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Entrepreneurship

Planet Fitness: The Genius of Targeted Marketing [Video]

In this episode, we’re going into the success strategies that led Planet Fitness to become a household name in the fitness industry. We’ll discuss the importance of affordable pricing, simplified services, and creating a unique business culture. But more than just theory, we’ll equip you with practical tips to replicate these strategies, helping you attract your target audience and grow your business. Find your niche like the pro’s in this video!đź›  Resources:• How 9 Brands With Physical Locations Made Their Services Virtual https://clickhubspot.com/jc3đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Facebook Small Business Strategy 2023 (YOUR QUESTIONS ANSWERED) [Video]

Download HubSpot’s Official Beginner’s Guide to Facebook & Instagram Marketing[FREE RESOURCE] https://clickhubspot.com/2ynFacebook has enormous potential reach for your small business if you know how to optimize your business page and navigate the Ads Manager—which we’ll show you in this video. We’ll also reveal the power of audience engagement and highlight the benefit of Facebook Insights to further enhance your marketing efforts. This video is the perfect starting point for small businesses seeking to make a big impact on Facebook.đź›  Resources:• Facebook Marketing https://clickhubspot.com/uupđź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Tabitha Brown: From Uber Driver to Vegan Empire (Personal Branding Tips) [Video]

In today’s episode, we’ll dive into mega influencer Tabitha Brown’s social media journey and uncover the tactics she’s used to find massive success. Learn how authenticity, niche targeting, and consistency play a crucial role in building a strong online presence.đź›  Resources:• How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire https://clickhubspot.com/iafđź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

This Low Effort Social Strategy Brings in a Ton of ROI [Video]

How much effort are you putting into your social media strategy? It can be so frustrating if you’re putting in all this time and effort, but you’re still not getting much if any kind of return on your latest campaign in your time. That’s why you need to work smarter, not harder. 00:00 Intro00:35 The Strategy01:30 Why it WorksRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ ____________________________________________Look, your audience is out there. After all, according to Statista, there are 4.59 billion users on social media. So if you want to expand your reach, there are plenty of opportunities to do so, but you have to do it right.My favorite way to boost ROI on social? It’s to post content users actually respond to and I do that by posting carousel ads. Carousel ads have the engagement rate per post of 1.9% compared to 1.74% for images and 1.45% for videos and that number goes over 2% when all 10 slides are used. And the craziest part, a combination of images and videos in the same carousels can drive even higher engagement at 2.33%.Now, here’s where the issue comes in for users. 88% of carousels only contain images and 4% only contained videos. Carousel ads also have a 72% higher CTR than single-image ads. Now, here’s a kicker with carousels and this is why you needed to use them, especially with ads. Think of it this way, with social media what does Facebook, Instagram, TikTok, and everyone want?They want you to keep users on the platform. See, if I pitch you on let’s say this phone that I’m selling and I say check out this phone, buy it through a carousel ad or just a normal ad, actually, not even a carousel ad. What’s going to happen? You’re going to ignore it. You’re not going to swipe up, you’re not going to care. And there’s a big drop-off rate from how many people see the ad versus how many people click, right? But on the flip side, if I do a carousel ad and I say you got to buy this iPhone, it’s amazing. I’m selling it, and I show you in a carousel 10 cool things that this phone does, and you swipe, oh wow, amazing camera, help me take better social media images. Swipe two. Oh, wow. Better battery life than the previous versions. It lasts 50% longer. Swipe again, oh wow, the storage space is even bigger. I can store another 5,000 extra images that I couldn’t store before. Oh, even this is even more amazing, the front camera’s in HD. And then I go and I say, oh, this one’s really cool. It has augmented reality built into the phone. Oh, it comes with sound-blocking noise. When I talk to someone on speaker, it blocks off the background noise from. Oh, this is really cool. I got kids in the background that make a lot of noise, so this phone is like right for me. And then they can click through and buy.You see what I did there? I sold people through my carousel ad, so I don’t have as big of a drop-off from people seeing the ad and then clicking over to my website to learn more. This way, they’re learning within the carousel ad and then when they click through, they’re ready to buy. That is the simplest social strategy that’ll help you generate more return today. Use it. We do it for our clients. It works out well. It works for almost every industry, both B2B, B2C. I don’t care if you’re selling a product or a service, it works. Check it out. You got to use it. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Social Media Marketing Is Dead – Introducing Brand Adver-tainment [Video]

