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Entrepreneurship

5 Quick Ways to Improve Your SEO Rankings [Video]

SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we’re keeping clients for five plus year, that’s a long time. Eventually, we’ll probably start keeping enterprise clients for over seven years, but keep in mind, we’re a newer agency. So even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let’s break down five tactics to get you quicker results. RESOURCES & LINKS: ____________________________________________Google Search Console: https://search.google.com/search-console/aboutCodeCanyon: https://codecanyon.net/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Way number one, find almost ranking phrases. The more keyword that you rank on page one for, the better off you are, because no one really goes to page two. Majority of the traffic’s on page one, and ideally at the top of page one. Did you know that you can find all the terms that you’re raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log to Google Search Console, click on search results, then click on average position, and then scroll down and click on pages.But when you add those terms within those areas that I just mentioned, your title tags, your content, your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they’re going directly to the new URL. Way number two, add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here’s a cool thing, you can do this same exact thing to your website. You don’t have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website. You of course won’t generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you’re getting results from using tools let’s say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools. Way number three, add internal links. You publish new content all the time, right? Well if you don’t, you should start doing so, but if your new content doesn’t have backlinks, it won’t rank well. Now links take a while to get, but that doesn’t mean you still can’t get results. One quick hack is to go into your older articles and modify it. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, faster. As a general rule of thumb, only modify old articles that are related to the new one. You don’t want to add internal links unless it makes sense.Way number four, optimize your meta tags for higher ranking. You don’t have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs.Way number five, content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is though the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won’t fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece in half the time. So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you’ll have article in seconds. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/rKgHxZRLXg4#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

How Do You Improve SEO? The Answer Isn’t What You’d Think [Video]

SEO is one of those things that you know you need to get better at, but it’s also a black box mystery about exactly the best way to accomplish it. In the 6 years I have been on YouTube, I’ve discovered the simplest way to boost your Google discoverability for the category of business that you are in without spending hours creating metadata-rich blog posts, or begging other websites for backlinks. The secret I’ve discovered helps me land on page one of Google searches for hyper-competitive branding and design keywords – and in this short I’m going to share that secret with you.#socialmediamarketing #seo #entrepreneurship #marketing #branding #videomarketing #graphic designSUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

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Entrepreneurship

Content Marketing VS SEO // Which One Drives More Traffic? [Video]

If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I’m going to break down content marketing versus SEO. Which one drives more traffic?RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________00:00 – Introduction00:23 – The old SEO Vs Content Marketing debate01:16 – The Beginner’s Guide To Content Marketing01:25 – Doing Content Marketing On Different Platforms02:03 – Targeting The Right Keyword and Offering Amazing Content02:31 – Writing Great Headlines And Meta Descriptions For Your Content.02:54 – Optimizing Your Content For Readability 03:09 – Structure Data03:43 – Internal Linking03:58 – User Experience Improvements04:22 – Importance Of Optimizing And Having a Good Content on Your Bottom Line.What do you think? Is it SEO? Is it content marketing? Well, you’re about to find out. A lot of people actually say, “This is a false debate since SEO and content marketing should work together.” And that’s definitely true when it comes to generating traffic on your own website. If SEO’s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do SEO if you don’t have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don’t. So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event. Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let’s dive in to how content marketing and SEO should work together.The bottom line is your content won’t perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/b4-_hjLk_ck#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Why Your Content Gets ZERO Attention and Traffic (Even When It’s Fully SEO-Optimized) [Video]

