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Case Study: Going Holistic with Email Reporting [Video]
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Entrepreneurship

Case Study: Going Holistic with Email Reporting [Video]

Your customers engage with your brand and email program beyond just opens and clicks. SmileDirectClub’s Scott Cohen will discuss more robust ways to look at data and attribution within your email program. By the end, you’ll be armed with the right questions to ask within your organization to get you and your program the credit you deserve.PRESENTERScott Cohen, Director, CRM Lead Conversion, SmileDirectClub

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An SEO Tip That Just Works (Especially If You Are a Beginner) [Video]
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Entrepreneurship

An SEO Tip That Just Works (Especially If You Are a Beginner) [Video]

An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one. RESOURCES & LINKS: ____________________________________________Quora: https://quora.com/AnswerThePublic: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them. So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You’ll then get a list of all the questions that are popular within your space. Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know. First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff. Second, you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more. So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it’s like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is. Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers. For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated. Fourth, promote your content. You don’t have to spend add money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it. Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/WAYnIlRs7C0#SEO #NeilPatel #DigitalMarketing

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Marketing Automation MasterClass 2020 – B2B, Blogging & B2C – learn Marketing Analytics & Automation [Video]
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Entrepreneurship

Marketing Automation MasterClass 2020 – B2B, Blogging & B2C – learn Marketing Analytics & Automation [Video]

link to this coursehttps://click.linksynergy.com/deeplink?id=Gw/ETjJoU9M&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fmarketing-automation-sales-funnel-b2b-blogging-enterprise-masterclass%2FMarketing Automation MasterClass 2020 – B2B, Blogging & B2C – learn Marketing Analytics & AutomationBest Marketing Analytics & Automation CourseBuild Your Sales Funnel, Drip Email Marketing Campaigns, Autoresponder & List Building Database in a WeekStudents will LEARN, EXPERIENCE & BUILD their entire Marketing Automation program in this course (the only course of its kind!),Students will implement a Full-Featured Marketing Automation Platform w/ CRM – Start building your email list!,Experience what it’s like going through an actual “”Best Practices”” Sales Funnel,Architect their own Sales Funnel for their blog or business, including mapping content to each phase of the Buyer Journey, and draft persuasive email copy that get’s through SPAM bots & get’s read,List all of the Assets that they will need to create to fuel their Marketing Automation Sales Funnel,Speak intelligently to marketers, executives, salespeople and customers about Marketing Automation and list-building,Explain the following terms: Marketing Automation, Sales Funnel, Drip Email Campaign, Lead Nurturing, Landing Page, Lead Magnet, Trip-wire, Landing Page, Thank You Page, & More…,Create appealing content as a freebie “”Offer”” that will entice Prospects to share their email address, so you can build your list NOW!Students should have some familiarity with Digital Marketing, although this course will briefly introduce concepts if they don’t,Students should have the desire to implement their own Marketing Automation Sales Funnel and start building their own email list,Optional Students should have their own hosted website and access to the CPanel if they are ready to implement their own Marketing Automation infrastructure on their website,B2B, B2C, Blogger, or Enterprise – You Need Marketing Automation (and this course)!,Whether you are a B2B, B2C, Blogger or Enterprise, building Funnels powered by Marketing Automation (MA) is absolutely critical to improving conversions, multiplying your efforts, and driving more revenue to your bottom line from leads you already have (you’ll also learn how to get MORE leads).,Now you can implement your own Marketing Automation system by taking this course. That’s right, I share the Marketing Automation tool that I use for Bloggers, B2B & B2C. I LOVE THIS TOOL!!! This little-known tool includes great features, like:,Send all your email nurture campaigns from directly in the tool – no need to connect an ESP, like MailChimp to LeadPages (Simplify your marketing stack!),Create your landing pages, forms, & email nurture campaigns quickly – Avoid creative hiccups (Save Time!),Includes beautiful Email and Landing Page templates – No need to pay for a separate landing page tool (Save $$$!),Lightweight CRM included – Manage all your contacts, companies, & create Tags (Avoid investing in a full CRM until you have to!),Live Chat Tool included – Convert Visitors when they are on your site (No need to invest in yet another tool!),Clickstream tracks visitors as they click around your website – Understand your visitor’s experience, tripping points & gain insights!,Plus, I walk you step-by-step through integrating your free MA tool onto your WordPress site in just 15 minutes (Cpanel access required),,So, what excuse do you have NOW from starting to collect email addresses, grow your list, and launch your email nurturing program?,Get ready for your MASTERCLASS and you’ll be a Marketing Automation Professional in no time.,This course is divided into THREE information-rich Sections & you can start the course in ANY SECTION – Adapts to your learning style!,LEARN – Understand MA terms, technology, and the elements you’ll use to build your lead nurture program,EXPERIENCE – Go through a simplified MA funnel; Feel how we build TRUST and turn leads into buyers (This is a MUST!),BUILD – Implement your MA/Autoresponder into your website, build your assets, and FINALLY launch your list building program!,,In this course, you will learn:,How Marketing Automation works, and why you need it using examples from B2B, B2C, Blogging and Enterprise,Marketing Automation terminology: Trip Wire? Lead Magnet? Nurturing? – You’ll learn it all!,Step-by-Step how to build your first “”Sales Funnel”” and the minimum proven 4 phases critical to your success!,What types of content work best in each phase of your Funnel,How to build out an entire Marketing Automation system, regardless of your MA tool,””Action Items”” at the end of Lessons help you make progress (Project Based, not just theory),Which content performs best for each phase of the Buyer’s Journey (Awareness, Consideration, etc.),B2B Blogger Funnel examples (simple and complex) so you can understand the difference and get up an

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