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Entrepreneurship

The Most Powerful Content Creation Strategy You’re Not Using [Video]

The most powerful content creation strategy you’re not using. In 1996, bill Gates wrote an essay called Content is King, and he said content is where I expect much of the real money will be made on the internet. Nearly three decades later and he could not have been more spot on. If you’re not writing, posting, promoting, or sharing valuable content, you’re actively putting your business at a disadvantage compared to your competition. But here’s the thing. While many businesses acknowledge that content creation is important, it is also one of the areas they struggle with the most. A massive 45% of marketing professionals say they struggle to create content that resonates with their audience. What should you do to take your content to the next level and resonate with your audience? RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________What you need to do is you need to embrace the hedgehog. Let me explain. The hedgehog marketing concept is based on an old parable about a hedgehog and a fox. The fox knows a ton and is always trying to find new ways to help with the hedgehog. But the hedgehog stays focused on one thing. Putting it in marketing terms, focus on what you know. Does your website get a million visitors every month? Probably not. So don’t focus on trying to make that happen. You are much better off focusing on meaningfully reaching a hundred people than you are trying to get through to a thousand barely. So what does this look like? Here’s how you can implant the hedgehog strategy. Step one, create a detailed buyer persona. You’re probably wondering why. Well, using marketing personas makes websites two to five times more effective and makes it easier to target the right users that they’re looking for. And when you think about marketing personas, if you just Google marketing personas templates, you’ll find a lot of templates out there that you can use just to create this, and they’re free, and you’ll see ’em all within Google Images. Step two, segment your audience. If someone purchased from you once, you could get ’em as a repeat customer. So the emails you would send to them are different than the people that come to your website the first time, opt into the email list, have never heard from you before, and have never bought anything. The same goes for people who have partly completed their checkout but haven’t fully completed it. You can send them different email campaigns than people who have completed a checkout or have not even started. Step three, focus on becoming a thought leader. When done correctly, thought leadership is a powerful tool in your arsenal. Focus on what you know and make it great. In essence, follow EAT. Google talks about EAT, it stands for expertise, authority, and trust. They want to rank websites higher that are from people who are authorities within that subject. They don’t want you to create a website that discusses everything, like Wikipedia or New York Times, because they already have enough websites like that. Step four, make your content more valuable and shareable. Delivering exceptional content to a hungry audience only helps them with their needs and encourages them to share it with others. 95.9% of bloggers promote their blogs on social and 69% of bloggers say that they use social share buttons. I use social share buttons, promote my blog posts on social media, literally the majority of the channels, and send out email blasts every time I post and push notifications. Step five, find your engine. What part of your product offering is most attractive to your audience? Stop focusing on supplementary products. This doesn’t mean to put all your eggs in one basket, but it does mean that you need to pay more attention to what’s actually driving the revenue for your brand, otherwise known as your revenue engine. Find your most profitable, well-developed, and researched product or service or idea and build on that. Sure, you can have upsells and down sales with other ancillary products and services, but you need to focus on what you’re the best at. That’s how you stand out. If you need help with your marketing, check out my ad agency, NP Digital. If you have questions, leave a comment below. I’m here to help. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/Ad0n7fbVGhA#contentmarketing #contentcreator #contentwriting

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Entrepreneurship

5 Underrated SEO Lessons [Video]

Five underrated SEO lessons. I’ve been doing SEO for a very long time. I started when I was 15, I’m 37, that’s 22 years to be exact. And I know there are a lot of stats and data out there about SEO and what works and what doesn’t, but in today’s video, I’m not going to bore you with all that. Instead, I want to share my personal experiences, and I want to tell you what I’ve learned over the years and what you can take from it to do better. Most of these lessons aren’t common and you probably haven’t heard of them before. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Lesson number one, updating content frequently is better than building more links. I know you need links to rank. So if you have no links, go out there and build some. We found that if you build less links but you update your content more frequently, you do way better when it comes to a SEO perspective. And when I mean updating, I’m not talking about word or two or image or here and there, I’m talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you’re a established website. If you’re a new website, there won’t be much content on your website, you probably don’t have many links, focus on building more links. Lesson number two, shortcuts just aren’t worth it. See, the sites that rank at the top in the long run are the ones that provide the most value, not the ones that cheat their way up to the top. Now I’ve learned a lot from this mistake and others but I had a shortcut mentality when I was young, and if I had to go back in time, I would stop taking shortcuts and I would’ve done what’s best for users, which would’ve been what’s best for my career. Lesson three, it’s easier for brands to rank. One of the things that’s taught me is brand queries go a long way in Google’s eyes and in their algo. The more people searching for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you’ll find is, your rankings also go up. Once I learned that, I focused more on building a brand. It takes well over five years to build a brand, so you need to be patient, but it helps a lot with SEO. Lesson four, the quickest way to grow your SEO traffic is by going global. A Google employee once told me that the majority of searches on Google aren’t in English. That’s obvious, right? And it was to me at the time, I’m like, “Yeah, the majority of the world doesn’t speak English, what’s new with this.” But what she told me next wasn’t as obvious. She’s like, “Yes, Neil, they don’t speak English, the majority of searches aren’t in English, but Google doesn’t have enough webpages and all these other languages for most topics.” Once that clicked, I was like, “Oh wait, I need to transcribe my content into multiple languages.” So I started doing that and I didn’t say translating, I said transcribe. The reason why is you have to adapt it for the local languages. Now, the United States only makes up 25% or less of my traffic due to international expansion. You should go global if you want more SEO traffic. Lesson five, don’t purely rely on SEO. I used to believe that SEO was the best marketing channel. And because of that, I focused purely on SEO at the beginning. Funny enough, I still prefer SEO over other channels but I don’t think it is the best marketing channel, I don’t think any marketing channel is the best. I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive you traffic, brand awareness, leads, and even sales. So I don’t not focus on SEO, but I also don’t purely focus on SEO. I focus on all marketing channels as well as new ones that come up as long as I can make them work. And if any of them get crushed by platforms making an algorithm update, I don’t have to worry because my traffic sources are diversified. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/bR9TvplOWmc#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Learn SEO in Just 5 Minutes a Day [Video]

Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and that company’s success. It allows you to get traffic, leads and sales without paying an arm and leg. If I had to buy my traffic with ads, it would cost $5,134,294 a month. And ad costs keep going up each month, but that was the latest number when I Googled for each of my keywords just for shits and giggles. And that’s expensive. While with SEO, I don’t even spend 1% of that. If I had to spend that five plus million dollars, I wouldn’t have a profitable company. So how do you become an SEO expert without having all the time in the world? Well, here’s how you do it in just five minutes a day. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Step one, go to Ubersuggest. Put it in your URL, create account, create a project and put in some of the keywords you want to rank for. Ubersuggest will also give you keywords that you can rank for if you don’t have any keywords that you want to rank for. This doesn’t even take five minutes. And every week, Ubersuggest will send you emails on what’s wrong with your site and how to fix it. And it’ll give you simple tasks, two or three, and that’ll improve your rankings over time and teach you SEO because you’re doing it on your own website. Step two, I want you to read NeilPatel.com, Backlinko and Search Engine Land. You don’t have to read articles every day or anything like that, but just read one or two a week that you like. It’ll keep you up-to-date with new tactics and strategies and how to keep improving your rankings. Step three, listen to Marketing School Podcast. Not every episode is on SEO. There’s an episode every single day, but at least one episode a week is usually on SEO. And the Marketing School Podcast is under five minutes. And as you listen to a few of the podcast episodes, if you just give it time and you listen to them for a few months, not every single day, but just pick some every single week, you’ll learn SEO quickly without spending more than five minutes a day. Look, it doesn’t take much more than that. Just give it some time, do this for a few months, and you’ll learn SEO quickly without spending more than five minutes a day. And if you don’t want to spend the time and you just want someone to spend more time on it and get the results faster, check out my ad agency, NP Digital, where we do this for companies. Heck we do all forms of marketing for companies. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/4JQnnxJ6zrw#SEO #SEOin5minutes #rankingoogle #NeilPatel

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Entrepreneurship

Why Your Content Gets ZERO Attention and Traffic (Even When It’s Fully SEO-Optimized) [Video]

Are you tired of writing content that doesn’t get read? Well, who wouldn’t be? But, do you want to fix it? Of course you do and I’m going to teach you how. Today, I’m going to break down why your content gets zero attention and traffic, even when it’s fully SEO-optimized. RESOURCES & LINKS: ____________________________________________Ahrefs: https://ahrefs.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________A study by Ahrefs showed that 90.63% of content gets no traffic from Google. Think about that, that’s one out of 10 pages that are getting traffic, nine out of 10 pages are getting no traffic. That’s a lot of content that’s getting no traffic, and there are a few reasons why your content is getting noticed. And there’s a few reasons why your content isn’t getting noticed. So, let’s go into each of the reasons. Reason number one, you’re targeting only head terms and keywords, because if you only target those big popular terms, you’re not going to get that much traffic. Start targeting variations of these longer tail keywords as well. Great example of this is, how to get more followers on Instagram? How to get more Instagram followers? You see there? One was, how to get more Instagram followers? And one was, how to get more followers on Instagram? So, when you do variations of these, and you build up those topic clusters or content clusters, to support your overall authority around those bigger topics and head terms, you’re going to start ranking better, and that’s how you compete with the Wikipedias of the world. Now, reason number two, optimizing for search engines instead of visitors. Look, no matter how much time you spend optimizing your on-page SEO, even making sure your content contains all the keywords that you’re targeting, the long tail ones, the head terms, the variations of them, that just won’t work if your content doesn’t help people. So, even if you put together the best content piece around the iPhone 13, and teaching people how to use it and all the features, that doesn’t really mean you’re going to get any traffic to it. People are just really looking in most cases to just buy iPhone 13. Reason number three, you’re not doing contextual internal linking. When you write content in certain area, let’s say you’re blogging about marketing, chances are there are plenty of opportunities for you to internal link to other content piece on your website. Let’s say for example that I’m writing an article about social media marketing, and you also have another page on Instagram marketing. Now, if I had to fudge in Instagram marketing into my social media marketing article and it doesn’t really fit, then I wouldn’t do it, but you already know Instagram is social media, so it should fit.Reason four, your page doesn’t have enough backlinks. Backlinks are still one of the most important ranking signals and Google takes it into account when serving users with search results. It’s just like a presidential election, the more votes the president gets, the more likelier to win. The similar way happens with the web. The more backlinks the page has, the more organic traffic it gets from Google. You should focus on creating content that has the potential to naturally attract backlinks and keep working on your link building efforts over time. Reason five, your content isn’t evergreen. Not every content piece should be evergreen, but the majority of your content should be. If you’re going to write content that is only going to be relevant for a month in your new site, that’s fine, but if it’s a huge amount of effort to create that content, then why are you’re really wasting it? Focus on long-term results.Reason six, your page takes too long to load. It goes beyond just SEO, it goes all about experience. I don’t care how many backlinks do you have or how good your SEO is, as a user, if I search and I click on your site and it takes like 10 seconds to load, do you think I’m going to be sticking around? No, unless you have like some crazy deal and you’re selling me an Apple laptop that’s brand new with no defects for a hundred dollars, I’m not going to wait 10 seconds. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/H-HT6P1VRV4#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

How Much Time Should You Spend on SEO in Order to Rank #1? [Video]

A key to SEO is setting realistic expectations. If you want to rank at the top, you should know this. Today I’m going to break down how much time you should spend on SEO in order to rank number one.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/Hello Bar: https://www.hellobar.com/OptinMonster: https://optinmonster.com/____________________________________________If you want to grow slow and steady, spend three to six hours doing research and creating content per week. Spend four hours in competitive research per month to identify new opportunities with keywords you are still not targeting, but that aren’t too competitive. I want you to spend another four hours optimizing for technical SEO per month. And you can do this through the Ubersuggest Site Audit report. And if you want to grow aggressively, right, not slow and steady, but you want to grow aggressively, I want you to spend three hours a day doing research and creating content. Spend a minimum of one hour per day, doing Link Building and Content Promotion. If you create a lot of content, you don’t ever promote it, you’re just not going to get the traffic no matter how good your content is. And then you need to spend at least three hours per week writing emails for your email subscribers and scheduling them.And you can use tools like Hello Bar for that. You can use tools like OptinMonster for them. And you want to spend a minimum of three hours creating and scheduling content for your strongest social media platforms. Right, these platforms that you’re already doing well on, and you want to focus your attention on that. You could spend all your time on all the platforms out there, but we all know there’s not enough time in the day for that. So do you want to know how I spend my time on SEO with the site that’s already established? Well, the way I spend my time is every single week I go onto Ubersuggest and I look for keyword opportunities. So on Ubersuggest I can type in my domain name, neilpatel, and there’s a report that looks at competitive domains and it shows me all the other competing domains. The keywords that I rank on that they also rank for. Then I also look for all the keywords that they rank for, that I don’t rank for. And then I start looking at those keywords and seeing if they’re related enough for me to create content around. And then I start creating content around those pages. And if you also have established website like me, the other big group of time that I spent a lot of energy on is I go onto Google search console. And I look for all the pages that are getting less traffic quarter over quarter, year over year. And if I can see trends of pages declining in traffic, I look for the keywords that are actually declining related to those pages. The next thing that I spend time on is I make sure that my site is buttoned up from on-page SEO perspective. It doesn’t matter how much content creation that you have, or how much Link Building generation that you’re doing. If Google can’t crawl your website, you’re screwed. So I just make sure that my site’s buttoned up. And if you create a project in Ubersuggest, it’ll automatically run a weekly site audit and tell you when there’s new errors that you need to fix and it shows them to you. So just fix those in priority because the ones that Ubersuggest presents first are the ones that you should fix first. Because they’ll have the biggest impact in growing your traffic. And the last thing that I spend my time on when it comes to SEO, believe it or not, is collecting tons and tons of email. I found that if I build a brand, they call it the rule of seven in marketing. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize it, buy your product, tell other people about it. So by collecting emails, putting out more lead magnets, maybe blocking off part of my blog posts and say, put in your email to read the rest, by putting off free tools that allow me to collect emails and then sending out email blast.Now, one thing that my team spends a lot of time on that I don’t, but this has helped my rankings is my team goes and updates a lot of my old content. And they just make sure it’s fresh and up-to-date, and still relevant. And by doing that, we continue to maintain and grow on our SEO traffic. And that’s how established website should continually spend their time. You can also add in a lot of other tasks, but that’s where we spend the majority of our time to maintain and grow our traffic If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/ws26duw7mAw

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Entrepreneurship

The Quickest Way to Create Popular Web Pages (And Get Tons of Traffic) [Video]

How To Build Pages That Rank #1 On Google Consistently | SEO Tips: https://youtu.be/LEUb_wTHv4IHow to Find All the Keywords That Your Competitors Rank For (But That You Don’t): https://youtu.be/vF1URMDVO7AUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So the first thing I want you to do is head on over to Ubersuggest, you need to go to ubersuggest.com or neilpatel.com/ubersuggest. Then what I want you to do is type in one of your competitor’s domains. If you don’t know a competitor, or who your competitor maybe, just think about what industry you’re in. And what do I want to do is break down, all right, how do I go out there and create really popular web pages really fast? Well, whenever you put in a competitor domain name into Ubersuggest, it tells you the roughly monthly traffic and their authority. And then I want you to click on Top Pages by Traffic. This breaks down, I got to put in Moz, not neilpatel.com. This breaks down the most popular web pages on their website. As you can see here, the beginner’s guide to SEO, what is SEO? Free tools, this is really cool. I can create a page on free tools, even if I don’t have free tools myself, what I could do I can link to other people’s tools in my space, maybe add affiliate links. Like, as you can see here, this isn’t really a big competing, or this isn’t really like a text-based heavy webpage. It’s just a page on free tools. And when I click here under View All, it’ll show me all the keywords they use to get that traffic. I can export it as well. So, I can just have that list. And now I know, all right, I should go and create an article on free SEO tools. And if I do that, I can actually point them to Ubersuggest, because there’s a free version of it. Like, you know, you don’t have to pay for it and then go from there. And I probably can generate more traffic. So, I can create articles based on, or web pages, based on what’s working for them. They have a free keyword tool. They have a guide to online ad types. I think that would be really useful and it probably doesn’t need to be as text rich, maybe there’s is, but I can create an article or infographic that just talk about the ad types, it’s a lot more images than texts, And I can tell people in there, hey, if you need help with your ad types, check out my ad agency, NP Digital. Now what’s cool about this report, and Uber sets the Top Pages by Traffic, anytime you put it in a quote unquote competitor domain name. You can see all the keywords that page ranks for. So, not only do you want to view the page, like I clicked to go view the page, I’m also here at the WordStream one. I can see all the keywords that they’re including to get that traffic from Google. And that gives me ideas on what keywords I need to include within my content. And you can just keep doing that and go next, next, next. And you can see all the keywords that they’re leveraging, which will help you not just create blog posts, but also web pages. So that way, you know what to focus on because you can see here, not all the popular pages on a site are blog posts, like this, one’s a blog, this one’s a blog, this one’s a blog and it keeps going. And if your business is not based in the United States, don’t worry. You can click on India for a competitor or Great Britain, and you could see who their most popular page is within that region and go through that formula all over again and replicate it. This strategy is super, super effective. I give this to my teams and that way, when we look at our competitors and we’re analyzing them, we focus on creating webpages that are superpopular on our competition versus just creating whatever we want. So then that way we are creating pages that generate traffic first and fast, because we already know that they work super well. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/fOGF1Sq499g#SEO #NeilPatel #DigitalMarketing