Social media is changing rapidly and the way brands market on those platforms is going to have to evolve with it to remain relevant and to continue returning business results. The explosion of short-form entertainment content on social media will be influencing the type of marketing and advertisements we see on social like never before in history. To sell products and services on social your brand needs to figure out how to be informative, authentic, engaging, motivating and most of all entertaining, all in about 60 seconds.#socialmediamarketing #socialmedia #entrepreneurship #marketing #branding #smallbusinessSUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

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Entrepreneurship

Day 2 Of 5 – Branding & Positioning Yourself In The Market #mattshortcourse #mattrichardscoach [Video]

This is day 2 of 5 on my Mini course. Today we talk about branding and setting your stall out on social media.If you missed day 1 of 5 in this course check it out here : https://www.youtube.com/shorts/VCH2mm3-bzQIn day 2 we ask some pressing questions about WHO you are and WHO you help. Honestly this is something MANY business owners struggle with.They dive right into content creation, marketing and social media without having any clear path or understanding how to position themselves to those they want to help.If you can answer questions like1) Who is it you’re trying to help?2) What is it you plan to help with?3) What type of unique method do you use?4) Why you and not someone else ?This will help you to not only create content but give your social media the overall to reflect that.Subscribe to this channel for day 3 and let us know below what it is you do !#onlinebusiness #onlinemarketing #mattrichardscoach #digitalmarketing #socialmediamarketing #facebookmarketing #onlinecoaching #socialmediatips #socialmediatraining #contentmarketing #contentcreation #marketingstrategy #marketingstrategies

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Entrepreneurship

Social Media Marketing Tip – The Brand Doctor [Video]

You know deep down your back end strategy sucks so your social content suffers because you don’t have to confidence to really put what you want out there…Want to change this?Book your Brand Assessment Today: http://www.uniquedesignz.net/brandacceleratorapp ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^SUBSCRIBE TODAY! https://bit.ly/UniqueDesignz ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^__________________________________________________________________Watch My 20 Minute Master Class On What The Top 5% Of Entrepreneurs Are Doing To Scale To 7 Figures + Beyond: https://uniquedesignz.net/levelupmybranding/__________________________________________________________________Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping entrepreneurs owners grow their brands, scale their profits + increase their exposure online. But also agree that you have taken advantage of every opportunity in life!Host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past 14 years. He has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi + Fabio Viviani as well as Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Brander” and is a 2x Two Comma Club Award Winner by generating over $1 million with one single sales funnel, using the ClickFunnels software.#HenryKaminski #contentmarketing #socialmediamarketing

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Entrepreneurship

Social Media Advertising Tutorial (With Pitfalls To Avoid!) [Video]

