sports

Think of your favorite college football team. Now think of how you feel on Game Day. The atmosphere, tailgating, fans, food, the band, the team, the cheerleaders, etc. All of these elements that make college football what it is today, are a part of the university’s brand. However, the difference between branding and advertising is the ability to generate revenue. If fans are not buying tickets and showing up to games, is the marketing working? You can’t have branding without advertising. The brand is a piece of marketing and advertising. In this video we share the colleges we think have great, timeless brands, personal experiences on game days, the importance of advertising, and much more!