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My 5 Favorite PPC Strategies [Video]
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Entrepreneurship

My 5 Favorite PPC Strategies [Video]

Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.0:00 Intro0:15 Launch Retargeting Campaigns1:15 Leverage a Cross-Channel Approach1:50 Design Mobile Friendly Landing Pages2:57 Use Neil’s Google Ads CreatorRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ Google Ads Grader: https://adsgrader.com/____________________________________________ So what can you do to maximize your return on your pay-per-click campaign? Well, I want you to try out these five strategies and watch your ROI skyrocket.Strategy number one, launch remarketing or retargeting campaigns. When you use remarketing to target a familiar visitor, they’re 70% more likely to purchase your product instead of a competitor. You’re probably wondering, what is this remarketing or retargeting that you’re talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when you look at something you may added that to your cart, but if you don’t buy and you keep browsing around the web you start seeing ads for that product. It’s crazy, right? Are they mind readers? No, what they’re doing is using something called remarketing. What that does is, the website is telling Google or Facebook, “Hey, this person viewed this product, they didn’t buy it, so can you please show them ads for it Because they’re interested in it and maybe the ad will convince them to come back and buy again.” Super effective strategy, one of your highest converting campaigns. You got to leverage remarketing and it works for both B2C and B2B companies.Strategy two, leverage a cross-channel approach. Google Ads is great, but you might need to use a different platform to balance out your approach. There’s Facebook, there’s Instagram, there’s TikTok, there’s Snapchat, there’s Reddit, there’s Pinterest. The list goes on and on. But here’s what’s important with this strategy. It’s not about actually using, just let’s say, Google and Facebook and Instagram and TikTok. It’s actually taking your learnings from one platform and applying it to the other. When you do that, what you’ll find is they’ll all become more efficient and you’ll start generating a much higher ROI.Strategy three, design mobile-friendly landing pages. Look, more than 50% of the clicks happen on mobile devices. I don’t care if you’re in B2C or B2B, mobile is super popular. You got to optimize your landing pages for mobile, and they need to be different than desktop landing pages. If you put all that content you would do on a desktop device for a mobile landing page, probably not going to convert as well. Whether you use images or videos or quick animated gifs to get your message across, you need to have your mobile landing pages be super friendly when it comes to a visual aspect. They also need to be responsive so it works on any type of mobile devices. Some people have five-inch screens, some people have seven-inch screens, and some people have 10-inch screens. It needs to adapt to their device size. Strategy four, use my Google Ads Creator. Look, go to neilpatel.com, click on the tools navigation link and I want you to go onto the Google Ads Creator. Or if you don’t see the menu, go to neilpatel.com/blog and you’ll see it at the top or on the homepage of neilpatel.com, it’s in the footer. The Google Ads Creator will tell you everything that’s wrong with your Google Ads and how to fix them.Strategy number five, choose your campaign type wisely. Look, there’s search ads, there’s display ads there’s social ads, and there’s Google Shopping ads and the list goes on and on. Heck, you can even do ads within stories in Instagram. There’s so many ad types, you need to test them all, and you need to be mindful. So for example, if I was doing an ad on Snapchat, I would actually take the copy I would normally present on a landing page, put it in Snapchat so when people can actually see it, and then, if they want to end up visiting my site to learn or buy more, they can visit my site. But that way I’m keeping on Snap and pitching them there which means more people are going to see my message and I found that increases my conversion rates. In other words, you need to be mindful of the channels that you’re using so you can adapt your advertising and your marketing to those channels. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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5 Ways to Eliminate Wasted Ad Spend [Video]
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Entrepreneurship

