Categories
Entrepreneurship

A Minimalist’s Approach to SEO: The Only 3 Things You Should do Every Week To Get Traffic [Video]

There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If you’re overwhelmed and don’t have lots of time to invest, it’s important to know where to focus your efforts. Sure, it would be great to do everything, but that’s not always realistic. And instead of doing everything that you read online about SEO, let’s see the activities that will produce the most impact on your business. So number one, optimizing existing content. Now optimizing existing content is all about finding new keywords, sitting on page two and three and optimizing for them. What you also want to end up doing is going to Google Search Console, and then looking to see which pages are getting the most impressions, but the least amount of clicks. And within there, you want to click on those pages and look to see which keywords are getting a lot of impressions that are on page two or bottom of page one that you may not be talking about too much within your content. And then what you want to do is update the content to include those keywords. You may also want to include those keywords within your title tag and your meta description. The next thing when it comes to updating content is deleting your underperforming content. See, just because you write content and you generate a lot of links to it, it doesn’t mean that it’s a good piece of content. It doesn’t mean that it’s going to rank. It doesn’t mean that it’s going to get social shares. Just some content, even though people link to it, they just don’t care to read about it. And that’s the harsh reality of content marketing.The next thing when it comes to updating content is consolidating content. When we’re also talking about updating content, I also want to discuss refreshing content that brings traffic to your website. There’s a lot of content that is already doing well and is generating traffic on your site. But what you’ll find is when you log to Google Search Console, some of these articles will drop in traffic over time, or they’ll continually rise. Also, if your article’s continually doing well, what are the cures that are driving you this increase in traffic? What could you do to even make it more related to those cures and better so that way you can get even more traffic? Now, the next tactic that I want you to focus on is doing competitive analysis to guide your content efforts. Here’s what I mean by this, right? So we already discussed updating content. Now, when we’re talking about competitive analysis.So what I want you to do is head over to Ubersuggest, and I want you to type in your domain. Now, when you type in your domain, you’ll get a report of your top pages, your traffic, the keywords you’re ranking for, but you’ll also see in the left hand navigation, an option to look at competing domains. So you want to end up looking at all the other sites that are similar to you. And what this Ubersuggest report does is it shows you all the similar keywords that you rank for, that other people also rank for. And it also shows you the keyword gaps.This report breaks down their most popular pages from top to bottom. It shows you who’s linking to them and it shows you those keywords that each of those top pages are ranking for. This will also give you new content ideas in case you don’t cover any of the topics that they’re generating a lot of traffic for that you’re not generating any traffic for. And this will give you ideas of what type of content to create. Now let’s talk about creating new content. Content clusters around keywords that your website has the potential to rank for. That’s what I mean. So if you go back to Ubersuggest, you type in a keyword, let’s say I go after SEO. In Ubersuggest in the keyword ideas report, there’s actually an option where you can actually put in your domain name and it’ll adjust the keywords that you have the ability to rank for. So once you put in your domain name, Ubersuggest will then filter the results. So you want keywords you can rank for that are going to be much easier and those are the ones that you should start creating content around and create content clusters. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/MN-g7XXUskc#SEO #NeilPatel #DigitalMarketing

Categories
Influencers

What is SEO | How SEO increase subscribers| Search engine [Video]

How SEO increase subscribeHow SEO increase viewers and subscribe in YouTube and other websites………….Asalam o Alykum…… guys this an informative video so please must watch and learn how to work like SEO and what is SEO search engine optimization is a tag that causes lot of subscribers, viewers and increase audience. it’s how so please watch full video……^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^1 How subscribe increase subscribe by SEO2. how SEO increase subscribe3.SEO increase viewers4. what is SEO5. SEO increase website viewers6. Website increase by SEO7. Search engine optimization8. optimzation9.Search engine10.Engin________________________________________________________________________________________#SEO#increaseSubscribe#Subscribeincrease#searchengineoptimization #seoclerks #optimzation#Search#viwers #Hashtag_______________________________________________________________________________________HowhowhowhowtototototoincreaseincreaseincreaseincreaseincreasesubscribesubscribesubscribesubscribebybySEOSEOSESEOSEOSEO.

