Richard Matthews

Welcome to another episode of The HERO Show.I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to Episode 189 with Justin Nassiri – Efficiently Turning Your Content into Revenue.Justin Nassiri is the Podcast Founder and Host of ‘Beyond the Uniform’ [https://podcasts.apple.com/us/podcast/beyond-the-uniform/id1148739411]- the #1 iTunes rated podcast for military career transition advice with over 400 episodes and running. He is also the founder and CEO of Captivate.ai [https://captivate.ai/] — a software that helps brands captivate their customers through compelling content.Years ago, Justin received funding from Google’s Chairman, Eric Schmidt, and other Silicon Valley investors to start his first technology company. Through that, he was able to source and sell $5M+ in contracts to 35+ Fortune 500 companies.Justin is a US Navy veteran with five years of experience onboard nuclear submarines. After that, he pursued an MBA at Stanford which he finished in 2009.Here’s just a taste of what we talked about today:More About Captivate.aihttps://drive.google.com/file/d/1SYbgJXGEJHD1hJzMZFOtF42gXBL1eK4P/view?usp=sharingCaptivate.ai [http://Captivate.ai] does two things for their clients. First, they take a video from a podcast or webinar and turn it into snackable content for social media. Their clients get about 20 to 30 videos that they can use on YouTube, Instagram, TikTok, LinkedIn, etc, to broaden their social footprint.The second thing they do is to turn 30 data points with discrete messaging to see the specific bite-sized topic that resonates with their audiences, such as specific keywords and talking points that are making an impact. This type of process gives a lot of data to their clients. So they can change their sales, their advertising, their marketing, based on what they’re learning from the platform.Origin Story: The Most Unlikely of Placeshttps://drive.google.com/file/d/1gUzw1MlCodNtj6Ry8yC5JpdLNzK2OD1H/view?usp=sharingJustin came from the most unlikely of places, in the middle of the ocean, inside a metal cylinder called a submarine, surrounded by 180 other men. He has spent five years serving on nuclear submarines which is an experience he is grateful for.At the end of his five-year service, Justin knew he wanted to move on and do something else.He went to Stanford Business School and finished his MBA, then he was able to grab funding from Google’s Chairman Eric Schmidt and worked with the company for eight years. And then out of that came the idea for Captivate.ai.Other Topics We Covered on the Show:Justin also shared the start-up company he built through funding from Google’s Chairman and other investors.Then, Justin discussed what he enjoys most when it comes to building or selling a company and the things that he learned from selling a company to building a new one.The ability to take nothing and turn it into something is Justin’s superpower. At times that ability can also be a liability when becoming too cheap or scrappy—which can hold back growth. But he remains focused on doing a lot with very little.Justin also shared some recommendations on how to focus on creating revenue with the resources that your business currently has.We headed on to the conversation and talked about Justin’s kryptonite. One thing he struggled with is managing people which took him years to realize. He then built around people who are better at managing with very little oversight and structure to overcome this type of kryptonite.The desire for a quick fix and a quick win is Justin’s arch-nemesis in his business. He aims to eliminate this kind of thought by teaching people a better mindset — “consistent action can move mountains.”To help businesses be efficient and have the maximum marketing impact with a minimal amount of time is Justin’s driving force at Captivate.ai.Lastly, the guiding principles that Justin lives by is the platinum rule which says, “do unto others as they would have you do unto them.”Recommended Tools:Executive CoachJournal NotebookSlackRecommended Media:Justin mentioned the following book/s on the show.The Caine Mutiny [https://www.amazon.com/Caine-Mutiny-Novel-Herman-Wouk/dp/0316955108] by Herman WoukThe HERO ChallengeToday on the show, Justin Nassiri challenged Andy Mowat to be a guest on The HERO Show. Justin thinks that Andy is a fantastic person to interview because he has developed a tool to gate people’s inbox and keep it safe, the company is called Gated [https://www.gated.com]. What they do is challenge unknown senders to donate to charity in order to reach you – so everything in your inbox is worth your attention.The system Andy built is a cool way that’s adding value to the world in a very innovative way.How To Stay Connected with Justin NassiriWant to stay connected with Justin? Please check out their social profiles below.Website: https://captivate.aiWith that… let’s go and listen to the full episode…