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Entrepreneurship

SEO Strategy Fail – Why Relying on 3 to 10 Keywords Won’t Cut It | Net Branding Limited [Video]

https://netbranding.co.nz/seo-strategy-fail/Having a strong online presence is not only a goal in the fast-paced and fiercely competitive world of digital marketing; it is a must for companies to succeed.The cornerstone of this strategy, Search Engine Optimisation (SEO), determines how well a website ranks in search engine results.Ranking for a small set of keywords, on the other hand, has proven to be a fruitless SEO tactic.As an SEO strategist, I frequently observe clients pursuing an SEO strategy that is purely focused on ranking for a small subset of keywords, typically 3 to 10 target keywords.Despite the fact that this might sound logical, concentrating all of your efforts on such a tiny number of keywords is a poor SEO strategy that won’t generate substantial organic traffic.Read more here: https://netbranding.co.nz/seo-strategy-fail/Please share this video with friends and family: https://www.youtube.com/watch?v=2QFmwnJhv5Qplease subscribe to our channel for more: https://www.youtube.com/@UCLeDxUuVGqaB7bRh5_0ohAA

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Entrepreneurship

How to Build a Strong Personal Brand in Business [Video]

The majority of the people with big brands that make a killing make it because they’re a celebrity and they’re getting paid for movies or sports or music, as well as sponsorships, like going into TV commercials. It’s usually not from business.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Quick Sprout: https://www.quicksprout.com/Ubersuggest: https://neilpatel.com/ubersuggest/Crazy Egg: https://www.crazyegg.com/Accelerate Your Business Success: Key Strategies for Entrepreneurs: https://youtu.be/tJekpDfTp00Essential Business Tips to Accelerate Your Companies Growth: https://youtu.be/jI34N2EUHCIProven Tips for Captivating Audiences and Boosting Business Growth: https://youtu.be/D74zHhxQ1RERevolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg____________________________________________We changed the name to NP Digital, still my initials, NP, for Neil Patel. It also makes the name shorter. But yeah, no, I’m less and less the face. Also, the bigger contracts, let’s say if Ford is paying you, they don’t care about Neil Patel. They care about, “Who specifically is working on my contract, they’re part of the sales pitch, and what is their experience in my industry, and what results are they going to produce?” When you go over the big contracts, they actually care really heavily about the personnel of their accounts.Remember, 77% of our business is from referrals and RFP and employees. So it’s like I’m not even getting most of them the door. It does help. It builds trust. It helps more so when we are starting off. At our size, it doesn’t help as much. When you’re starting off a business, it helps a lot. When you’re already established, it doesn’t help as much as one may think.If he couldn’t actually do a great job operating and executing, there wouldn’t be the businesses of this scale. There’s a lot of personal brands out there, and people that are much more popular than him on Instagram and Facebook, but they don’t have the skillset on picking a big enough tam for a business, or figuring out how to build a operational team, or a executive team that can go and execute on it really fast, or helping him out with strategy. Majority of the people I know who have big brands don’t make a killing. The majority of the people with big brands that make a killing make it because they’re a celebrity and they’re getting paid for movies or sports or music, as well as sponsorships, like going into TV commercials. It’s usually not from business. Hiring people who have already done it just gets you bigger much faster, but it costs a lot of money.Usually, can’t hire the best, because those people, here’s the other caveat, they also don’t want to be a part of joining a startup and starting from day zero. They’re used to working in their corporate life, and they’re used to managing a lot of people, and that’s what they’re good at, and they’re usually not good at building something from zero to 10, 20, 30 million. They’re usually good at scaling something from 50 to a hundred, or a hundred to 500, or 500 to a billion. So you got to hire the best people you can for the time. You know, you going to $5 million in the first year, obviously, would you agree, that that was because of all of the personal brand stuff that you had done prior to that that led to that? It wasn’t just like one day you woke up and you started a $5 million dollar agency. And 99% of the revenue came from a personal brand. We could have even had more. We couldn’t hire people fast enough. Second year, we were able to scale a little bit more on employee count. That’s why you saw even more of a growth on the second year. Third year, we had crazy growth as well. Fourth year, we had crazy growth. Even fifth year, we had crazy growth. You’re talking about like 10-plus years of trying to build a personal brand and then cashing in on it. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#AI #PersonalBrand #business

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Entrepreneurship

Neil Patel’s Double-Your-Traffic Master Class [Video]

Right now, there are over a billion blogs on the internet – roughly one for every seven people.That means competition is steep, and if you want to keep your page alive and thriving, you can’t afford to be like every other site out there.But if you’re like most entrepreneurs or business people, you don’t have a ton of time to devote to writing blog posts or monitoring long-term traffic campaigns.(Especially not with Google algorithms and SEO trends that change every few weeks.)And that’s why I’m launching my Master Class.I have three brand-new tactics that can push your site to the top of the rankings in less than a week.Each Tactic Will Take You a Max of 30 Minutes – If Not Less.First, I’ll show you a simple drag-and-drop technique that got me to number one on Google in just four days. Once you put it to work, it could get you an extra 20,000 visitors a month.Second, I’ll show you how to take an enterprise-level strategy and add it to your site. Major Fortune 1000 companies are already using it to get millions of free visitors every month, and I know it can have the same massive impact for you.Third, I’ll show you my absolute favorite site hack. It can literally increase your traffic by 50% just by adding seven characters into your site’s metadata.If You Do These Three Tactics Right, I’m Guaranteeing You Can Double Your Traffic within 5 Days.I’m here to show you what these tactics are. And I’m going to walk you through them step by step during the Double-Your-Traffic event.

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Entrepreneurship

The Most Powerful Content Creation Strategy You’re Not Using [Video]

The most powerful content creation strategy you’re not using. In 1996, bill Gates wrote an essay called Content is King, and he said content is where I expect much of the real money will be made on the internet. Nearly three decades later and he could not have been more spot on. If you’re not writing, posting, promoting, or sharing valuable content, you’re actively putting your business at a disadvantage compared to your competition. But here’s the thing. While many businesses acknowledge that content creation is important, it is also one of the areas they struggle with the most. A massive 45% of marketing professionals say they struggle to create content that resonates with their audience. What should you do to take your content to the next level and resonate with your audience? RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________What you need to do is you need to embrace the hedgehog. Let me explain. The hedgehog marketing concept is based on an old parable about a hedgehog and a fox. The fox knows a ton and is always trying to find new ways to help with the hedgehog. But the hedgehog stays focused on one thing. Putting it in marketing terms, focus on what you know. Does your website get a million visitors every month? Probably not. So don’t focus on trying to make that happen. You are much better off focusing on meaningfully reaching a hundred people than you are trying to get through to a thousand barely. So what does this look like? Here’s how you can implant the hedgehog strategy. Step one, create a detailed buyer persona. You’re probably wondering why. Well, using marketing personas makes websites two to five times more effective and makes it easier to target the right users that they’re looking for. And when you think about marketing personas, if you just Google marketing personas templates, you’ll find a lot of templates out there that you can use just to create this, and they’re free, and you’ll see ’em all within Google Images. Step two, segment your audience. If someone purchased from you once, you could get ’em as a repeat customer. So the emails you would send to them are different than the people that come to your website the first time, opt into the email list, have never heard from you before, and have never bought anything. The same goes for people who have partly completed their checkout but haven’t fully completed it. You can send them different email campaigns than people who have completed a checkout or have not even started. Step three, focus on becoming a thought leader. When done correctly, thought leadership is a powerful tool in your arsenal. Focus on what you know and make it great. In essence, follow EAT. Google talks about EAT, it stands for expertise, authority, and trust. They want to rank websites higher that are from people who are authorities within that subject. They don’t want you to create a website that discusses everything, like Wikipedia or New York Times, because they already have enough websites like that. Step four, make your content more valuable and shareable. Delivering exceptional content to a hungry audience only helps them with their needs and encourages them to share it with others. 95.9% of bloggers promote their blogs on social and 69% of bloggers say that they use social share buttons. I use social share buttons, promote my blog posts on social media, literally the majority of the channels, and send out email blasts every time I post and push notifications. Step five, find your engine. What part of your product offering is most attractive to your audience? Stop focusing on supplementary products. This doesn’t mean to put all your eggs in one basket, but it does mean that you need to pay more attention to what’s actually driving the revenue for your brand, otherwise known as your revenue engine. Find your most profitable, well-developed, and researched product or service or idea and build on that. Sure, you can have upsells and down sales with other ancillary products and services, but you need to focus on what you’re the best at. That’s how you stand out. If you need help with your marketing, check out my ad agency, NP Digital. If you have questions, leave a comment below. I’m here to help. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/Ad0n7fbVGhA#contentmarketing #contentcreator #contentwriting

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Entrepreneurship

How Al is Changing Marketing and SEO (And How to Use it In Your Business) [Video]

Wouldn’t it be cool if AI did your marketing for you? Well, now it can. Today, I’m going to break down how AI is changing marketing and SEO. Look, technology has made marketing easy. Today, I want to share some of those tools that can make your life easier, and also talk about the future of AI in marketing.RESOURCES & LINKS: ____________________________________________Morphio.ai: https://morphio.ai/Marketbrew: https://www.marketbrew.com/Jarvis.ai: https://www.jarvis.ai/Clearscope: https://www.clearscope.io/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________So let’s go over some of the tools first. Tool number one, Morphio.ai. It’s a monitor and analysis tool that uses AI. It’ll tell you when something is wrong with your paid ad budgets. This is super important because look, as an SMB or even an enterprise company, you all have budget. You don’t want something to go over. So let’s say you’re spending all this money on advertising, and you’re having people help you out. If you’re testing out a thousand different places or a hundred, I know I’m going to the extreme, if ones aren’t working out, you don’t want to keep spending money. Even if your whole campaign is profitable, but there’s certain parts of the campaign that aren’t profitable. But the ones that are profitable are picking them up. You want to stop the underperforming ones so you can spend more money on the placements that are performing. That way, you’d make even more profit. So check out that tool. Tool number two, marketbrew. It’s an automated SEO AI tool, and here’s what I mean by this: It’s a search engine that can calibrate itself to be like any search engine that you want it to be. So it’s definitely worth checking out cause it’ll help you avoid some of the mistakes. Now grant it, it’s not going to be identical to Google’s algorithm cause they make roughly eight plus changes a day. But, it’ll give you a a good idea of what’s going to work and what’s not going to work. Tool number three, Jarvis.ai. Content creation tools, especially ones that are using AI, are not perfect. But, they do save you a lot of time. What if, tools helps with your titles, your outlines, and even paragraphs, and you just have to go in and put some keywords. It’ll help set up all this content for you, and then you just had to go in and make it better. That’s what Jarvis.ai does. It’ll give you a head start, and it can save you, sometimes, half the time when it comes to creating content which is huge. Especially if you hate writing content. Tool number four, clearscope. This will help you get more traffic from your writing. And that’s cause clearscope helps you produce content that’s highly relevant to what people are searching for. It helps you determine, what topics you should focus on, as well as the writing aspect of your content creation. Such as headings, keywords that you should use within your content to also get the most traffic. Cause remember, if you use tools like Ubersuggest to do your keyword research which you should, it’s not just about those head terms.That’s when Ubersuggest we have those keyword ideas cause there’s all these other longed out keywords that you need to use as well. Now that we covered some tools that you should try, here’s where marketing and AI is going in the future. With SEO, people like me at Ubersuggest, we have teams of people working on AI machine learning where you can put java script on your website, and it just does all your SEO for you. So you don’t have to end up changing any aspect of your on page code and the tool will do it for you. We’re even trying to use machine learning and we’re running experiments on our end to figure out if we can even matching build links to do the outreach for you, all automated as if it was humans, and actually get you linked without having a human do it. And with marketing, you’re going to see AI integrated into all forms of marketing. Now it doesn’t mean that all the AI is going to replace humans cause humans can do a lot of creative thinking and is yet to be seen if AI can do the same type of creative skills. Especially when it comes to marketing campaigns. But, it can make it worth more efficient and you don’t need as many people to get the same job done. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/aB16TtWHv9Q#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

A Realistic Approach to SEO For Busy Solo Entrepreneurs [Video]

SEO’s tough and usually requires a big team. Wouldn’t it be great if there was a way to do SEO, when you’re a solo entrepreneur? Look, there is. Today I’m going to break down a realistic approach to SEO for busy solo entrepreneurs.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If you don’t have a big team or any team for that matter of fact, I want you to focus just on two things. Number one, optimizing existing content and number two, creating new content. So let’s go over optimizing existing content first. First, use the Google search console. Google search console will show you, Hey, what content is getting impressions and which content is getting clicks and also shows your click-through rate. And I want you to improve your click-through rate and the way you end up doing that is look at the keywords that are sitting on page two. Are those keywords in your title tag? Are they within your meta description? Is your title tag and meta-description, you know, very relevant from an appealing perspective. Think of copywriting. The next thing I like doing is putting in the keywords that you’re seeing in Google search console within to those pages as well. So now that you just put them in your title tag and meta description, also put them within the content. Second use Ubersuggest. Ubersuggest has a rank tracking feature that you can get started for free and you can see which ones of your keywords are getting more traction and less traction over time. It’ll tell you which keywords are getting more traction on mobile or even desktop device, or even in certain regions. Another feature I want you to use in Ubersuggest is a content ideas report. This shows you all the other people that have content around similar keywords, like your competitors, and really make sure you there are social shares and the backlinks and the headlines that they’re using. Third, use Google analytics. I want you to improve your dwell time. I want you to identify the content pieces that are underperforming and consolidate them with the pages that are doing well on the same topic. Now let’s go over creating new content. First, let’s find keyword opportunities that you can rank for. Go to Ubersuggest, use a keyword ideas report, you can find in the left-hand navigation, and type in keywords related to your space.Then I want you to go to the competitive analysis report in Ubersuggest. This is where you can put it in a competitor URL. It’ll show you their top pages by traffic show you the social shares for those pages and it’ll even show you all the keywords that the competitor’s page ranks for. And then you can go over to their site and look at that page and be like, whoa, this is the content that they have. I can create something way better than this.Second, let’s analyze your competitors for new keywords you want to target. You’ll see a report within Ubersuggest in the competitive analysis that just shows you all the keywords your competitors rank for.The next feature in Ubersuggest you should check out is the SERP analysis within the keyword ideas report. And this will give you an idea of, Hey, this is how I create content that covers the whole topic. Now that we’re going away from Ubersuggest what I want you to also focus on is writing content that is at least 50% better than everyone else who’s ranking for that keyword. Now last but not least, I want to wrap up this video by covering a few other things that you should know. On-page SEO will produce better outcomes if you’re managing an older website. In the early days, you could pretty much solve your on-page SEO by just decreasing your load time. And as you create new content, you want to work on your title tags, meta-description tags, heading tags, which just helps you rank. You want to have a site map. And make sure that your robots are at TXT or your meta-tags, you’re not blocking any of the major crawlers or any pages that you shouldn’t be blocking. And when it comes to creating content, you should be spending two to eight hours per week, depending on how competitive your niche is and how amazing your content needs to be in order to outperform your competition.If your site’s really big, you could actually spend a lot of time on on-page SEO and it could be a daily thing. You may have people full-time focused on it. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/2Kp4arQ2sM8#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

NOT Every Keyword is Worth Pursuing in SEO (Here’s Why) [Video]

Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon. You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for. Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For. If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for. Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score. Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing. Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order. The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting. You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/oWtCsU3tb24#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

10 EASY SEO IDEAS That Will BLOW UP Your Traffic in 2021 [Video]

SEO doesn’t have to be hard. There are simple ways to grow your traffic. Today, I’m going to break down 10 easy SEO ideas that’ll blow up your traffic in 2021. RESOURCES & LINKS: ____________________________________________3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think): https://youtu.be/Dv-44E0lPogThe Biggest Impact on SEO: https://youtu.be/DKPT6vaWcWkUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Number one, combine pages around the same topics. Here’s what people don’t know. If you have two pages that are on link building and they cover pretty much the same exact thing, Google won’t know which page to rank. Sometimes if you’re lucky, you can get both of them to rank, but in many cases, they’ll go back and forth, it confuses Google. So what you’re better off doing is combining the pages, combine the content, having one more detailed page, and then you should get higher rankings.If you don’t know which page has more authority, you can just put in your URL into Ubersuggest and then in the backlinks report, it’ll show you which one has more links and more authority. Number two, delete underperforming pages. It’s better to have a handful of pages that drives a ton of traffic than having a site with a million pages that drive very little to no traffic. Number three, search for the keywords that you’re trying to rank for or already rank for on Google. Look at the Google ads. If you look at the Google ads, that’ll give you ideas for your title tags. See people used to believe that if you want to rank at the top, it’s all about keywords in your title tag and your meta description.Number four, create infographics from articles that have high social share counts. So you can use Ubersuggest. It has a content ideas report. Anytime you put a keyword into Ubersuggest, it tells you, “Hey, here’s all the traffic for this keyword,” but in the left-hand navigation, there’s this content ideas report. If you click on that, it’ll tell you all the blog posts around the web that are popular, based on social shares, search traffic, backlinks. Number five, create video content on your top performing content pieces. Look, yes, Google is the most popular search engine, but what most people don’t know YouTube is the second most popular search engine. So take your best performing articles and create videos like I’m doing here and pop them up on YouTube. Number six, send link juice to pages that are sitting on page two or three of the SERPs. So on Ubersuggest, you can track your rankings and it’ll show you, for your website, what keywords you’re ranking for, what page you are and what position. Look at all the ones that are on page two and page three, positions 11 through 20 or 11 through 30, and what I want you to do is see if you can link to those pages from other relevant pages within your site. That’s called internal linking. Number seven, create “Best” related articles. Here’s what I mean by “Best” related articles. Anytime you do a search for like toaster ovens or tools, or SEO tools or credit cards, you always see like the best 10 credit cards. the best 10 toaster ovens, the best 10 toaster tools, the best 47 SEO tools, and the list goes on and on.Number eight, implement AMP pages. So AMP is a form of accelerated mobile pages and what it does is it just makes your content load faster for mobile devices. I’ve implemented AMP on my site and what I’ve found is in the United States, in certain regions, it doesn’t really do much for my traffic, but in regions like Brazil, where I have my content translated, I found that adding AMP helped me get more traffic. Number nine, use structured markup. This will help increase your chances of getting SERP snippets. You know whenever you search for something and then you see a little blurb at the top and Google’s just pulling from it, that’s an example of SERP snippets. Number 10, leverage backlink opportunities on Ubersuggest. Because if someone’s willing to link to three, four of your competitors, the chances are, if you hit them up, they’ll be willing to link to you as well, versus trying to hit up all these sites that don’t link to any of your competitors, and when you hit those people up, they’re going to be like, “Hey, why do I want to link to you? Again, if someone links to three or four of your competitors, the chances are they’ll link to you and this Ubersuggest backlinks opportunity report shows you all the opportunities for you to easily get links. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/9r2pdM5pVJc#SEOideas #SEO #NeilPatel

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Entrepreneurship

The Easiest Way to Get More SEO Traffic [Video]

What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I’m going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I’m logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I’m getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don’t really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don’t just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I’ve gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. “How to Track and Improve Your Rankings.” Again, doesn’t have the volume that, let’s say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don’t just publish my content on YouTube. I’m also publishing it on my own website, and it’s driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I’ve been testing on YouTube, or shorts as they would call it on YouTube. Instagram’s more reels. And I just produce tons of video content each and every single week. And I don’t really do much to optimize it, right? I’m using all the code. I’m just making sure how’s my site, how’s all the schema markup, stuff like that. Lets Google know what type of content I’m using. But the point I’m trying to make is just go and create video content and publish it on your blog. It’s not that competitive. You can rank for a lot of stuff because what Google’s doing is they’re including it in the results, so not only do you have a chance of ranking for text, but, hey, there’s not as many people creating videos, so it’s not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you’re just like, “All right, I’m in the digital marketing space.” So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you’ll see the search volume. Don’t worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of ’em. So I would add agency, company, digital marketing company, let’s see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let’s go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it’s not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don’t forget the related to your business part because if you do that, then you’ll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing

Categories
Entrepreneurship

How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content) [Video]

You look at all these SEO tools out there, whether it’s Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you’ll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I’m going to break down how you can increase your traffic through sleeper content.RESOURCES & LINKS: ____________________________________________Ubersuggest (Free SEO tool): https://ubersuggest.com/How to Do SEO For A Tiny Site With No Backlinks (video): https://youtu.be/Y772PSqmudoMy Favorite SEO Hack to Increase Website Traffic (video): https://youtu.be/WTWZQ_4_zNk____________________________________________As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it’s marketing tools or even just something like marketing, you’ll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can’t rank for these keywords if you don’t have a ton of backlinks? No, that’s not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content. So let’s head over to the neilpatel.com website. As you can see here, here’s my homepage. Scroll down, a little bit about me. And then now let’s go to the blog where you can find all my content. Now I’m going to show you my content. I want you to see what’s off, okay.Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren’t? Well, I’m going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I’ll cross-link to them more. I even do email blasts, push notification blasts. I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you’re sharing five pieces of content a day. So let me tell you a little secret on what I do. I create a ton of sleeper content. I’ll cross-link. I’ll promote it more. I’ll try to build links by manually outreaching to sites. I’ll push it on social media. I may even do the email blast. But what I’m doing is I’m creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you’re publishing it, you’re not really telling too many people about it, you’re not marketing it, it doesn’t all rank. A lot of these pages that I’m writing content on aren’t ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I’m doing is just publishing content. The moment it gets to page two, I’ll start doing more marketing to try to get it to page one. And really what I’m looking at is not if it hits page two. I’m looking to see if it hits the top of page two or bottom of page one. I’ve been doing this strategy for years. It works really well. And you probably haven’t seen a lot of this content because I don’t push it out in email blasts or social media mentions, but it works really well, and that’s how I’ve grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/kUih7iP-YZY #SEO #ContentMarketing #DigitalMarketing