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Entrepreneurship

Why Social Media Marketing Doesn’t Work (For Most People) [Video]

Why social media marketing doesn’t work for most people? It doesn’t matter if it is Facebook, or Instagram, or LinkedIn, or even Twitter. Social media marketing just doesn’t work, or at least for most people. And no, it’s not because you don’t have enough followers, instead, it doesn’t work because you only focus on getting more followers. See, that’s the issue. Let’s say you want a million followers. If you want lots of followers, you have to create content that appeals to the masses. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________For example, I’m in digital marketing, that’s a vertical I’m in. I own a digital marketing agency called NP Digital. And I can start to create more generic content, and my follower account will rise faster, which is funny because that’s what my social media team keeps telling me to do. But I don’t. Why? Because yes, it’ll get us more followers faster, but every time we do that, you can guess how many more clients we get or even leads? It gets us a whopping zero extra leads clients and revenue. And I’ve tested this out hundreds of times, literally. So my most popular content pieces I’ve created have been around lifestyle marketing, such as spending money on fancy clothes or what I learned from flying first class on over a hundred trips. And I’m not saying you should fly first class. There’s nothing wrong with economy. It creates buzz, but it doesn’t convince our ideal customers to work with us. On the flip side, if I give SEO tips or marketing tips, do you know what happens? I get way less views. I get way less likes on my content. But people who watch my content are interested in SEO, and a portion of those people eventually convert into leads and some even in customers. In other words, yes, you need followers to make social media marketing work for you, and of course, you need great content, but the big mistake that people make, it’s that they create content that focuses on the masses so they can boost this vanity metric AKA follower account, instead of focusing on creating content that targets their ideal customer. So with your social media marketing, focus on your ideal customer and not on everyone. That’s how you make it work. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/98dRHoH1t1M#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

Top 6 Social Media Predictions for 2022 [Video]

Are you excited about 2022? In this video, we will be sharing our top 6 social media predictions for 2022! Keep watching, to find out what important changes might be happening this year! Subscribe: https://bit.ly/36gszTL[Most Popular Uploads]:➡ How to Increase Facebook Engagement in 2022:https://www.youtube.com/watch?v=Bam_rXmoOs4➡ Marketing for Small Business: Effective Marketing Strategies for 2022: https://www.youtube.com/watch?v=RX0Y2JbS9K4➡ Facebook Marketing: A Complete Video Guide for 2022:https://www.youtube.com/watch?v=14amlEYDu_k➡ The Ultimate Guide To Facebook Marketplace in 2022 (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemgAre You Ready For These Social Media Predictions For 2022?2022 is already well underway so what can we expect for this new year?So much happened in 2021, that 2022 is bound to have a lot in store for us marketers and entrepreneurs.So today, we’re going to share our top 6 social media predictions for 2022.These social media predictions will surely give you a leg up on your competition and help you start the year off strong.Let’s dive in!Video OutlineIntro (0:00)Instagram will continue to invest in e-commerce and creator tools (0:43)Influencer Marketing will continue to increase (1:23)AR will become more mainstream (2:47)Local marketing will become more commonplace (3:29)Video content will continue to soar (4:29)The veil between brand and consumer will continue to thin (6:19)Videos MentionedAll the New Instagram Updates 2022: https://www.youtube.com/watch?v=tp3UScdAYWY&list=PL-DAplYj3NS-_ivy4VhITc2sriVDRhRku&index=38Everything to know about Facebook Metaverse: https://www.youtube.com/watch?v=p7FhKL8Ye1U&list=PL-DAplYj3NS93fCW1mEJurhyQo-c32ujH&index=57Everything to know about Facebook Neighborhoods: https://www.youtube.com/watch?v=Nj45xdEHlb0&list=PL-DAplYj3NS93fCW1mEJurhyQo-c32ujH&index=64// LYFE Marketing ➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us