5 Ways to Eliminate Wasted Ad Spend [Video]

I can’t even begin to tell you how many clients come to me complaining about wasted ad spend.Blowing your ad budget can be a death sentence for your business. Here’s how to eliminate wasted marketing spend. 0:00 Intro1:00 Strategy 1 | Target Your Audience Effectively1:43 Strategy 2 | Restarget Users at Different Parts of Your Funnel2:44 Strategy 3 | Leverage a Cross-Channel Approach3:19 Strategy 4 | Use my Ads Grader Tool3:43 Strategy 5 | Run Ads at the Right TimeRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ Google Ads Grader: https://adsgrader.com/____________________________________________You’re running tons of ad campaigns, but how many of them are actually getting you some kind of return on your investment? Here are five ways that you can do to eliminate wasted ad spend and make sure your ads actually get seen.Strategy one, this one’s simple. Target your audience effectively. 66% of customers expect companies to understand their unique needs and expectations. From looking at who your audience is to doing look-a-like campaigns to uploading your email list to letting Facebook and Google learn based on where you’re getting conversions, this all helps you target the right people. The last thing you want to do is show your ad to the wrong customer. Think about your user persona. Who’s your ideal customer? Only show those people ads and remove everyone else. Once your ads become more and more profitable, and as you scale them up, then you can expand your audience. But first, have laser focus on your ideal customer before you go more broad.Strategy two, retarget users at different points and parts of your funnel. Consumers are 70% more likely to convert after clicking on a retargeting ad campaign. Here’s what I mean by this. Look, if someone comes to your website, let’s say you’re selling mattresses, they add that mattress to their checkout. They don’t buy, though. You’re devastated. You show them a remarketing ad for that mattress, so whenever they browse the web on different sites, they see ads for, guess what, your mattress that you’re selling. And you know what? That ad also showcases how it’s 5% or 10% off. They click, and they buy. That’s a great way to generate more sales because you’re targeting the right type of people. If someone added something to their cart but didn’t convert, you know they’re interested. Strategy three, leverage a cross-channel approach. Brands using three or more channels in a campaign enjoy a 287% higher purchase rate than those with a single-channel campaign. Plus, here’s the beautiful part. You can take all the learnings that you have from one channel, like Instagram or TikTok, and apply it to Facebook and Google, and other channels. That’s what we do. That’s how you can run so many more ad experiments at once. And then, figure out what’s working with your ideal audience, and then fine-tune your campaigns for all the other channels or platforms, and get the most ROI. Strategy four, use my ads grader tool. Go to neilpatel.com/blog. In the navigation, just click on tools. And then I want you to click on my ads grader. You know, go through the forms and the processes. It’s really easy, you just have to click some buttons, and boom, you’re off into the race, and it’ll analyze all that you’re doing with your ads that are right and wrong and tell you what to fix. And best of all, it’s free.Strategy five, run ads at the right time. An ad run at the right time can help you generate sales. An ad run at the wrong time will just cost you money. It’s a simple way to save money if your business is not operating at all times, especially during times like the holidays when you should be turning off your ad if you have nothing to sell during those periods. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Navigating the Future of AI: ChatGPT, Bard and You [Video]
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Entrepreneurship

Navigating the Future of AI: ChatGPT, Bard and You [Video]

The future is here – are you in a position to capitalize?We’re diving deep on ChatGPT, Bard, and the broader implications of AI on progress, productivity, and creativity in our webinar. Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: http://bit.ly/3I5kSkiSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/Read more on my blog: https://neilpatel.com/blog

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Search Engine Rewind: What we Learned in ’22 and Where Search is Going in ’23 [Video]
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Entrepreneurship

Search Engine Rewind: What we Learned in ’22 and Where Search is Going in ’23 [Video]

You might be leaving thousands (or even millions) on the table. Let’s change that.Your business can’t afford to ignore SEO trends. Check out NP Digital’s webinar on 1/31 at 8am PST to discover where search marketing is headed—and how you can capitalize before the competition.Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: http://bit.ly/3J3kDbSSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/Read more on my blog: https://neilpatel.com/blog

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My Favorite Webinar Tip [Video]
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Entrepreneurship

My Favorite Webinar Tip [Video]

67% of marketers say that they were increasing their investment in webinars. So, how can you capitalize on all of this webinar enthusiasm? Check out my favorite tip for hosting a webinar.00:00 Intro00:50 The Tip01:10 Why?01:21 Step 1: Work With Someone in Your Audience01:50 Step 2: Create a Promotional Schedule02:05 Step 3: Schedule a Practice Run02:14 Step 4: Define Your Post-Webinar StrategyRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ BigCommerce: https://www.bigcommerce.com/ Restream: https://restream.io/ ____________________________________________I host webinars all the time. Actually, I do ’em at least once a month. And they drive a lot of leads for our business and they drive a lot of revenue over time too. It’s awesome for brand building as well, and they’re catching on in just about every industry. In fact, 67% of marketers say that they were increasing their investment in webinars. So, how can you capitalize on all of this webinar enthusiasm? Because it’s not just about getting people to sign up for your webinar. You need to leverage that enthusiasm to actually drive leads for your business. 76% of marketers say that webinars help them reach more leads. 75% say that it extends their brand’s reach, and 69% say that it helps them scale marketing efforts.My favorite tip for hosting a successful webinar is to host with a partner. My ad agency, NP Digital, offers all kinds of different partnership opportunities for other brands to team up with us. But one of my favorite ones has to be when we collaborate on a live webinar with someone else. It maximizes my reach. By hosting with another company, I can almost double, sometimes even triple, my potential audience when I have a webinar. And here’s how I do it.Step one, I find a new partner with a similar but not exact same audience as yours. So for example, my audience may be an SEO. We did a partnership with BigCommerce and did a webinar with them. Their audience was e-commerce people. A lot of people who read my website are interested in marketing, but they also have an e-commerce website. BigCommerce provides the platform, and their audience is interested in marketing. So can you see how my customers can use their platform, their customers on their platform can use our services?Step two, create a promotional schedule. Making sure your brand’s marketing strategies are consistent with each other is huge. You want to make sure you coordinate with the other to the schedule, the aesthetic of the design, and even the voice before you start promoting.Step three, schedule a practice run. If you’re both using and need access to the same platform, make sure everything is running smoothly prior to the event, eh?Step four, define your post-webinar strategy. What’s the point of all this traffic if you’re not turning it into leads? Email is the top promotional channel for webinars. Up to 57% of registrants from what we’ve seen come from that channel, and the conversion rate from what we’ve seen is roughly 27% higher than the average.Now, the second way that you can get a lot more people to attend your webinars is to make sure you promote them on all your social channels. And here’s what I mean. I’m not talking about just posting a message on Instagram saying, “I’m doing a webinar at this time,” and doing the same on LinkedIn. That’s fine, but we use tools like Restream, where when we do a webinar, we also go live on all our social channels. And it gets pushed out to all our followers on those social networks, so that way, more people are listening in on our webinar right then and there.The third thing that we do, and we love this strategy, is we start sending follow-ups after the webinar is over. And you’re probably like, “Neil, how does this get me more people into my webinar?” Well, a lot of the people that you emailed to join the webinar won’t join in, so after it’s done and recorded, you can email all those people to then watch your recorded webinar. The second thing is, a lot of people who sign up for your webinar also don’t attend the webinar that day, so if you email them the recorded version, you’ll also get more people listening in on your webinar. And during the webinar, you should be pitching your products and services after you give a lot of goodwill and value, which helps you generate more revenue. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Do This Email Marketing Strategy for 100 Days [Video]
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Entrepreneurship

Do This Email Marketing Strategy for 100 Days [Video]

Are your emails actually getting open? Are your subscribers actually clicking on the content you’re sending? If they’re not getting open, and your click-through rate is just in the gutter, it’s time to change things up. 00:00 Intro01:04 Step 1 | Scrub Your List02:08 Step 2 | Personalize Your Messages03:04 Step 3 | Segment Your Audience03:40 Step 4 | Test, Test, Test!04:10 Step 5 | Automate When You CanRESOURCES & LINKS: ____________________________________________Ubersuggest: neilpatel.com/ubersuggestAnswerThePublic: answerthepublic.com ____________________________________________89% of markers use email as their primary channel for lead-generation, and 22% of markers actually report click-through rates of over 20%, versus the industry average of 10.69%. So, if you want sky-high click-through rates, it’s attainable. You just have to execute the right strategy. Here are few simple steps that you need to implement ASAP, for the next hundred days, so that your email campaigns can be successful.Step one, scrub your list. Here’s the thing. You want your list to keep growing bigger and bigger, right? If you keep sending emails to people who don’t open up your email, even if they don’t mark it as spam, even if they don’t unsubscribe, but if they don’t open up your email. So offer solutions like Gmail and Outlook, will start putting your emails in other people’s spam boxes. So you want to unsubscribe. In other words, scrub your email list, remove people that don’t engage with your email list. It’s the easiest way to get your emails delivered in the inbox for everyone.Step two, personalize your messages. We found that, when we personalize our subject line in our emails, we get open rates of up to 74% more. So, you can do little things like putting the person’s name in the subject line, right? That’s an easy way to personalize it. Or you can make your subject line all lowercase. See, when someone’s sending you a business email, a lot of times, they use the correct capitalizations, and punctuations, but when a buddy just sends you an email, it’s just short, to the point. A lot of times, it’s sloppy, but those kind of subject lines, they get a lot of opens, such as, like, if I have a buddy named John, and then I saw something cool, my subject line will be like, John, check this out. It’s short, it’s simple, but I know my buddy John will open it.Step three, segment your audience. When you segment your email list, you can do things like, buyers versus non-buyers, people who have added things to their cart, but have not completed. We found that, when you segment, you generate more revenue, versus non-segmenting. For example, if you’re already a repeat buyer, and you’re on my email list, why would I send you the same email I would send someone who hasn’t ever made a purchase? You’d be like, I already bought that. Why are you sending me an email on that? That’s why segmenting is really important.Step four, test, test, and test some more. Test out copy. Test out your design and button variations. More than 50% of markers use A/B testing to boost conversions. Look, just because I’m telling you what’s working for our clients at our ad agency, NP Digital, doesn’t mean it’s always going to work a hundred percent of the time. You have to test, ’cause it’s a little bit different for every single industry, and every type of list. And if you just want my team to do all this testing, and email marketing for you, check us out at npdigital.com.Step five, automate when you can. Trigger-based emails are super-effective. Open rates for trigger emails can be highest, 49% from what we’ve seen, such as, they buy this. You may send another email, with a upsell or a downsell. That’s a really effective trickle-based email. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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The Best Way to Use WordPress [Video]
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Entrepreneurship

