their fear of selling.3:14 – DON’T make selling about YOU.8:49 – Remember why you started YOUR business.10:19 – Preparing for great discovery calls.11:38 – Make every sales call a chance to change someone’s life.13:00 – Let’s talk about shoes for a second…16:37 – Why are we so scared of sales?18:42 – The importance of self forgiveness.22:02 – The disappointment of not hitting revenue goals.25:26 – How co-dependence among women hurts our sales.30:03 – Get more from Sarah!31:52 – Money is infinite.32:28 – Comment below!VZRLYLCMVAJ2ZFOA

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Coaches + Trainers

Marketing Secrets For Health Entrepreneurs [Video]

If you’re in the business of helping people change their lives, then you’ve got some unique marketing challenges that come with speaking to the people in your desired target market.**Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistIn this episode I sit down with Jackie Bebenroth, a Change Marketer. Jackie draws from two decades of experience as a brand strategist and entrepreneur, to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has developed a communication methodology called the Change Stage Framework, which is proven to connect, convert and cultivate audiences for sustained impact and business growth. Now at her agency, Muse, she leads a team of strategists and creatives who are dialed in to the needs of clients specifically in the nutrition and wellness segments, where behavior and lifestyle change is a prerequisite to success. As she’s been doing this work, she has picked up a few awards and accolades along the way, most notably an SXSW Interactive finalist award and also the Content Marketing Institute’s Content Marketing Leader of the Year.Here are some of the things you’ll learn…+ What is change marketing?+ The difference between changing minds vs. changing mindsets.+ How to convince our clients that they need a mindset change+ How to help our clients to overcome a fear of change+ Understanding the evolving customer journey.+ The one marketing stage you DON’T to waste your money on+ The stages of the Change Marketing framework, and what marketing activities make sense at each stage…and lots more!Full episode notes and where you can find Jackie: https://drkimfoster.com/118More Resources:Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistMy Free Class: How To Build A 6-Figure Health Coaching Business Using One Signature ProgramKim on Instagram: https://www.instagram.com/drkimfoster/Timestamps: 0:00 – Intro.1:45 – Meet Jackie Bebenroth.3:04 – What is change marketing?4:36 – Changing minds vs. Changing mindsets.7:48 – How can we convince our clients that they need a mindset change?12:29 – How do help our clients to overcome a fear of change?18:37 – Understanding the evolving customer journey.24:09 – The Change Stage Framework.27:03 – DON’T waste your money convincing people to be aware.28:59 – How “trigger events” incite interest from potential clients.32:04 – The “Intentional” Stage.36:10 – The “Actionable” Stage.37:59 – The “Enduring” Stage.39:46 – Adding value through your email list.42:03 – Get more from Jackie!43:34 – Honor your process.44:35 – Talk to me! CXL5YJT2OKHTJLLR

Categories
Coaches + Trainers

Instagram Tips For Health Coaches [Video]

Do you feel overwhelmed by Instagram? Maybe you feel confused by it, or frustrated by how to use Instagram for your health coaching business. Truth is, Instagram can be so helpful for visibility and marketing your business, but you probably have a lot of questions about how to optimize your use of it, what to post, how often to post, all of those things.**Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistIn this episode I’m sitting down with a guest expert who is going to help you use Instagram strategically, to grow your business.Tori Overmyer is a business coach and founder of Thrive Business Development, and she loves to teach her audience about organic Instagram growth & social selling strategies without feeling salesy or uncomfortable.Here are some of the things you’ll learn…+ how to stand out on Instagram as a coach+ what type of content generates the best results while still being aligned to your values and your authentic self+ Whether you need to have a perfect feed+ Whether you have to do Reels+ How to create content that actually converts your followers into clients+ How often should you actually be posting to your feed+ How to attract dream clients on Instagram without using paid advertising, endless reels, or dancing TikToks…and lots more!Full episode notes: https://drkimfoster.com/1160:00 – Intro.1:22 – Meet Tori Overmyer!2:47 – How Tori got started with Instagram.3:39 – How can coaches stand out on Instagram?4:10 – Knowing your ideal client really well.4:49 – Be yourself.5:42 – Be intentional.6:33 – Don’t be vanilla!8:07 – How your voice evolves over time.8:40 – What kind of content creates the best results?10:10 – Do you need a perfect-looking feed?12:22 – Using Stories to show your authenticity.13:37 – Do you HAVE to do Reels?16:05 – Are still images DEAD on Instagram?18:28 – Making video easy through repurposing.19:34 – How often should I post?21:45 – Being active on Stories.23:00 – How to create content that CONVERTS24:17 – Selling vs. Providing value.25:39 – Tori’s winning Instagram launch strategy.28:14 – Overcoming your fear of selling on Instagram.29:04 – Advertising on Instagram vs. organic traffic.30:39 – Get more from Tori!31:34 – What to do now.Links & Resources:Tori’s Website: https://www.thrivebusinessdevelopment.co/Tori on Instagram: https://www.instagram.com/thrivebusinessdevelopment/Tori’s Free Masterclass: How to hit your first six-figures-in-one-year-masterclass: https://thewholetori.mykajabi.com/six-figures-in-one-year-masterclassMore Helpful Resources:**Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistJoin the waitlist for my membership program: https://drkimfoster.com/clubMy Free Class: How To Build A 6-Figure Health Coaching Business Using One Signature ProgramKim on Instagram: https://www.instagram.com/drkimfoster/ SWBOXNX9AW2VZGP6

Categories
Coaches + Trainers

Where Can You Find Clients As A Health Coach? [Video]

In this video, I’m going to share with you 6 different places where you can find your first (or next!) health coaching client.**Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients https://drkimfoster.com/checklistOne of the most common questions I hear from new health and wellness coaches is: “Where can I find clients?”I know that this can be a source of a lot of frustration and confusion, and I know that especially when your business is new, it can feel like maybe there’s a secret place where great clients are hanging out, and if only you could crack into that place, then everything would be great.By going to these six places I’m going to tell you about in this video, you’ll be able to find your audience and quickly get coaching clients!Here’s what you’ll learn…+ the first place to look for clients (aka your lowest-hanging fruit)+ the biggest mistake you could make when showing up in front of potential clients+ an amazing place to find clients — that’s making a big comeback!+ the best place to go for collaborations and super powerful win-wins+ the highly-target place to find clients that many people overlook…and so much more!Resources:My Free Class: How To Build A 6-Figure Health Coaching Business Using One Signature Program: https://drkimfoster.com/sixfiguresKim on Instagram: https://www.instagram.com/drkimfoster/ Want to become a women’s wellness coach? Grab my FREE Wellness Coaching Career Guide: https://drkimfoster.com/wellnesscoachingFor more videos, subscribe: https://www.youtube.com/channel/UCF4UF3ucpJtmfWrEyJDVUlg?sub_confirmation=1Connect with me on…Instagram https://www.instagram.com/drkimfoster/Facebook https://www.facebook.com/drkimfoster/3DUUT4FJLPIH7HQNDISCLAIMER: This post & video is designed for educational and/or informational purposes only and should not be used in any other manner. This information is not intended to substitute individualized medical advice. You should not use this information to diagnose or treat a health problem or disease without consulting with a qualified healthcare provider. A consultation with your health care professional is the appropriate method to address your health concerns. You are encouraged to consult your health care provider with any questions or concerns you may have regarding your condition.