If you’re just getting started with social media ads, or if you want to improve your social media ad campaigns, then this video is for you! Today, we’re giving you our 9-step social media advertising tutorial, tips on how to handle social media for business, and MORE!Subscribe: https://bit.ly/36gszTL[Most Popular Uploads]:➡ How to Increase Facebook Engagement in 2021:https://www.youtube.com/watch?v=Bam_rXmoOs4➡ Marketing for Small Business: Effective Marketing Strategies for 2021: https://www.youtube.com/watch?v=RX0Y2JbS9K4➡ Facebook Marketing: A Complete Video Guide for 2021:https://www.youtube.com/watch?v=14amlEYDu_k➡ The Ultimate Guide To Facebook Marketplace in 2021 (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemgAre you ready to take control of your social media advertising and start driving real results?And we’re talking about more than just followers and likes, we’re talking about website conversions and lead form completions here.If you’re ready, then keep reading, because today we’re sharing an all-around social media advertising tutorial.This will help you lay the foundation for a profitable social media advertising strategy. So what we’ve prepared today is a 9-step plan to get you started with social media advertising with pitfalls to avoid along the way.Video Outline Intro (0:00)Research Social Media Platforms (1:22)Audit What You’ve Done So Far (2:16)Conduct A Competitor Analysis (4:29)Determine Your Goals (6:34)List Your Audience’s Goals & Pain Points (8:52)Make The Ads (10:10)A/B Split Test Ads (11:20)Optimize & Simplify (12:35)Repeat With Other Platforms (14:05)Videos Mentioned➡ Top Ranking Social Media Platforms: https://www.youtube.com/watch?v=RSKG6BRhuKU&list=PL-DAplYj3NS97YxhFXFlokip-Zu_BXMi7&index=41➡ Marketing Funnels: https://www.youtube.com/watch?v=CoD0Q4uG–c&list=PL-DAplYj3NS_aQLLTM8691ve32862yC-J&index=23➡ Sales Funnels: https://www.youtube.com/watch?v=GSEhWVXd5eY&list=PL-DAplYj3NS_PfY70mYxYS_FMLpht_TYx&index=6➡ Graphic Design & Photography (playlist): https://www.youtube.com/playlist?list=PL-DAplYj3NS-HCcqQrCl-5p-huZGSyUJD➡ Facebook Ads: https://www.youtube.com/watch?v=BnOVgj8d-_k&list=PL-DAplYj3NS93fCW1mEJurhyQo-c32ujH&index=28➡ Top Digital Marketing Tools: https://www.youtube.com/watch?v=vj0WfDApFJA&list=PL-DAplYj3NS97YxhFXFlokip-Zu_BXMi7&index=33// LYFE Marketing ➡ Check out our Social Media Advertising Webinar: https://www.lyfemarketing.com/social-ads-training/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

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Entrepreneurship

Social Media Marketing Tips For Every Brand (And What You Should Avoid at All Costs) [Video]

Everyone wants to post about stuff and link to their own website or link to somewhere else that’s not on Facebook. Facebook hates that because if you link to another site, that means that person is going off of Facebook and the chance of them coming back and clicking on an ad are slim to none. RESOURCES & LINKS: ____________________________________________Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement: https://youtu.be/SiPvYXsiA_sSocial Media Strategies To Boost Your SEO: https://youtu.be/UlmlzJTBL8MUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So from a personal brand perspective, a lot of times people usually feel comfortable with one platform. I call it repurposing content. They make their content for one platform like Instagram, and then just repurpose it on Twitter, Facebook, LinkedIn, et cetera. What are some ways that people can build their personal brand outside of social media, whether it’s podcasts or email newsletters, like what are the other things that people could be doing?So outside of social media, some of the things you can do to build your brand and your platform is you need to get out there on your own website. See social media has algorithms. I know LinkedIn and TikTok are great right now, and you can go viral, but that’s not going to last forever. You controlling your own destiny is super important. So everyone should have their own website and just create a blog. You can do it with WordPress, takes literally a few minutes, a click of button with most hosting platforms, get your domain name and just start creating content, whether that’s articles, videos.Start sending out text messages every time you have a phone number. When you do these types of things, you’ll start building up your brand over time. And it’s called the rule of seven. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize you, buy from you, increase your word of mouth awareness by telling their friends about you. So all you really need to do is just create your own website and then leverage the social platforms while they’re driving traffic and then push that traffic to your website. So that way you can control that audience and not be relying on those social platforms.I know some people are very passionate about certain subjects. I tend to avoid them because what happens is you start polarizing, in which some people will do business with you and some people won’t.But the one thing I will tell you is if you start talking about these sensitive topics, like religion, politics, there’s a good chance you can be a little bit off putting to a certain audience and you could potentially lose business. So you roll the dice with that and that’s why I don’t talk about any of that stuff online. So what about the blogs, forums, Reddit, those types of platforms. Should be, people become experts inside of like, embed themselves in the internet in that fashion? You can, if your business is growing, and you’re doing millions and millions of dollars and you have multiple people in your marketing department, I highly recommend it. If you’re running a small marketing team with one or two, three people, I wouldn’t recommend it.So I would recommend actually going for those smaller sites first, and then eventually if you have extra time go after the “Inc.s” the “Huffington Post”. what you’ll find is it gives you A, brand awareness. The second thing is it adds credibility. The third thing is, is it also drives business.The first thing people need to realize about Facebook is they make money by people clicking on ads. It’s that simple. Facebook hates that because if you link to another site, that means that person is going off of Facebook and the chance of them coming back and clicking on an ad are slim to none.They want more videos to compete with YouTube. They want more live content to compete with the television stations.So Instagram has quite a few different things. And the one thing I would recommend is if you’re trying to post Stories also consider going live, because if you go live and you do interviews, like Dan has a lot of followers, I have some followers, probably not nowhere near as many as him. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/FbBVrn_zaUk#SEO #NeilPatel #SocialMedia

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Entrepreneurship

Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement [Video]

When you publish a video on YouTube, make sure you share it with your friends, tell them to leave a comment, do email blast, push notification blast, text message it out, whatever you can to get those views in the first hour. Because when you do that, you’re much more likely to rank higher on YouTube. RESOURCES & LINKS: ____________________________________________Social Media Strategies To Boost Your SEO: https://youtu.be/UlmlzJTBL8M7 Marketing Trends to Help you DOMINATE Social Media in 2021: https://youtu.be/10IuyBkrB7oUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________In general, most people don’t realize this, but Google makes eight to nine algorithm changes per day on average, most of them are very small. And that’s a lot to keep up with. But it’s that age-old marketing technique that continually drives revenue that a lot of us take for granted. And if you want to do really well in 2021, and in the future even beyond that, there’s a few things that I would recommend doing. The first is you need more people to link to you. And everyone knows link building. Link building is one website linking to another’s and they say the more links you have, the higher you rank in Google. But we’ve noticed a shift in their algorithm in which you don’t need a ton of links these days. And then the next thing that no one’s really focusing on, and this one is big, is Page Experience. So, they have this algorithm update coming out in 2021 called Page Experience. And they’re first rolling it out with mobile. It’s unknown if they’ll roll it out to desktop, but I bet they eventually will. So, they’re starting to look at the experience, are users actually looking at the content, going to multiple pages? Or are they just clicking the back button and going to the next result because they’re not finding what they’re looking for. So don’t just optimize for a quote, unquote algorithm. If you optimize for the user experience, in the long run, you’ll rank better. And the last tip that I’ll give you, so when you think about the social web, there’s a pattern. There’s Facebooks, the YouTubes, the LinkedIns, and the list goes on and on. The biggest player out there in the social space is Facebook, which also owns Instagram. And there’s this pattern that happens on most social networks. They’re very generous, they get you a ton of organic reach and the moment they have a ton of users, they’re like, hmm, it’s time for us to make more money. We want you to spend more on ads, or we’re going to crush your reach. Now there’s three social networks where it’s really easy to get reach from. One is LinkedIn, one is TikTok, and the other is YouTube. So these three networks, although I don’t really spend much on TikTok because it’s more B2C, but LinkedIn and YouTube, I’m very heavy on. And with LinkedIn, we’re just posting content all the time because if you think about it, it’s the underdog. So, if you just create content on there, you’re going to get love. The last step that I looked up and I don’t know how accurate it is now, but it was a few months ago. I was finding an article that was saying something like roughly only 3% of users on LinkedIn are creating content, only 3%. So they’re like starving for this content, they just want more, so they’ll say, if you want to be part of that 3% and you want to give us content, we’ll just show it to a lot of people because we’re the underdog. Instagram and Facebook, you know, all the other platforms, they don’t have that issue where a very, very small percentage is only creating content. So, just go out there and put anything on there and you’ll do well. I know that sounds bad, but it’s the reality. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing