scaling a business

Episode Summary – We live in a society of restless and impatient people who want the next thing yesterday and have no time to reflect on how they got to where they are. We get complacent about what is not serving us and don’t realize we can change our situation. We want to keep doing what we’re doing, even when it’s not working for us.  Doing something over and over again doesn’t make you better. Evaluating and making changes is what will make you better. If you’re not in constant evaluation of what you can do better, how you can be better, and how you can make changes, you are prone to not just stagnation but decline. What is evaluation? Evaluation is all about knowing what went right, what went wrong, and how you can make it better next time. Doing it will help you identify what you are doing wrong and change it to grow. It will also help you train your mind to recognize your wins, capture them and celebrate them. Capturing your wins provides an objective data source that you can go back to when you get swapped by your emotions to stay in perspective and get things in motion.   In this episode, Dr. William Attaway, an executive, and a leadership coach, talks about catalytic leadership strategies to help you become an impactful leader. He also expounds on the importance of being family focused and aiming for success without sacrificing relationships. Snapshot of the Key Points from the Episode:[01:44] Dr. Attaway’s shares about his brand, catalytic leadership, and what catalytic leadership encompasses.[03:31] How Dr. Attaway uses his leadership principles in the church context and in the business world to help leaders and founders to look at things in different ways?[05:29] The one non-negotiable in catalytic leadership is having a teachable spirit. [06:55] Why evaluating your experience matters and the three questions that Dr. William uses with his client consistently.[13:27] Being family-focused, why Dr. Attaway hit hard on it as a pastor and coach, and how we often get stuck as leaders.  [17:05] Being self-aware when things are tilting too far in one way, pulling yourself back, and aiming for success without sacrificing everything else.[19:17] Dr. Attaway’s story about his older daughter, how it impacted him and what he does, and the lesson he learned.  [22:55] Dr. Attaway’s parting words on having a teachable spirit and choosing it every morning to make a difference.About Dr. William Attaway – Dr. William Attaway is a Leadership and Executive Coach for Catalytic Leadership, LLC, a company he founded to help leaders INTENTIONALLY grow and thrive. He has served in local church ministry for over 25 years and is currently the Lead Pastor of Southview Community Church, a church in Herndon, Virginia (near Washington, D.C.) where he has served since 2004. He holds a Ph.D. in Old Testament (with an emphasis in Biblical Backgrounds and Archaeology), and he loves to read and speak about leadership, organizational change, and building up people and teams. His newest book is Catalytic Leadership (January, 2022). Originally from Birmingham, Alabama, Dr. William now lives in northern Virginia with his beautiful wife Charlotte and their two daughters.How to connect with Dr. William Attaway:Website: https://catalyticleadership.net/LinkedIn: https://catalyticleadership.net/?share=linkedin&nb=1Facebook: https://catalyticleadership.net/?share=facebook&nb=1Catalytic Leadership Podcast:https://catalyticleadership.buzzsprout.com/Watch all Episodes of the Expert In You Podcast https://www.youtube.com/playlist?list=PLvRgkKYZyiyx5oM1LnLTyCpZuUqPqzcbtAbout Ann Carden:Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs,s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the internet.)After selling that business, she started and built five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.

Episode Summary – Many coaches and consultants tell people they don’t need a website, but the truth is, in today’s work environment, there is no true business without a website. If you want to be seen as a specialist, expert, or a real business, a website is a must whether you are working in corporate, with a business, or a professional. A website is a valuable asset and a huge piece of your business branding and marketing. So, build a sustainable website that will allow you to grow, position, and elevate your brand. People will be looking for you, and your website is the only tool to tell the story of what you do and who you help, and it will build trust.In this episode, Kristin Pearson, an expert in web design, talks about branding, how to professionally design your website to attract premium clients, and build your visibility in the market to scale your business.  Snapshot of the Key Points from the Episode:Kristin’s story and how she got where she is today.She shares about a speaker who missed an opportunity due to poor website design. Why it’s important to build your web presence intentionally to brand yourself and grow.Tips to create a professional website that can build, position, and elevate your brand. The challenges coaches and consultants go through when they are looking to create a website for their business.How Kristin builds search engine optimization on websites to help google push to the right peopleWhat sets her custom approach apart from Fiverr, Upwork web, and other designers.How to resize videos to keep your website at optimal speed and searchable on google.How Kristin empowers clients to make their own changes on their website after building it for them.What to look for when hiring a designer.About Kristin Pearson: – Kristin Pearson has been designing websites for over a decade. After graduating from college with a web design degree, she joined the staff of a non-profit where she took responsibility for many aspects of the business. After over seven years and numerous industry awards, Kristin left to pursue her entrepreneurial dream of starting a freelance design business.Now, she helps coaches, consultants, and professional speakers build credibility, spread their message, and get booked out. Her clients appreciate the care and personal attention she gives in order for a website to authentically spotlight each business. How to connect with Kristin Pearson:Website: https://kristinpearson.com/coaches/Instagram: https://www.instagram.com/kristinpearsondesignsLinkedIn: https://www.linkedin.com/in/kristin-pearson/Exclusive consult offer for your listeners: https://kristinpearson.com/expertWatch all Episodes of the Expert In You Podcast https://www.youtube.com/playlist?list…About Ann Carden:Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs,s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the internet.)After selling that business, she started and built five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.