The Best Way to Use WordPress [Video]

The best way to use WordPress. WordPress is an amazing resource. Millions of people all over the world use it to create, build out, and manage their personal, or even professional, websites. In fact, as of 2022, there were more than 455 million websites hosted on WordPress. But, want to know an amazing way to take your site to the next level?00:00 Intro00:32 All in One SEO00:43 Set Custom SEO Titles and Meta Descriptions01:36 On-Page Optimization01:59 Readability Analysis02:16 Customized Search Result AppearanceRESOURCES & LINKS: ____________________________________________Ubersuggest: neilpatel.com/ubersuggestAnswerThePublic: answerthepublic.com WordPress: wordpress.org All In One SEO: ​​wordpress.org/plugins/all-in-one-seo-pack____________________________________________You probably know at least a little about SEO, but there’s a way you can even take things even further and fully optimize your website so it performs better with search engines. It’s called All in One SEO, and it’s one of the best plugins you can install for your WordPress site.Here’s how it can help your website, feature number one, set custom SEO titles and meta descriptions. You can control SEO settings on a per page basis, set an SEO title and meta tag manually, you can preview how it looks in search results on either the desktop or mobile. With advanced settings, you can also set up a canonical URL, include other meta tags, and configure additional settings. Now, when you’re optimizing your meta description title tag, keep in mind you want to include keywords. You want to do a search on Google for the terms you want to rank for and see what other people are using for both the title and description, ’cause it’ll give you ideas. With your title, short and to the point is better than using up all the characters. We’ve found that shorter title tags under 50 characters tend to get more clicks compared to using longer ones. In many cases, we even find ones that are under 40 characters perform better. And with your meta description, make sure it’s compelling so people want to click through and read the rest.Feature number two, on-page optimization. Simply enter a focus key phrase and the plugin will make sure your content has been properly optimized, evaluating keywords in your title, meta description, URLs, intros, subheadings, and even more. It also checks content length, internal and external links, title tag length, and other essential SEO factors.Feature three, readability analysis. Remember, Google factors in how useful and user-friendly your content is. All in One SEO checks images and visuals, paragraph and sentence length, passive-voice usage, transition word, and repetition.Feature four, customized search result appearance. Take full control of what your posts and pages look like in search engines. This is super important because the last thing you want to do is write this masterpiece, but then have your post look terrible in the search engine results page. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #digitalmarketing

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The Biggest Lie You’ve Been Told About Social Media [Video]
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Entrepreneurship

The Biggest Lie You’ve Been Told About Social Media [Video]

We’ve never seen anything like social media before, not in our lifetime, not in any lifetime. With literally billions of users across every single corner of the globe, it’s unprecedented lightning-fast method of exchanging information and misinformation.00:00 Intro00:32 The Lie00:59 The Proof02:03 TipsRESOURCES & LINKS: ____________________________________________Ubersuggest: neilpatel.com/ubersuggestAnswerThePublic: answerthepublic.com ____________________________________________As someone that posts regularly on just about every meaningful social media platform, I see all sorts of crazy takes everywhere all the time. And the one that absolutely drives me crazy, because of how untrue it is, is social media marketing doesn’t drive bottom-line results. That’s just flat-out wrong.For a lot of the old-school business owners, they just assume that social media marketing is something that kids are on and their brand social media presence is basically set up to keep up appearances and maintain some kind of online presence. But the reality is that social media marketing can drive tons of traffic leads and conversions, period. Don’t believe me.Here are a few stats that show you what a big fat lie that, hey social media marketing doesn’t provide results really is. 34% of consumers use social media to learn about brands and their products and services. In essence, people love figuring out what products and services to use based on what they see on the social web. 70% of marketers use Facebook ads and there were 10 million active advertisers on the platform last year. 83% of people used Instagram to discover new products and 87% said that they would took a specific action after seeing more information. 64% of buyers would rather send a message to a brand on social media, then call customer service. And 43% of Gen Z consumers have made a purchase from social media platforms. 79% of people say that UGC impacts their purchasing decisions.Look, that’s a lot of stats. So if you think that social media marketing isn’t important, you’re dead wrong. It really does help. What I want you to do is first off, go on all the major social platforms that your ideal customers on, whether that’s LinkedIn, Facebook, Instagram, TikTok, all the main ones.Two, I want you to post at least one time a day. And yes, you can repurpose the content they use for one social network for others. You may have to adjust it here and there, but that’s what I want you to start off with.Three, when people leave a comment on your social profiles, I want you to respond to ’em, engage with them and take care of ’em. By taking care of people, it creates amazing word-of-mouth marketing and it creates a lot of brand evangelists.Four, look to see what content that you’re posting resonates and what content doesn’t. Post more of this stuff that’s working for audience and less of this stuff that’s not working.And five, last but not least, what I really really want you to do is go look at Facebook’s ad library. You can see what a lot of your competition’s doing with their Facebook campaigns and this will give you ideas on what can also work with both your organic and paid social campaigns. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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This is KILLING Your SEO Strategy (Here’s How to Fix It) [Video]
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Entrepreneurship

This is KILLING Your SEO Strategy (Here’s How to Fix It) [Video]

Your website has to provide users with a high-quality experience, or they will 100% seek out a different website. Here’s how you can optimize your UX so that you can kick your SEO strategy into high gear.00:00 Intro01:13 Tip #1 | Optimize Your Page Speed02:01 Tip #2 | Optimize Your Images02:39 Tip #3 | Make Sure Your Headlines Are Perfect03:12 Tip #4 | Simplify Your Website’s Navigation03:49 Tip #5 | Improve Your Mobile Speed ExperienceRESOURCES & LINKS: ____________________________________________Ubersuggest: neilpatel.com/ubersuggest____________________________________________If you could avoid one SEO mistake, what would it be? Now, there are tons of big no-nos when it comes to SEO. The more obvious red flags that can actually get you penalized include things like keyword stuffing, using a ton of duplicate content, buying backlinks, and things like that. But there’s one major issue I see a ton of newbies make and it’s probably not the one you think, of because when people think of SEO, they think of keywords, backlinks, meta descriptions, and things like that. The thing I see that people look over all the time that’s killing their SEO strategy is not optimizing their UX. See, search engines don’t just evaluate webpages based on the keywords you use or how many backlinks you have. Tip number one, optimize your page speed. 88.5% of visitors leave a website because of slow load time. Just imagine, you pick up your phone, you go to do a Google search, you click on a result, one second, two seconds, three seconds, still not loaded, four seconds, five seconds, six seconds, halfway loaded, seven seconds, eight seconds, nine seconds, fully loaded. That’s a long time. You’re going to leave the site. Make sure your code is clean using a CDN, which is a content delivery network, so that way your website is on servers all over the web. Tip number two, optimize your images and content. Updating and republishing old blog posts with new content and images can increase traffic by as much as 106%. According to HTTP Archive, images make up an average of 21% of a total webpage’s weight, so make sure that you’re compressing the images, not in size, I’m talking about file size, so not in dimensions, but more so file sizes of where you want to compress ’em, and when you update your content, optimize your images, make sure that they’re images on what people are looking for, you’re going to be much better off.Tip number three, make sure your headlines are perfect. 36% of SEO experts said that the headlines were the most important SEO element. David Ogilvy always used to say, “80 cents on the dollar spent on the headline.” So you got to make sure that your headline is amazing, and there’s a lot of stats out there that show this. Eight out of 10 people read a headline, two out of 10 people read the rest of your content. So you got to really focus on the headline and make it catchy. What I like doing is running A/B tests using paid ads with different headlines to figure out what people like the most.Tip number four, simplify your website’s navigation. 84.6% of web designers believe that crowded web design is the most common mistake made by small businesses, and look, simplify your navigation, simplify what’s on a page, remove unnecessary elements, it just makes things easier for people to navigate. If you’re not sure if you’re making things simpler or worse, you can always use analytics tools like Crazy Egg which shows you where people click. You can also survey ’em, and on top of that, if you want to do a lot of user testing, check out usertesting.com which can also give you more feedback.Tip number five, improve your mobile experience. Google recently reported that 60% of searches are completed on your phone. That’s a lot. How’s your mobile experience? Is it amazing, is it bad? Majority of the people that visit your website eventually, if not already, will be from mobile devices. Look at a lot of social networks that you use, Instagram, Twitter, TikTok. Where do you find them? Mobile devices. It’s super important that you optimize your site to be responsive so that way your website can expand if someone has a big desktop computer, a laptop, an iPad, a small mobile phone, or a big mobile phone, a responsive design adapts so that way it fits all these devices. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Why Your Blog Strategy Isn’t Driving Traffic [Video]
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Entrepreneurship

