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Entrepreneurship

Tips & Tricks From a PR Expert (w/ Lucy Werner) [Video]

In this video, Lucy Werner, a PR expert, shares some tips on how to improve your headshot and bio for a better personal brand. She advises to use a landscape format for headshots to increase the chances of being featured in articles or online. In bios, she recommends using the “ABC Rule” and keeping it under 150 words. She also suggests adding a quirky personal touch to show some personality, such as sharing favorite books or TV shows. Overall, her advice is practical and easy to implement for anyone looking to improve their personal brand.Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shopShorts Playlist:https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3Riverside FM: https://bit.ly/3CvGJAv✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7đź’ĄFREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: @RodrigoTasca Futur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic