Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.Outside of work, Kamil enjoys hiking and reading, especially comics.In the episode we cover:00:00 – Intro01:08 – What Is Demand Generation?02:48 – The Relation Between Demand Generation & Brand Marketing06:03 – Top Mistakes When Implementing Dem Gen & RevOps09:08 – Demand Generation Through LinkedIn12:41 – Performance Branding14:01 – First Steps To Start Doing Performance Marketing17:05 – Kamil’s Favorite Activity To Get Into a Flow State17:37 – Kamil’s Piece of Advice for His 20 Years Old Self18:22 – Kamil’s Biggest Challenges at 42Agency19:05 – Instrumental Resources For Kamil’s Success20:41 – What Does Success Means for Kamil Today21:25 – Get In Touch With KamilGet in Touch With Kamil:Kamil’s LinkedIn – https://www.linkedin.com/in/kamilrextinKamil’s Twitter – https://twitter.com/kamilrextin42 Agency Website – https://www.42agency.comMentions:Emily Kramer – https://www.linkedin.com/in/emilykramer/Tara Robertson – https://www.linkedin.com/in/taraarobertson/Books:Creativity Inc. by Ed Catmull & Amy Wallace – https://amzn.to/3kbs8DnWorking Backwards by Colin Bryar & Bill Carr – https://amzn.to/3xvOuT6Tag Us & Follow:Facebook – https://www.facebook.com/SaaSDistrictPodcast/LinkedIn – https://www.linkedin.com/company/horizen-capitalInstagram – https://www.instagram.com/saasdistrict/More About Akeel:Twitter – https://twitter.com/AkeelJabberLinkedIn – https://linkedin.com/in/akeel-jabbarBest Rated SaaS Podcasts – https://horizencapital.com/saas-podcastLearn About Our SaaS Consulting – https://horizencapital.com/saas-consulting-services/Learn How to Value a SaaS Company – https://horizencapital.com/how-to-value-saas-business/
performance marketing
Right now, there are over a billion blogs on the internet – roughly one for every seven people.That means competition is steep, and if you want to keep your page alive and thriving, you can’t afford to be like every other site out there.But if you’re like most entrepreneurs or business people, you don’t have a ton of time to devote to writing blog posts or monitoring long-term traffic campaigns.(Especially not with Google algorithms and SEO trends that change every few weeks.)And that’s why I’m launching my Master Class.I have three brand-new tactics that can push your site to the top of the rankings in less than a week.Each Tactic Will Take You a Max of 30 Minutes – If Not Less.First, I’ll show you a simple drag-and-drop technique that got me to number one on Google in just four days. Once you put it to work, it could get you an extra 20,000 visitors a month.Second, I’ll show you how to take an enterprise-level strategy and add it to your site. Major Fortune 1000 companies are already using it to get millions of free visitors every month, and I know it can have the same massive impact for you.Third, I’ll show you my absolute favorite site hack. It can literally increase your traffic by 50% just by adding seven characters into your site’s metadata.If You Do These Three Tactics Right, I’m Guaranteeing You Can Double Your Traffic within 5 Days.I’m here to show you what these tactics are. And I’m going to walk you through them step by step during the Double-Your-Traffic event.
Seven tips for selecting a performance marketing agency. I’ve been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they’re a little bit different but still performance marketing, digital marketing, a lot of overlapping there. And one way to get your marketing done is to hire a agency. If you make the right choice, you’ll grow, you’ll thrive and you’ll succeed. If you make the wrong choice, you’ll waste time, money and get little to no results. So how do you ensure that you are going to pick the right agency? Here are some tips to help you. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Tip number one, look for agencies that win awards. We actually have dozens of awards, even though we’ve only been around for five years. Agencies get awards for the work that they produce for their clients and it’s also based on the results that that work provides. So if a agency doesn’t have awards it’s harder for them to prove that they were good at what they are claiming to be good at. The reason I like looking to see what agencies have awards is because the judges for these awards are typically other markers who are really good at what they do. So it’s not easy to get them. Tip number two, does the agency have industry experience? If you want to hire a plastic surgeon to adjust your nose would you hire one that specializes in plastic surgery for ears or noses? Of course you would hire the one that specialize in noses because that’s what you’re looking for. So why would you hire a marketing agency that doesn’t have experience in your industry or for the marketing types of services that you’re looking for? It’s like hiring an ear doctor to help you with your nose. It just doesn’t make any sense. Tip number three, ask for references. If someone gives you references the chances are the references are going to be great. But if you ask for references and someone doesn’t have any it means that they don’t probably have that many happy clients. Tip number four, look who’s working on your account. As you may know, my name is Neil Patel and I’ve been a marketer for over 20 years and I think I’m good at what I do even though I still have a lot more to learn and I can continually get better and improve. But if you hire my agency, NP Digital, because of me, that’s a big mistake. You should be hiring my agency or any other agency based on the team that is working on your account. Tip number five, the size and age of a company. If an agency has been around for a long time, great. If an agency has been around for a long time and they’re small, that’s bad. The reason most agencies are small is because they aren’t amazing at what they do. See, most agencies grow through word of mouth and referrals. As you do good work, you get more referrals. So look to make sure the agency you are working with has been around for at least three or four years and is continually growing. If they’re not growing that usually means their clients aren’t giving them tons of referrals because they’re not happy with the work. Tip number six, account managers. For some reason some agencies just don’t assign dedicated account managers. You need to have someone dedicated to your account that you can talk to whenever you want. That person may also work on a few other accounts based on how much you’re paying that agency but a dedicated account manager is ideal. If you don’t have a big budget you may not even get a semi dedicated account manager but that’s what you should eventually strive for. You’ll find that when someone internally at the agency is fighting for you and they’re fighting for you to have more resources and get the best results and making sure that everything that they’re doing is for your best benefit, you typically get better results. Tip number seven, how many services do they offer? The sad reality of digital marketing is you need to take advantage of an omnichannel approach. That means Google, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, Amazon, Walmart and whatever other platform is out there, even BeReal. You have to be on all the channels that make sense for your business. Now if you need help with your marketing or you’re looking for an agency, check out my agency NP Digital. We have those dedicated account managers and we have pretty much everything that I talked about plus more. You can also check out other agencies as well. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/gztsYn8S0wM#SEO #NeilPatel #DigitalMarketing
A Paradigm Shift in Marketing: From Branding to Performance Marketing and the key to this is Data.
Choosing your partners when starting a business is one of the most important things you can do. If this sounds like something that could work for you, then here are some tips on how to find your perfect partner.Join the discussion of Ronak Shah, CEO and Founder at Obvi, and Chase Mohseni, Head of Marketing and Growth at Pencil.Follow Pencil on Twitter: https://twitter.com/PencilAIConnect with Pencil on LinkedIn: https://www.linkedin.com/company/28120327/Subscribe to our Newsletter: https://pencilai.beehiiv.com/
Are we, as marketers, wasting our time in today’s digital world if we focus all our attention on brand building? Is brand marketing dead as a concept? Are we better off using data to drive conversion and leveraging a more performance marketing aptitude when it comes to helping our companies and organizations?#branding #managementconsulting #marketing #brandstrategy #growthstrategy #business #brandmarketing #performancemarketing————Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).
At Brandlytk, Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday Marketing and Business Growth.We are happy to deliver B2B Leads, Brand Awareness, and Traffic to your website through our extensive approach to Linkedin Marketing.#linkedinmarketing #b2bmarketing #socialmediamarketing #digitalagency #marketingdigital #b2bleads #branding #brandawareness #websitetraffic
Eduardo Lara, Operations Director of ad pepper, a multinational digital and performance marketing agency, explains what’s performance marketing and how it can help your brand grow in digital marketing.Eduardo Lara talks about what still makes sense to measure your marketing strategies in a world where performance marketing is threatened by privacy and how data is collected by digital platforms.Host Information:ZOPPLY – Spark your Brand – https://zopply.com/sendXmail(s) – Email Marketing and Automation – https://www.sendxmail.com/Personal Website – https://ruinunes.com/Eduardo Lara’s contacts:LinkedIn – https://www.linkedin.com/in/eduardolaralopez/Twitter – https://twitter.com/elaralopezad pepper – https://adpepper.comThis is a Spanish chat on performance marketing extracting Eduardo Lara’s experience and knowledge into this interview. Subtitles in English will be added afterwards for better understanding.The Marketing Done Right movement is to showcase the strategies, methodologies and best practices that have been proven for real that it works for long-lasting brands. So you can think of me as the curator of what’s working in marketing today.The Marketing Done Right is split into two main playlists, which are: – The Email Marketing and Marketing Automation playlist with tips, strategies and interviews with professionals known for their expertise in these fields. – The Brand Online Presence playlist filled with actionable tips and insights for you to rock your brand’s online presence and results.If you want to know more, subscribe to this channel:https://www.youtube.com/c/RuiNunesOr you can subscribe to my Email Marketing and Marketing Automation newsletter here:https://www.sendxmail.com/newsletter/If you want to connect with me and ask me anything, just go ahead and reach me out on these social networks as well:LinkedIn – https://www.linkedin.com/in/ruimnunes/Facebook – https://www.facebook.com/ruinunespageTwitter – https://twitter.com/ruinunesInstagram – https://instagram.com/ruinunesPlease, subscribe to this channel and share it with your friends as well. This way, we can reach more people and help them get the Marketing Results they need.#performancemarketing