Why Your Blog Strategy Isn’t Driving Traffic [Video]

Markers that prioritize blogging are 13X more likely to see a positive return on their investment. Though so few blogs actually drive traffic, let alone conversions. There can be many reasons for this, but here are my top 5 reasons your blog strategy isn’t driving traffic.0:00 Intro0:44 Reason #1 | You’re not incorporating images into your content1:33 Reason #2 | You’re not linking correctly2:33 Reason #3 | You’re not leveraging topic clusters3:11 Reason #4 | Your meta descriptions aren’t optimized3:52 Reason #5 | You’re not promoting nearly enough on socialRESOURCES & LINKS: ____________________________________________Canva: https://www.canva.com Dribbble: https://dribbble.com Upwork: https://www.upwork.com Ubersuggest: https://neilpatel.com/ubersuggest ____________________________________________Did you know that according to HubSpot, “Markers that prioritize blogging are 13X more likely to see a positive return on their investment.” But here’s the thing. We all know that blogging is important, but so few blogs actually drive traffic, let alone lead to conversions. Why? There are tons of reasons, but it can be especially frustrating if you follow Google’s exact device, right? Here’s some of the reasons why your blog might not be generating enough traffic.Reason one. You’re not incorporating images into your content. According to Jeff Bullas, “Articles with images get 95% more total views than articles without images. And if you want to take it one step further, consider using infographics as well. Infographics tell a whole story. It makes a lot of you know, rich data type of content, easy to understand and digest in a visual format.Reason number two. You’re not linking correctly. Long-form content gets an average of 77% more links than short articles. But here’s the thing. The way Google crawls your website is by links. When other people link to you, they bind your website, and they start indexing. The more links you have, the more valuable your site is, but your links internally within your website is how Google also crawls your whole website, and figures out what articles are related to each other and which ones, should they rank higher. So if I have an article on let’s say, digital marketing and I’m talking about different strategies in digital marketing, such as social media marketing or SEO or paid advertising on Facebook, I would link to the respected article. So for example, when I talk about social media marketing, I may link to an article on the beginner’s guide to social media marketing. When I’m talking about SEO within that digital marketing article, I may link to let’s say, a guide on how to get started with SEO, and so forth and so on. That will help your overall site get more traffic and rank higher in Google.Reason three. You’re not leveraging topic clusters. Former product marketer at Buffer offered Lua built topic clusters around Instagram and marketing by interlinking articles related to the same topic. And in six months, weekly organic traffic went up by 48%. From 27,000 visitors to 40,000. That’s a massive increase. So consider doing clusters. You can also see this on Moz. They talk about the beginner’s guide to SEO, and they’ll have all these articles that they’ll link to that are more detailed when it comes to around SEO.Reason four. Your meta descriptions aren’t optimized. Title tags between 15 and 40 characters have a 8.6% higher click-through rate than lengthier ones. So make sure your title tags are short and to the point. Also, consider leveraging emotions within your title tags or even evoking curiosity. So for example of evoking curiosity is, the seven benefits of green tea. Number five will shock you. Whoa, what’s number five? It’s going to shock me. That’s an example of evoking curiosity, and with emotions if your titles or descriptions make people feel happy or sad or loved, those are all ways to get more clicks.Reason five, you’re not promoting nearly enough on social. Think your blog strategy starts and ends with your actual blog? Think again. 73% of marketers believe that social media has been very effective for their business, and it’s one of the best ways to promote your blog. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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