Categories
Thought Leaders

Google Webinar Replay: Website Tutorial 2022 with Bryan Caplan [Video]

In this Google Webinar, we explore web design trends 2021 and tips to make your website sell for you through the holidays and beyond.Join your dedicated Grow with Google trainer, Bryan Caplan, as he walks you through top considerations for improving your website. —–Check out resources from Grow with Google: http://www.google.com/growKeep Learning with Bryan: http://www.bryancaplan.com/goJoin Bryan’s Free Marketing Community: http://www.bryancaplan.com/joinRegister for Bryan’s Marketing Webinars: http://www.bryancaplan.com/events—–

Categories
Increase Sales

How Much Time Do You Need to Invest In SEO With a New Website That Has No Traffic [Video]

They say it takes six months to a year to start seeing SEO results. And you have to invest hundreds, if not thousands of hours to see results. But does it really have to be that way? Today, I’m going to break down how much time you really need to invest in SEO with a new website that has no traffic.Look, you don’t need to do hundreds of different things or spend hundreds, if not thousands of hours on SEO to start seeing results. I’m not telling you you’re going to rank number one for terms like “credit cards” by putting in very little time, but you can start seeing results for keywords that aren’t as competitive, or long tailed key terms. And I’m going to break down what you need to do to start, for a new website, to start seeing results. And you can do this in a handful of hours each and every single weekRESOURCES & LINKS: ____________________________________________Google Search Console: https://cloud.google.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________When you’re starting a new website, you need to be focused on creating authority in your space. This means creating lots of content, and seeing how Google will respond to different topics that you approach. Watch your rankings over time, because if you pop out content, what you’ll find is it’ll either rank well, or it won’t. And some topics do well, and some don’t. And when you start ranking higher with keywords on certain topics, write more about those topics. Don’t duplicate your content. And if you’ve been writing content keywords related to a topic that you haven’t been able to rank for, go and focus on other topics that are working. What I want you to do is go to Ubersuggest, and put it in that keyword. And when you click on the Keyword Ideas report, it’ll show you are there key terms that are more longer tail that you could potentially target, and create content around that and see what happens. And when you’re on Ubersuggest, another thing that I want you to do is, in the keyword ideas report, you have the ability to put in your domain name on the right side, and it’ll show you keywords that you could potentially rank number one, or on page one for. And this will filter the keywords, that we are focusing on the right ones from day one. By now, once you’ve implemented some of these steps, you should be getting some traffic. And now I want you to start using Google Search Console, which, funny enough, connects with Ubersuggest. And what you want to do within Google Search Console is look at the keywords that are getting a lot impressions and not enough clicks, and make sure you adapt your content to include those keywords, not just within your content, but within your title tag and your meta description. And by doing that, you’re more likely to rank for some of those keywords that are getting tons of impressions, but not enough clicks, assuming that they’re related to the content on your website and the services or products that you have to offer. A lot of people believe when you’re doing this process, you need to continually build a lot of links. And that’s not necessarily the case if you want to rank for long tail terms.Now, keyword research, another two to three hours a month, and that’ll get you all the keywords you can be targeting, and you can even create lists of these keywords within Ubersuggest. And that’s a rough breakdown of where you can get started. Now if you want a bonus tip on where you should spend some extra time, I would recommend going to Ubersuggest, putting in a URL, and looking at the site audit report. Look, if you have amazing content, but you have all these errors that prevent Google from crawling your website or indexing pages, how well do you think you’re going to rank? Not well at all, right? Because no matter how great your content is, they can’t crawl it, or understand it, or navigate through your site in an efficient way. You’re just not going to do that well. Now this tip here, in Ubersuggest when you put in your URL and you look at the site audit report, this’ll tell you all the errors and what you need to fix. And the beautiful part is, you don’t have to do this every week, but just once a month, put a new URL, and look at all the issues, and look at the issues from top to bottom. Because in Ubersuggests, it breaks down the issues that are hurting your rankings more than others that’ll have the biggest impact. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/UUZubwI6DLs#SEO #NeilPatel #DigitalMarketing

Categories
Increase Sales

Why Some SEO Gurus Have Been LYING To Your Face This Whole Time [Video]

SEO gurus are teaching you tactics that work, but in general, they’re still giving you bad advice. Today, I’m going to break down why some SEO gurus have been lying to you to your face this whole time.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________In most cases, SEO gurus give you tactical advice instead of strategical, long-term execution on what works best. In isolation, yes, each tactic can help you, but it only takes you so far. If you look at the biggest companies who dominate SEO, they don’t dominate it because they purely focus on SEO. Instead, they dominate because they’ve built a good product or service. Google wants to show you what’s best for users, right? It’s not about what’s the most backlinked sites. But if you want to build a big business, do well, there’s a few things you need to know. One, you need to focus on your product or service. Is your product or service amazing? So amazing that people want to keep using it over and over again?Number two, you need to build a brand. And Google’s looking at brand queries because the bigger the brand for terms, you know, or categories, they know that that company is less likely to create fake news so they’re more likely to rank them higher because people have an affinity towards that brand. So focus on creating amazing product, amazing service and build a good brand. And the way you focus on building a good brand is by going omnichannel, leveraging SEO, content marketing, good product, good service, paid ads, radio ads, television ads, heck, my ad agency, NP Digital, we run television ads. Not because television is amazing, it’s a great medium for me to reach more people and it allows people to know more about my brand. The third thing that I want you to do, if you want to do well in the long run is you need to keep experimenting. Just because a marketer, or a guru, including me, tells you something doesn’t mean that advice is going to hold true forever. So, you need to constantly run experiments. And even if you find something that wins, it may not win tomorrow so you got to rerun tests over time. So, if you follow those three things, you’re going to do better in the long run. Think about it, you need a holistic approach. And if you need a holistic approach with your marketing, check out my ad agency, NP Digital. If you have any questions on your marketing strategy, leave a comment below, let me know your marketing strategy. What are you trying to do with SEO, or content, or paid? What’s working, what’s not? And I gladly will give you feedback for free and tell you how to adjust things to get better results. Now, keep in mind, once you adjust things, right away, you’re not going to see results that you may be looking for. Sometimes, it takes a week, a month, three months. If it’s a CRO tweak, sure, you’ll see results right away. But, for most marketing changes, it can take months before you see results so just make sure you’re patient as well. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/MjMeQitV1lw#SEO #NeilPatel #DigitalMarketing

Categories
Increase Sales

My 4 Favorite SEO Tools (And The Ones That Are a Time Waste) [Video]

There are one to many SEO tools. It can be overwhelming. So today I’m going to break down my favorite four. Today I’m going to break down my four favorite SEO tools and the ones that are a time-waste.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/Click Flow: https://www.clickflow.com/Google: https://www.google.com/Google trends: https://trends.google.com/trends/____________________________________________Number one, of course, Ubersuggest is one of my own tools. What I really love the most in Ubersuggest there’s a few features and I’m going to break them down, is whenever you’re doing keyword research in the keyword ideas report, you can click on this button, page one, ranking potential, and you put in your URL and it’ll tell you all the keywords that you can rank page one on, based on your domain authority, your on page SEO, how long your site’s been around. So it’ll tell you what you actually have a shot to rank for right now. Right? And that’s great because SEO is a long game, but who doesn’t want to see more short-term results. The other feature that I really love in Ubersuggest is the competitor analysis. I can put in my domain name and my competitor’s domain name. And it’ll show me all the keywords that they rank for the I don’t rank for. And it’ll also show me all the keywords that you know, I’m ranking for, that they’re also ranking for. And then you want to check out what are the keywords that they’re ranking for that you’re not even targeting because that’s a keyword gap. That’s your opportunities. Another feature that I love in Ubersuggest is the back links opportunity report. And if someone’s linking to three of my competitors, you know that if they linked to three of my competitors, they don’t mind linking to other websites in my space. So if I take the time and hit them up, there’s a great chance that they’ll link back to me. The next tool I like is Click Flow. It’s used to test your title tags and your meta description. This is great because a lot of times you can boost your rankings, not by building more links, but just getting more clicks. If everyone does a Google search for a keyword like dog shoes and they click on the second result, instead of the first result, it tells Google that no one wants a first result. They prefer the second result and they’ll switch the rankings. The next tool I like, Google search console. It’s free. You can discover keywords that you need to double down on. Here’s what I mean by that. Go to Google search console, see the pages that are getting traffic. Look for the keywords that you’re ranking for the bottom of page one, on page two, page three. And see if you’re using those keywords within your content. If not, if those keywords are relevant, integrate them, it’ll boost your rankings for those terms, helps you double down and you should see results within 30 days. Of course, one of my last favorite tools is Google trends. It allows you to explore new opportunities and find a lot of great keywords and categories to go after, especially what’s trending. And what’s going on an upward trend versus a downward trend because you want to go after more keywords and terms that are on an upward trend. As for a time-waste, you know, when you look at very technical SEO auditing tools, there’s a lot of them out there. It’s only worth it if you have huge websites with thousands of images, complex internal linking structures, unless you have a critical technical SEO problem. Most of the time, you won’t need to be running lots of crazy in depth audits. You can do a lot for free within just the Ubersuggest, auto report. Now think about the ROI of your efforts. What’s working best in your SEO. Don’t spend time and money on all the tools and activities that aren’t really yielding those results. But for most of your day-to-day stuff, you’re not going to be using those features. You’re just going to be paying for stuff that you don’t use. So instead, I want you to focus on what’s driving your ROI. Go look in your Google analytics, go look at what’s driving the conversions, your goals, what content, what channels. Focus more on that than wasting your time looking at 20 tools. It’s not just about the cost. Cost isn’t the issue of the tools. The real issue with using too many tools is it’s a big time suck. If you spent your time on what’s generating your ROI, you’ll make more money. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/C03x9stIzys#SEO2022 #SEOTools #DigitalMarketing

Categories
Entrepreneurship

How Al is Changing Marketing and SEO (And How to Use it In Your Business) [Video]

Wouldn’t it be cool if AI did your marketing for you? Well, now it can. Today, I’m going to break down how AI is changing marketing and SEO. Look, technology has made marketing easy. Today, I want to share some of those tools that can make your life easier, and also talk about the future of AI in marketing.RESOURCES & LINKS: ____________________________________________Morphio.ai: https://morphio.ai/Marketbrew: https://www.marketbrew.com/Jarvis.ai: https://www.jarvis.ai/Clearscope: https://www.clearscope.io/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________So let’s go over some of the tools first. Tool number one, Morphio.ai. It’s a monitor and analysis tool that uses AI. It’ll tell you when something is wrong with your paid ad budgets. This is super important because look, as an SMB or even an enterprise company, you all have budget. You don’t want something to go over. So let’s say you’re spending all this money on advertising, and you’re having people help you out. If you’re testing out a thousand different places or a hundred, I know I’m going to the extreme, if ones aren’t working out, you don’t want to keep spending money. Even if your whole campaign is profitable, but there’s certain parts of the campaign that aren’t profitable. But the ones that are profitable are picking them up. You want to stop the underperforming ones so you can spend more money on the placements that are performing. That way, you’d make even more profit. So check out that tool. Tool number two, marketbrew. It’s an automated SEO AI tool, and here’s what I mean by this: It’s a search engine that can calibrate itself to be like any search engine that you want it to be. So it’s definitely worth checking out cause it’ll help you avoid some of the mistakes. Now grant it, it’s not going to be identical to Google’s algorithm cause they make roughly eight plus changes a day. But, it’ll give you a a good idea of what’s going to work and what’s not going to work. Tool number three, Jarvis.ai. Content creation tools, especially ones that are using AI, are not perfect. But, they do save you a lot of time. What if, tools helps with your titles, your outlines, and even paragraphs, and you just have to go in and put some keywords. It’ll help set up all this content for you, and then you just had to go in and make it better. That’s what Jarvis.ai does. It’ll give you a head start, and it can save you, sometimes, half the time when it comes to creating content which is huge. Especially if you hate writing content. Tool number four, clearscope. This will help you get more traffic from your writing. And that’s cause clearscope helps you produce content that’s highly relevant to what people are searching for. It helps you determine, what topics you should focus on, as well as the writing aspect of your content creation. Such as headings, keywords that you should use within your content to also get the most traffic. Cause remember, if you use tools like Ubersuggest to do your keyword research which you should, it’s not just about those head terms.That’s when Ubersuggest we have those keyword ideas cause there’s all these other longed out keywords that you need to use as well. Now that we covered some tools that you should try, here’s where marketing and AI is going in the future. With SEO, people like me at Ubersuggest, we have teams of people working on AI machine learning where you can put java script on your website, and it just does all your SEO for you. So you don’t have to end up changing any aspect of your on page code and the tool will do it for you. We’re even trying to use machine learning and we’re running experiments on our end to figure out if we can even matching build links to do the outreach for you, all automated as if it was humans, and actually get you linked without having a human do it. And with marketing, you’re going to see AI integrated into all forms of marketing. Now it doesn’t mean that all the AI is going to replace humans cause humans can do a lot of creative thinking and is yet to be seen if AI can do the same type of creative skills. Especially when it comes to marketing campaigns. But, it can make it worth more efficient and you don’t need as many people to get the same job done. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/aB16TtWHv9Q#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

