Categories
Entrepreneurship

Meta’s Huge Loss & Apple’s Big Win in 2022_Business, Brand, & Marketing Strategies_by Joanne Z. Tan [Video]

https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533To read it as a blog: https://10plusbrand.com/2022/11/29/business-strategy-brand-strategy-marketing-strategy-apple-meta-2022/To listen as a podcast: https://10plusbrand.com/podcasts_10plus/metas-huge-loss-apples-big-win-2022-business-brand-strategy/To stay in the loop, subscribe to our Newsletter : https://10plusbrand.substack.com/embedPlease don’t forget to like it, comment, or better, SHARE IT WITH OTHERS, – they will be grateful!In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions. So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple – what they did right, and what they did wrong in 2022.Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?- Find us online by clicking or following these hashtags:#10PlusBrand#10PlusPodcast#JoanneZTan#10PlusInterviews OR#InterviewsofNotablesandInfluencers#30SecondsofAnything#BrandDNA#BeYourOwnSuperpower #BeYourOwnBrand#StandForSomething#WeAreBetterAngelsThis is the 10 Plus Brand Youtube Channel. In addition to the popular series “Interviews of Notables & Influencers”, and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. Our main “flagship” website is https://www.10PlusBrand.com, where you can find samples of what we do for our clients with brand DNA messaging, verbal and visual content creation, go to market strategies, brand promotion videos, websites, SEO AI enabled content marketing, original blogging, etc. Another “subsidiary” website focuses on LinkedIn profiling only. https://www.10PlusProfile.com.We do the “whole 10 yards” of brand-building, branding, and brand marketing for businesses, including but not limited to B2B service firms, law firms, accounting firms, commercial lenders, investment bankers, business consulting firms, technology companies, funded or venture capital VC backed startups, corporations, mid-market companies, non-profit organizations, private equity (PE) portfolio companies during restructuring or pre and post M&A, and political campaigns.We also develop individual business brands with LinkedIn profiles, bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B services.First, we are brand builders.We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.We also develop individual business brands for business leaders, experienced and growth- minded professionals, notables and influencers. Second, we are content creators.After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. Third, we are digital marketers.We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, and Google core web vitals.Founder & CEO Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower.10 Plus Brand, Inc. evolved over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was expanded about a year later and renamed, (“10+ Visual Branding”), and now evolved into a full service branding and digital marketing agency (“10 Plus Brand, Inc.”), under the leadership of Joanne Tan, founder and CEO.

Categories
Entrepreneurship

Marketing vs. Branding (A beautiful relationship?) [Video]

What is marketing? What is branding? (Is it just graphic design)? And critically, what’s the difference?In today’s video, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding and marketing, and the beautiful relationship between them. (After all, the two of us know it well! We collaborate on client projects often). We’ll touch on the topics of:• Defining the difference between branding and marketing• When to invest in branding for your business for the first time, whether you sell products or services• When to rebrand/why it’s worth rebranding a business• How to raise prices without losing customers and actually gain better *quality* customers through branding• The impact of branding on in-person, customer experience strategy• How branding basics guide digital marketing strategies to grow your business online and build your online platform• How branding guides advertising and marketing objectives and informs B2B marketing and B2C marketing tactics.And more! Enjoy this conversation and take part in the comments below.▶️ SUBSCRIBE: https://www.youtube.com/c/EMMAGIVENS?sub_confirmation=10:00 – Marketing vs. Branding (A beautiful relationship?)1:50 – Get to know Kathryn and Crème Brands 4:41 – Branding vs. marketing 6:27 – When it’s the right moment to do your branding for the first time11:52 – At what point of the branding process you should work on your messaging/copywriting15:07 – You have an established brand, but is it time for a re-brand?21:09 – Some ways that as a marketer will take the branding and tactically apply it 23:19 – Crème’s different approach to branding—————————–👉 Interested in copywriting and marketing support for your business? https://bit.ly/introcallwithemma🌺 Ready to talk branding (or a rebrand)? Visit https://www.cremebrands.com/Connect with Crème Brands on Instagram: https://www.instagram.com/cremebrands/—————————–RECOMMENDED VIDEOS:đź“ą Find Your Brand Voice: https://www.youtube.com/watch?v=x0m8QkPsOE4&list=PLBhoorwl-Crp-TR0SA_de3U9RejQcaaQU&index=5đź“ą The 4 parts of an About Page that makes clients want to work with you! | Copywriting: https://youtu.be/X-F46Ab-R8c đź“ą How to Find the Best Copywriter for Your Business: https://youtu.be/Et0Qx4yiOuMc—————————–RECOMMENDED PLAYLISTS:đź“ş Brand Messaging Tips: https://youtube.com/playlist?list=PLBhoorwl-Crp-TR0SA_de3U9RejQcaaQUđź“ş Content Marketing Tips: https://youtube.com/playlist?list=PLBhoorwl-CrrBPmNLiK9O-NlWfYYea_rvđź“ş Copywriting for Entrepreneurs: https://youtube.com/playlist?list=PLBhoorwl-CrqFhlBOAfKMNJ0XJlQVLHpi—————————–👉 Check out our Copywriting and Writing Coaching services! https://emmagivens.com🎙 Tune in to Emma Givens Content & Copy Podcast! https://emma-givens-content-and-copy.captivate.fm/listenđź‘‹ Say hi on social: ✧ Facebook: https://www.facebook.com/givens.emma✧ Instagram: https://www.instagram.com/emmagivenswriter/I’m Emma Givens, Founder and CEO of the branded copywriting boutique Emma Givens: Content & Copy (EGC&C). I traded in 10+ years of corporate comforts to bring the wisdom and power of brand copywriting to small and medium-sized businesses like yours. 🖋️ Branded content and copywriting will take your business and client experience to the next level of results.Enjoyed today’s video: Marketing vs. Branding (A beautiful relationship?)▶️ Subscribe to the YouTube channel: https://www.youtube.com/c/EMMAGIVENS?sub_confirmation=1đź“š Buy your favorite books through BOOKSHOP and support local, independent bookstores! 👉 https://bookshop.org/shop/emmagivens—————————–*Affiliate Disclaimer:Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in no way obligated to use these links. Thank you for your support!#marketing #branding #emmagivens

Categories
Entrepreneurship

6 Reasons Why Branding is Important | Elysium Marketing Group [Video]

Elysium Marketing Group knows how important branding is to reach your business goals. We’ll walk you through 6 ways that branding is crucial to your business strategy and show you some examples of how branding makes a difference. 1. It helps identify your brand2. It sets the tone3. It differentiates from your competition4. It helps identify what’s important5. Your guide for all your marketing creative6. It installs pride_________________________________________________________Digital Marketing Agency → https://elysiummg.com

Categories
Entrepreneurship

Branding Process Walkthrough @ Insights Marketing Week [Video]

Julia Eisenberg from Aspen Finn Research and David Paull from Lillian Labs share their recent branding journeys. What they learned can be a roadmap for your next rebrand. Special thank you to Keen As Mustard for hosting the event- and for inviting us!———————————————–https://www.Dialsmith.com and https://www.LillianLabs.com —————————————We are the experts in:Online focus groups https://www.dialsmith.com/consulting-services/#Online-Focus-GroupsOnline dial testing hhttps://www.dialsmith.com/consulting-services/#Online-Dial-Testing and In-person dial testing https://www.dialsmith.com/consulting-services/#In-Person-Dial-TestingAnd we are the creators of the industry-standard dial technology, the Perception Analyzer.