Are you tired of writing content that doesn’t get read? Well, who wouldn’t be? But, do you want to fix it? Of course you do and I’m going to teach you how. Today, I’m going to break down why your content gets zero attention and traffic, even when it’s fully SEO-optimized. RESOURCES & LINKS: ____________________________________________Ahrefs: https://ahrefs.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________A study by Ahrefs showed that 90.63% of content gets no traffic from Google. Think about that, that’s one out of 10 pages that are getting traffic, nine out of 10 pages are getting no traffic. That’s a lot of content that’s getting no traffic, and there are a few reasons why your content is getting noticed. And there’s a few reasons why your content isn’t getting noticed. So, let’s go into each of the reasons. Reason number one, you’re targeting only head terms and keywords, because if you only target those big popular terms, you’re not going to get that much traffic. Start targeting variations of these longer tail keywords as well. Great example of this is, how to get more followers on Instagram? How to get more Instagram followers? You see there? One was, how to get more Instagram followers? And one was, how to get more followers on Instagram? So, when you do variations of these, and you build up those topic clusters or content clusters, to support your overall authority around those bigger topics and head terms, you’re going to start ranking better, and that’s how you compete with the Wikipedias of the world. Now, reason number two, optimizing for search engines instead of visitors. Look, no matter how much time you spend optimizing your on-page SEO, even making sure your content contains all the keywords that you’re targeting, the long tail ones, the head terms, the variations of them, that just won’t work if your content doesn’t help people. So, even if you put together the best content piece around the iPhone 13, and teaching people how to use it and all the features, that doesn’t really mean you’re going to get any traffic to it. People are just really looking in most cases to just buy iPhone 13. Reason number three, you’re not doing contextual internal linking. When you write content in certain area, let’s say you’re blogging about marketing, chances are there are plenty of opportunities for you to internal link to other content piece on your website. Let’s say for example that I’m writing an article about social media marketing, and you also have another page on Instagram marketing. Now, if I had to fudge in Instagram marketing into my social media marketing article and it doesn’t really fit, then I wouldn’t do it, but you already know Instagram is social media, so it should fit.Reason four, your page doesn’t have enough backlinks. Backlinks are still one of the most important ranking signals and Google takes it into account when serving users with search results. It’s just like a presidential election, the more votes the president gets, the more likelier to win. The similar way happens with the web. The more backlinks the page has, the more organic traffic it gets from Google. You should focus on creating content that has the potential to naturally attract backlinks and keep working on your link building efforts over time. Reason five, your content isn’t evergreen. Not every content piece should be evergreen, but the majority of your content should be. If you’re going to write content that is only going to be relevant for a month in your new site, that’s fine, but if it’s a huge amount of effort to create that content, then why are you’re really wasting it? Focus on long-term results.Reason six, your page takes too long to load. It goes beyond just SEO, it goes all about experience. I don’t care how many backlinks do you have or how good your SEO is, as a user, if I search and I click on your site and it takes like 10 seconds to load, do you think I’m going to be sticking around? No, unless you have like some crazy deal and you’re selling me an Apple laptop that’s brand new with no defects for a hundred dollars, I’m not going to wait 10 seconds. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/H-HT6P1VRV4#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

A Minimalist’s Approach to SEO: The Only 3 Things You Should do Every Week To Get Traffic [Video]

There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If you’re overwhelmed and don’t have lots of time to invest, it’s important to know where to focus your efforts. Sure, it would be great to do everything, but that’s not always realistic. And instead of doing everything that you read online about SEO, let’s see the activities that will produce the most impact on your business. So number one, optimizing existing content. Now optimizing existing content is all about finding new keywords, sitting on page two and three and optimizing for them. What you also want to end up doing is going to Google Search Console, and then looking to see which pages are getting the most impressions, but the least amount of clicks. And within there, you want to click on those pages and look to see which keywords are getting a lot of impressions that are on page two or bottom of page one that you may not be talking about too much within your content. And then what you want to do is update the content to include those keywords. You may also want to include those keywords within your title tag and your meta description. The next thing when it comes to updating content is deleting your underperforming content. See, just because you write content and you generate a lot of links to it, it doesn’t mean that it’s a good piece of content. It doesn’t mean that it’s going to rank. It doesn’t mean that it’s going to get social shares. Just some content, even though people link to it, they just don’t care to read about it. And that’s the harsh reality of content marketing.The next thing when it comes to updating content is consolidating content. When we’re also talking about updating content, I also want to discuss refreshing content that brings traffic to your website. There’s a lot of content that is already doing well and is generating traffic on your site. But what you’ll find is when you log to Google Search Console, some of these articles will drop in traffic over time, or they’ll continually rise. Also, if your article’s continually doing well, what are the cures that are driving you this increase in traffic? What could you do to even make it more related to those cures and better so that way you can get even more traffic? Now, the next tactic that I want you to focus on is doing competitive analysis to guide your content efforts. Here’s what I mean by this, right? So we already discussed updating content. Now, when we’re talking about competitive analysis.So what I want you to do is head over to Ubersuggest, and I want you to type in your domain. Now, when you type in your domain, you’ll get a report of your top pages, your traffic, the keywords you’re ranking for, but you’ll also see in the left hand navigation, an option to look at competing domains. So you want to end up looking at all the other sites that are similar to you. And what this Ubersuggest report does is it shows you all the similar keywords that you rank for, that other people also rank for. And it also shows you the keyword gaps.This report breaks down their most popular pages from top to bottom. It shows you who’s linking to them and it shows you those keywords that each of those top pages are ranking for. This will also give you new content ideas in case you don’t cover any of the topics that they’re generating a lot of traffic for that you’re not generating any traffic for. And this will give you ideas of what type of content to create. Now let’s talk about creating new content. Content clusters around keywords that your website has the potential to rank for. That’s what I mean. So if you go back to Ubersuggest, you type in a keyword, let’s say I go after SEO. In Ubersuggest in the keyword ideas report, there’s actually an option where you can actually put in your domain name and it’ll adjust the keywords that you have the ability to rank for. So once you put in your domain name, Ubersuggest will then filter the results. So you want keywords you can rank for that are going to be much easier and those are the ones that you should start creating content around and create content clusters. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/MN-g7XXUskc#SEO #NeilPatel #DigitalMarketing