A Realistic Approach to SEO For Busy Solo Entrepreneurs [Video]

SEO’s tough and usually requires a big team. Wouldn’t it be great if there was a way to do SEO, when you’re a solo entrepreneur? Look, there is. Today I’m going to break down a realistic approach to SEO for busy solo entrepreneurs.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If you don’t have a big team or any team for that matter of fact, I want you to focus just on two things. Number one, optimizing existing content and number two, creating new content. So let’s go over optimizing existing content first. First, use the Google search console. Google search console will show you, Hey, what content is getting impressions and which content is getting clicks and also shows your click-through rate. And I want you to improve your click-through rate and the way you end up doing that is look at the keywords that are sitting on page two. Are those keywords in your title tag? Are they within your meta description? Is your title tag and meta-description, you know, very relevant from an appealing perspective. Think of copywriting. The next thing I like doing is putting in the keywords that you’re seeing in Google search console within to those pages as well. So now that you just put them in your title tag and meta description, also put them within the content. Second use Ubersuggest. Ubersuggest has a rank tracking feature that you can get started for free and you can see which ones of your keywords are getting more traction and less traction over time. It’ll tell you which keywords are getting more traction on mobile or even desktop device, or even in certain regions. Another feature I want you to use in Ubersuggest is a content ideas report. This shows you all the other people that have content around similar keywords, like your competitors, and really make sure you there are social shares and the backlinks and the headlines that they’re using. Third, use Google analytics. I want you to improve your dwell time. I want you to identify the content pieces that are underperforming and consolidate them with the pages that are doing well on the same topic. Now let’s go over creating new content. First, let’s find keyword opportunities that you can rank for. Go to Ubersuggest, use a keyword ideas report, you can find in the left-hand navigation, and type in keywords related to your space.Then I want you to go to the competitive analysis report in Ubersuggest. This is where you can put it in a competitor URL. It’ll show you their top pages by traffic show you the social shares for those pages and it’ll even show you all the keywords that the competitor’s page ranks for. And then you can go over to their site and look at that page and be like, whoa, this is the content that they have. I can create something way better than this.Second, let’s analyze your competitors for new keywords you want to target. You’ll see a report within Ubersuggest in the competitive analysis that just shows you all the keywords your competitors rank for.The next feature in Ubersuggest you should check out is the SERP analysis within the keyword ideas report. And this will give you an idea of, Hey, this is how I create content that covers the whole topic. Now that we’re going away from Ubersuggest what I want you to also focus on is writing content that is at least 50% better than everyone else who’s ranking for that keyword. Now last but not least, I want to wrap up this video by covering a few other things that you should know. On-page SEO will produce better outcomes if you’re managing an older website. In the early days, you could pretty much solve your on-page SEO by just decreasing your load time. And as you create new content, you want to work on your title tags, meta-description tags, heading tags, which just helps you rank. You want to have a site map. And make sure that your robots are at TXT or your meta-tags, you’re not blocking any of the major crawlers or any pages that you shouldn’t be blocking. And when it comes to creating content, you should be spending two to eight hours per week, depending on how competitive your niche is and how amazing your content needs to be in order to outperform your competition.If your site’s really big, you could actually spend a lot of time on on-page SEO and it could be a daily thing. You may have people full-time focused on it. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/2Kp4arQ2sM8#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

The ONLY Features You Need to Use in SEO Tools [Video]

Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually get you more rankings. I’m going to break down four main features and reports that you need to rank higher. And here’s best of all, you can do pretty much all of this in Ubersuggest. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________You can find it in neilpatel.com/ubersuggest, or just go to ubersuggest.com. And you can do literally most of this stuff for free in Ubersuggest. That’s what’s great. So in that sense, we’ll go down the four main features you need to use and how you can do it for free. So, let’s dive right in. Number one, Rank Tracking, Look, on Google, if you don’t know what your rankings are, if they’re going up or if they’re going down, or how things are improving or declining, how are you going to improve? Those things are really important, right? Be here’s the thing with SEO, it’s a long game.And Rank Tracking shows you that, and it can track your rankings on a daily basis and a weekly basis, whatever you prefer. And you can even track your rankings on mobile devices and desktop. You can do the all in Ubersuggest for free. And what’s cool about that is that way you can see how you’re performing on different device types. And it tells you when you’re doing SEO, what’s working and what isn’t. The second thing that you need to look at with these SEO tools is Competitive Analysis. Competitive Analysis tells you what your competitors are doing and what’s working for them. Look, you don’t want to recreate the wheel. You want to do what’s working for others, and just do it better. Why start from scratch?And what’s cool is, you can see the keywords by clicking on the Keywords button and you’ll see all the keywords that that page ranked for. And that’ll tell you, hey, should I also create a page that’s very similar. Well, if I do, now I know what keywords to go after because it’s related to my business and it can also drive me sales. And another cool feature is you can also see all the backlinks that are driven to that page. All the other sites that are link into your competitor’s page. Because here’s the thing, if someone wants to link to your competitor, they’re probably willing to link to you too. So now, you got a list of links going to your competitors. So, you can create a better page than that’s more thorough, go after all their keywords, and you can also hit up all the people linking to them and ask them to link to you too. The other cool thing that I like about the Competitive Analysis report on Ubersuggest, you can see how much traffic your competitors getting. If they’re getting more traffic month over month or less traffic month over month, because Google is doing so many updates.The third report that you need to look at and feature within these SEO tools is Keyword Ideas. Now, the Keyword Ideas report in Ubersuggest gives you all these ideas that you can go after. So, you want to go after popular keywords. And what’s cool about the Ubersuggest Keyword Ideas report, you can actually filter it by some any region, such as United States or Canada, or UK, or India, or Brazil, or even South Korea. And within the Keyword Ideas report in Ubersuggest, there’s also a Content Ideas report. What that’ll show you all the content that you can write about that are related to those keywords. So, you can see what’s popular on Facebook, what’s popular on Pinterest, what’s popular from the backlinks perspective, and what’s even popular from an organic SEO perspective. The last factor, and this is number four, is Backlinks. If you don’t get people linking to you, you’re not going to do well. Backlinks are like votes. So, you want to get ideally bigger sites linking to you and more relevant sites. And you can use the Backlinks report within Ubersuggest. And what’s cool is they have a Backlink Opportunity report more specifically, where you can put in your URL and then your competitor URLs. And it’ll show you all the people that linked to your competitors, but don’t link to you. Because if someone links to not just one but two, three, four of your competitors and they don’t link to you, the chances are they don’t mind linking to other people in your space because they’re already linked to lots of your competitors. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/uWxyKa7osh4#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Advice Every Online Business Owner Should’ve Heard Before Starting SEO [Video]

SEO’s great, but before you really invest a lot into it, there’s something you should know. Today I’m going to break up advice every online business owner should hear before starting SEO. Look, SEO’s long-term. You need other traffic sources to make money before you succeed with SEO. RESOURCES & LINKS: ____________________________________________CodeCanyon: https://codecanyon.net/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Now, let’s go over what you need to generate sales now, which will make you cash so you can then take that cash and invest in SEO. It doesn’t mean that you shouldn’t start doing SEO right now because in the future, is one of the highest ROI marketing channels out there. But still you need to start doing stuff right now to generate those sales because you can’t wait six months, or a year, or two years depending on the keywords you’re going after to really get the results. First, you need to learn how to convert visitors into buyers. If you can’t convert visitors into buyers, then it doesn’t matter how much traffic you get. And if you can’t get your conversion rate high enough, the economics won’t work out, especially with paid advertising because the costs are continually rising, especially after COVID. You don’t really need a billion dollars for engineering when you’re a startup, but you do need it to scale your sales and marketing. And you need to have a conversion funnel with upsells and downsells. That’s how you get the most out of your revenue. The upsells and downsells, the key with that is speed and automation. And as long as you’re producing results, people gladly take you off those upsells and downsells. Second thing that you need to know. Search engines give older websites more authority and more placement. Now there’s no guarantee that if you’re older website, you have more authority in your website because you could be a brand new hot website that every wants a link to it talk about, but that’s usually not the case. Typically the older sites have much more authority. And no matter how much money you have, you can’t easily buy that age. You just have to be patient. And that’s the thing with SEO. It is super effective. The ROI is massive and that’s why we have one of the fastest 500 growing companies according to “E Magazine”, because SEO works for customers and our results are proven.Third don’t take short-term gains for long-term losses.So doing what’s best for your customers wins in the long run. Fourth, create a better mouse trap, as marketing is becoming too expensive. Look, I’m a marketer and I’m telling you, it’s just going to keep going up and up. So you’ve got to figure out a better mouse trap. And you can do some things that are very similar to sites like CodeCanyon that can help you put tools on your website, which can help you get traffic and you’d give away stuff for free, and you can buy some of these tools for 10, 20, 30, $40. They’re not going to be as good as what Zillow did or what I did, but it’s a start. And then over time you can invest more money to making it better. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/zthU8pc3o0Q#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

NOT Every Keyword is Worth Pursuing in SEO (Here’s Why) [Video]

Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon. You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for. Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For. If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for. Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score. Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing. Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order. The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting. You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/oWtCsU3tb24#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

10 EASY SEO IDEAS That Will BLOW UP Your Traffic in 2021 [Video]

SEO doesn’t have to be hard. There are simple ways to grow your traffic. Today, I’m going to break down 10 easy SEO ideas that’ll blow up your traffic in 2021. RESOURCES & LINKS: ____________________________________________3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think): https://youtu.be/Dv-44E0lPogThe Biggest Impact on SEO: https://youtu.be/DKPT6vaWcWkUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Number one, combine pages around the same topics. Here’s what people don’t know. If you have two pages that are on link building and they cover pretty much the same exact thing, Google won’t know which page to rank. Sometimes if you’re lucky, you can get both of them to rank, but in many cases, they’ll go back and forth, it confuses Google. So what you’re better off doing is combining the pages, combine the content, having one more detailed page, and then you should get higher rankings.If you don’t know which page has more authority, you can just put in your URL into Ubersuggest and then in the backlinks report, it’ll show you which one has more links and more authority. Number two, delete underperforming pages. It’s better to have a handful of pages that drives a ton of traffic than having a site with a million pages that drive very little to no traffic. Number three, search for the keywords that you’re trying to rank for or already rank for on Google. Look at the Google ads. If you look at the Google ads, that’ll give you ideas for your title tags. See people used to believe that if you want to rank at the top, it’s all about keywords in your title tag and your meta description.Number four, create infographics from articles that have high social share counts. So you can use Ubersuggest. It has a content ideas report. Anytime you put a keyword into Ubersuggest, it tells you, “Hey, here’s all the traffic for this keyword,” but in the left-hand navigation, there’s this content ideas report. If you click on that, it’ll tell you all the blog posts around the web that are popular, based on social shares, search traffic, backlinks. Number five, create video content on your top performing content pieces. Look, yes, Google is the most popular search engine, but what most people don’t know YouTube is the second most popular search engine. So take your best performing articles and create videos like I’m doing here and pop them up on YouTube. Number six, send link juice to pages that are sitting on page two or three of the SERPs. So on Ubersuggest, you can track your rankings and it’ll show you, for your website, what keywords you’re ranking for, what page you are and what position. Look at all the ones that are on page two and page three, positions 11 through 20 or 11 through 30, and what I want you to do is see if you can link to those pages from other relevant pages within your site. That’s called internal linking. Number seven, create “Best” related articles. Here’s what I mean by “Best” related articles. Anytime you do a search for like toaster ovens or tools, or SEO tools or credit cards, you always see like the best 10 credit cards. the best 10 toaster ovens, the best 10 toaster tools, the best 47 SEO tools, and the list goes on and on.Number eight, implement AMP pages. So AMP is a form of accelerated mobile pages and what it does is it just makes your content load faster for mobile devices. I’ve implemented AMP on my site and what I’ve found is in the United States, in certain regions, it doesn’t really do much for my traffic, but in regions like Brazil, where I have my content translated, I found that adding AMP helped me get more traffic. Number nine, use structured markup. This will help increase your chances of getting SERP snippets. You know whenever you search for something and then you see a little blurb at the top and Google’s just pulling from it, that’s an example of SERP snippets. Number 10, leverage backlink opportunities on Ubersuggest. Because if someone’s willing to link to three, four of your competitors, the chances are, if you hit them up, they’ll be willing to link to you as well, versus trying to hit up all these sites that don’t link to any of your competitors, and when you hit those people up, they’re going to be like, “Hey, why do I want to link to you? Again, if someone links to three or four of your competitors, the chances are they’ll link to you and this Ubersuggest backlinks opportunity report shows you all the opportunities for you to easily get links. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/9r2pdM5pVJc#SEOideas #SEO #NeilPatel