social media marketing 101

Everyone wants to post about stuff and link to their own website or link to somewhere else that’s not on Facebook. Facebook hates that because if you link to another site, that means that person is going off of Facebook and the chance of them coming back and clicking on an ad are slim to none. RESOURCES & LINKS: ____________________________________________Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement: https://youtu.be/SiPvYXsiA_sSocial Media Strategies To Boost Your SEO: https://youtu.be/UlmlzJTBL8MUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So from a personal brand perspective, a lot of times people usually feel comfortable with one platform. I call it repurposing content. They make their content for one platform like Instagram, and then just repurpose it on Twitter, Facebook, LinkedIn, et cetera. What are some ways that people can build their personal brand outside of social media, whether it’s podcasts or email newsletters, like what are the other things that people could be doing?So outside of social media, some of the things you can do to build your brand and your platform is you need to get out there on your own website. See social media has algorithms. I know LinkedIn and TikTok are great right now, and you can go viral, but that’s not going to last forever. You controlling your own destiny is super important. So everyone should have their own website and just create a blog. You can do it with WordPress, takes literally a few minutes, a click of button with most hosting platforms, get your domain name and just start creating content, whether that’s articles, videos.Start sending out text messages every time you have a phone number. When you do these types of things, you’ll start building up your brand over time. And it’s called the rule of seven. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize you, buy from you, increase your word of mouth awareness by telling their friends about you. So all you really need to do is just create your own website and then leverage the social platforms while they’re driving traffic and then push that traffic to your website. So that way you can control that audience and not be relying on those social platforms.I know some people are very passionate about certain subjects. I tend to avoid them because what happens is you start polarizing, in which some people will do business with you and some people won’t.But the one thing I will tell you is if you start talking about these sensitive topics, like religion, politics, there’s a good chance you can be a little bit off putting to a certain audience and you could potentially lose business. So you roll the dice with that and that’s why I don’t talk about any of that stuff online. So what about the blogs, forums, Reddit, those types of platforms. Should be, people become experts inside of like, embed themselves in the internet in that fashion? You can, if your business is growing, and you’re doing millions and millions of dollars and you have multiple people in your marketing department, I highly recommend it. If you’re running a small marketing team with one or two, three people, I wouldn’t recommend it.So I would recommend actually going for those smaller sites first, and then eventually if you have extra time go after the “Inc.s” the “Huffington Post”. what you’ll find is it gives you A, brand awareness. The second thing is it adds credibility. The third thing is, is it also drives business.The first thing people need to realize about Facebook is they make money by people clicking on ads. It’s that simple. Facebook hates that because if you link to another site, that means that person is going off of Facebook and the chance of them coming back and clicking on an ad are slim to none.They want more videos to compete with YouTube. They want more live content to compete with the television stations.So Instagram has quite a few different things. And the one thing I would recommend is if you’re trying to post Stories also consider going live, because if you go live and you do interviews, like Dan has a lot of followers, I have some followers, probably not nowhere near as many as him. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/FbBVrn_zaUk#SEO #NeilPatel #SocialMedia

When you publish a video on YouTube, make sure you share it with your friends, tell them to leave a comment, do email blast, push notification blast, text message it out, whatever you can to get those views in the first hour. Because when you do that, you’re much more likely to rank higher on YouTube. RESOURCES & LINKS: ____________________________________________Social Media Strategies To Boost Your SEO: https://youtu.be/UlmlzJTBL8M7 Marketing Trends to Help you DOMINATE Social Media in 2021: https://youtu.be/10IuyBkrB7oUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________In general, most people don’t realize this, but Google makes eight to nine algorithm changes per day on average, most of them are very small. And that’s a lot to keep up with. But it’s that age-old marketing technique that continually drives revenue that a lot of us take for granted. And if you want to do really well in 2021, and in the future even beyond that, there’s a few things that I would recommend doing. The first is you need more people to link to you. And everyone knows link building. Link building is one website linking to another’s and they say the more links you have, the higher you rank in Google. But we’ve noticed a shift in their algorithm in which you don’t need a ton of links these days. And then the next thing that no one’s really focusing on, and this one is big, is Page Experience. So, they have this algorithm update coming out in 2021 called Page Experience. And they’re first rolling it out with mobile. It’s unknown if they’ll roll it out to desktop, but I bet they eventually will. So, they’re starting to look at the experience, are users actually looking at the content, going to multiple pages? Or are they just clicking the back button and going to the next result because they’re not finding what they’re looking for. So don’t just optimize for a quote, unquote algorithm. If you optimize for the user experience, in the long run, you’ll rank better. And the last tip that I’ll give you, so when you think about the social web, there’s a pattern. There’s Facebooks, the YouTubes, the LinkedIns, and the list goes on and on. The biggest player out there in the social space is Facebook, which also owns Instagram. And there’s this pattern that happens on most social networks. They’re very generous, they get you a ton of organic reach and the moment they have a ton of users, they’re like, hmm, it’s time for us to make more money. We want you to spend more on ads, or we’re going to crush your reach. Now there’s three social networks where it’s really easy to get reach from. One is LinkedIn, one is TikTok, and the other is YouTube. So these three networks, although I don’t really spend much on TikTok because it’s more B2C, but LinkedIn and YouTube, I’m very heavy on. And with LinkedIn, we’re just posting content all the time because if you think about it, it’s the underdog. So, if you just create content on there, you’re going to get love. The last step that I looked up and I don’t know how accurate it is now, but it was a few months ago. I was finding an article that was saying something like roughly only 3% of users on LinkedIn are creating content, only 3%. So they’re like starving for this content, they just want more, so they’ll say, if you want to be part of that 3% and you want to give us content, we’ll just show it to a lot of people because we’re the underdog. Instagram and Facebook, you know, all the other platforms, they don’t have that issue where a very, very small percentage is only creating content. So, just go out there and put anything on there and you’ll do well. I know that sounds bad, but it’s the reality. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing