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Entrepreneurship

Hemp CBD Marketing and Branding in 2022 | Calacann [Video]

With all of the regulation and compliance issues we face as an industry, it’s not easy to get the word out there on your CBD business. That being said, there are tried and true techniques you can implement today to start predictably increasing your monthly sales.Branding:Customers will judge your products before even trying it. This is why the message you convey with your branding personality is so important. Branding is also so much more than a logo and colors. It is all about your positioning in this highly saturated CBD market.Web Design:As the saying goes, we are not the cannabis business, we are in the compliance business. A compliant and effective website is now a necessity for cannabiz owners and CBD store owners, big and small. It can be one of the most powerful and cost-effective revenue-generating and marketing tools in your arsenal.A clean website may seem as if it’s one and the same with branding, but really it’s so much more. If you have an eCommerce platform, your website will most likely be the first interaction your potential customers will have with your brand. And as you already know, users are savvy and can differentiate as quality site from a DIY one in a matter of seconds. Not only does it have to look great, but it has to function impeccably as well. Don’t skimp on this all-important step.Search Engine Optimization (SEO):It’s true, we can’t just turn on Ads on FB or IG. Your customers can still easily find you when they are already searching for their next purchase and that’s where SEO comes in. You can rank on the top page for keywords if you have the right SEO strategy in place. It’s not going to flip your business overnight, but it’s the best thing over for long-term success.This process includes setting up a foundation to be properly indexed by Google and other search engines, visibility, awareness, and finally an influx of sales through organic reach. Our monthly reporting and optimization will show you that your brand is moving in the right direction month after month. The biggest brands understand the importance of this growth tactic and deploy it as their number one technique for long-term success.Content Marketing:This technique, especially when coupled with a proper SEO system, will drive traffic to your site through organic searches. It also grows a loyal following as your content will not only match your brand, but also speak directly to the demographic you are looking to targetSome people think content marketing is just putting up posts on your blog. Once again, it is so much more. It is about creating strategic content that hits on the topics and keywords you want to and can rank for. It’s also about staying FDA-compliant in this highly-regulated industry. Make sure you have a goal and make sure not to say anything that may get you, your URL or your company in trouble later.Email Marketing:A healthy email list is still a marketer’s best friend, even in 2021. Compared to any other social media channel, ad platform or push-notification system, none of them beat email marketing. Not only does it allow you to maintain direct communication with your audience, but there are some pretty great new tools that weren’t there in the past. In addition to your standard newsletters, powerful flows and drip sequences that are automatically sent out to potential and past customers anytime they interact with your eCommerce platform are key. Some of those flows include a welcome series, cart abandonment series, browse abandonment series, customer winback series, product review series. Social Media Marketing:Everyone knows Social Media is important. While it might not be the biggest driver of sales at the beginning, your customers will expect to be able to find you and connect with your content on their favorite platforms. This breeds brand trust and brand loyalty. It is also a powerful tool for brand awareness through special outreach and engagement techniques.Do you know what you need to do right now to help your business grow? Take our extensive quiz to get a quick diagnosis at https://calacann.com/quizYou can also schedule a time to speak with us today at https://calacann.com/grow— Subscribe to Dank Discussions Podcast here to learn more about nuanced topics within the Cannabis and CBD from the entrepreneurs and infuencers blazing the trail: http://www.youtube.com/subscription_center?add_user=DankDiscussionsCalacannMedia—

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Entrepreneurship

How to Master Email Marketing (& 42x Your Money!) [Video]

Welcome to the 8th video in my series: The Ultimate Guide to Launching a Profitable Business. Throughout this series, I’m sharing quick, practical tips you can use right now when starting a small business.Believe it or not, email is still the golden unicorn when it comes to your digital marketing strategy and making your new business profitable.In this video, I’m taking you through the exact steps to take in order to run an effective and profitable email marketing campaign, including what’s working in today’s market. Here’s what I’ll be covering in this video:00:00 Intro00:25 Email marketing ROI00:37 Upgraded lead magnet02:04 Strategy for post lead magnet delivery03:31 Your engagement style04:25 Minimal appearance05:18 Videos and GIFs06:32 Cleaning up your email list08:07 Next steps for a profitable business ⚒️ TOOLS MENTIONED:Mail Chimp ▶︎ https://mailchimp.com/Active Campaign ▶︎ https://www.activecampaign.com/Convert Kit ▶︎ https://convertkit.com/NEXT STEPS:1️⃣Be sure to watch until the end so you don’t miss my proven strategies and insider secrets when it comes to running a profitable email marketing campaign. 2️⃣Give this video a like so I know you’re getting value from it3️⃣Subscribe so you’ll get notified of upcoming videos on this profitable business series. ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1***************************************The opinions of the speaker are his own and might not match the opinions of Semrush.➖Semrush Academy ▶︎ https://www.semrush.com/academy/Subscribe ▶︎ https://www.youtube.com/c/semrush?sub_confirmation=1Wes’s Channel ▶︎ https://www.youtube.com/c/WesMcDowellHQ➖KEEP IN TOUCH!FB: https://www.facebook.com/SEMrush/Twitter: https://twitter.com/semrushLinkedIn: https://www.linkedin.com/company/semrush/➖#smallbusiness #smallbusinesstips #startingabusiness #emailmarketing #emailmarketingstrategy

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Entrepreneurship

5 Quick Ways to Improve Your SEO Rankings [Video]

SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we’re keeping clients for five plus year, that’s a long time. Eventually, we’ll probably start keeping enterprise clients for over seven years, but keep in mind, we’re a newer agency. So even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let’s break down five tactics to get you quicker results. RESOURCES & LINKS: ____________________________________________Google Search Console: https://search.google.com/search-console/aboutCodeCanyon: https://codecanyon.net/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Way number one, find almost ranking phrases. The more keyword that you rank on page one for, the better off you are, because no one really goes to page two. Majority of the traffic’s on page one, and ideally at the top of page one. Did you know that you can find all the terms that you’re raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log to Google Search Console, click on search results, then click on average position, and then scroll down and click on pages.But when you add those terms within those areas that I just mentioned, your title tags, your content, your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they’re going directly to the new URL. Way number two, add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here’s a cool thing, you can do this same exact thing to your website. You don’t have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website. You of course won’t generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you’re getting results from using tools let’s say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools. Way number three, add internal links. You publish new content all the time, right? Well if you don’t, you should start doing so, but if your new content doesn’t have backlinks, it won’t rank well. Now links take a while to get, but that doesn’t mean you still can’t get results. One quick hack is to go into your older articles and modify it. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, faster. As a general rule of thumb, only modify old articles that are related to the new one. You don’t want to add internal links unless it makes sense.Way number four, optimize your meta tags for higher ranking. You don’t have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs.Way number five, content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is though the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won’t fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece in half the time. So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you’ll have article in seconds. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/rKgHxZRLXg4#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

How The UFC Marketed Its Way To $4 Billion [Video]

The Ultimate Fighting Championship has a winning content marketing strategy. From failed brand to a billion-dollar business. This is how the UFC turned things around through their content. Are you a fan of the UFC? Let us know your thoughts about this strategy in the comments!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

How Volvo Got $60M In Free Marketing [Video]

This is how Volvo got $44m in free advertising and created one of the most clever marketing campaigns of all time. Was this genius? Let us know your thoughts in the comments!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Marketing 101: Episode 2 – “Branding” [Video]

Recognition is the key to familiarity and trust.Branding uses storytelling and design to bring your brand to life and make it recognizable and approachable for new and existing customers. Mrkt360 is a Digital Marketing Company in Toronto, Canada. We offer copywriting, Search Engine Optimization (SEO), Ad campaign and social media management services and more. If you want to drive traffic to your site, rank higher on Google and boost your brand’s online presence and performance, you can schedule a free consultation with one of our certified experts today!Visit our website: www.mrkt360.com for more information.Follow us on our social media platforms!Facebook: https://www.facebook.com/mrkt360/​​Twitter: twitter.com/mrkt360seoInstagram: https://www.instagram.com/mrkt360/​​TikTok: https://www.tiktok.com/@themrkt360Subscribe to Mrkt360 for more digital marketing content!#DigitalMarketing #OnlineMarketing #SocialMediaManagement #AdCampaigns #SEO #SEOranking #MarketingTips #Copywriting #Content

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Entrepreneurship

How Elvis Made Money From His Haters [Video]

When Elvis went into the army for two years in 1958, this ingenious marketing strategy helped keep his brand and business alive. Elvis’ Manager created an ingenious way to make money off of the negative perception of his artist. Was this a genius move by Elvis? Let us know your thoughts in the comments!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

How To Skyrocket Your Facebook Ad Results For Meta Success [Video]

Facebook Advertising isn’t going anywhere in 2023. In this video, we sit down with Meta’s Director of Ads where he discusses 3 tips for creating powerful ads. Do you use FB Ads as part of your marketing strategy? Let us know in the comments down below!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

The #1 Mistake In Any Marketing Strategy [Video]

Download HubSpot’s Official “How to Start a Podcast for Your Business” Guide now [FREE RESOURCE]: https://clickhubspot.com/29wIn 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!🎙Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/swMHYdPPIn this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise – unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Marketing Automation | Growmatik Review | Growmatik Lifetime Deal [Video]

Marketing Automation | Growmatik Review | Growmatik Lifetime Deal ✅ Here you can grab Growmatik: https://bit.ly/Growmatik🔥 FREE YouTube TOP Ranking Course: https://secret-strategy.ytranker.net/youtube✨Thanks for watching our Growmatik Review!GrowmatikAutomate marketing campaigns with targeted content on a smart marketing platformYou can’t expect to max out sales when you’re pushing the same generic content to every potential customer. (“Hey… you. I know you also like people, places, and things!”)But it feels impossible to create hyper-targeted marketing campaigns without stringing together a bunch of software and breaking the bank.You need a marketing platform that automatically shows relevant messaging to target audiences, based on both real-time user behavior and historical data.Growmatik is a cross-channel marketing automation platform that allows you to create highly targeted web content, emails, and pop-ups.Growmatik helps you serve every segment of your audience with personalized web pages, emails, and pop-ups from one powerful dashboard.You can run laser-focused marketing campaigns using threefold automation technology (trigger, audience, and action) combined with real-time behavior and historical records.Set up one-off or recurring automations with multiple conditions and actions by using “if this then that” logic. This lets you automate segmentation across web pages, emails, and pop-ups.You’ll be able to get started fast with pre-made automation recipes for Black Friday sales emails, exit-intent discount popups, and customer welcome emails.Growmatik collects customer data from different channels based on 100+ filters, including site activity, shopping behavior, email behavior, and referral sources.Combine this data to create hyper-targeted content, like highly-personalized emails that cross-sell products.You can also create custom audiences or use pre-made segments that focus on active customers, bounced visitors, cart abandoners, returning users, and RFM groups.Growmatik segments are dynamic and real-time, so your segments are always relevant and meaningful.Drag and drop your way to highly personalized emails, pop-ups, and web pages, or get started with ready-made marketing templates.Growmatik lets you use dynamic content modules to serve personalized products, blog posts, and keywords to skyrocket customer engagement.For example, you can display abandoned cart items in a follow-up email or offer specific discounted products inside a pop-up.Access performance reports on website behavior, sales, customers, and emails with tailored KPIs and comparison charts to measure growth.You can analyze engagement and conversions for separate marketing campaigns all on the same dashboard.And with powerful attribution reports, you’ll even be able to measure sign-ups and sales referred from domains, UTMs, and geolocations.You shouldn’t have to use 20 different tools just to deliver personalized marketing content. Growmatik makes it a cinch to automate laser-focused messaging for unique audience segments, so you can boost engagement across the board.Run smarter marketing campaigns.Get lifetime access to Growmatik today!I hope you found value in our Growmatik Review video. Make sure to leave a like on the video if you gained value from it!_____________________________________________________________#Growmatik #EmailBuilder #DigitalProducts #ihelpyoumakemoneyonline #workfromhome #howtomakemoneyonline #affiliatemarketing #review ________________________________________________________________________🙌For collaboration please contact us: top.digital.productss@gmail.com________________________________________________________________________⏰Timestamps⏰0:00 intro0:23 growmatik introduction6:00 summary

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Entrepreneurship

Starting a Business in Our Region [Video]

Thinking of starting a business around Ipswich QLD, Lockyer Valley, Somerset or Scenic Rim regions?This free online workshop is brought to you by Y(E)P as part of the Entrepreneurship Facilitator program.You can check out more from the Y(E)P team at:https://www.yep.business/about-yep-ipswichIf you’ve enjoyed this video give it a thumbs up 👍 and while you’re here make sure to hit the subscribe button and the bell 🔔 to be notified when new content is loaded so you can stay on top of your tech game.Copy & paste the below on each video——————-COOL STUFF YOU NEED TO KNOW!!!——————-🎬 Top 10 Tech Tips (Free monthly webinar): https://www.thedigitalguide.com.au/top-10-tips/📖 Buy the book: https://www.thedigitalguide.com.au/the-end-of-technophobia/📑 Read the blog: https://www.thedigitalguide.com.au/blog/✅ To stay on top of your small business digital game make sure to subscribe: https://www.youtube.com/channel/UCQV8mSbOdC3cedXyzZuJJ5Q——————————–ALL THE SOCIALS——————————–✰ Facebook: https://facebook.com/TracyTheDigitalGuide✰ LinkedIn: https://www.linkedin.com/company/the-digital-guide✰ Instagram: https://instagram.com/thedigitalguide/ #digitalguide #smallbusinesstechtips #techtips #smallbusiness #smallbusinesstips

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Entrepreneurship

How To Master The TikTok Algorithm For Your Business [Video]

Download HubSpot’s Official Marketer’s Guide to TikTok for Business [FREE RESOURCE] https://clickhubspot.com/b22How does the TikTok algorithm truly work? TikTok has grown to become the first non-Facebook app to reach 3 billion global downloads. Not only does this platform boast the lion’s share of social media users, but the highly individualized algorithm has led to users spending an average of almost an hour and a half every day on TikTok. Let us know your thoughts on TikTok in the comments below!🛠 Resources:• How Does the TikTok Algorithm Work In 2022? https://clickhubspot.com/7tv📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot