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Entrepreneurship

Neil Patel’s Double-Your-Traffic Master Class [Video]

Right now, there are over a billion blogs on the internet – roughly one for every seven people.That means competition is steep, and if you want to keep your page alive and thriving, you can’t afford to be like every other site out there.But if you’re like most entrepreneurs or business people, you don’t have a ton of time to devote to writing blog posts or monitoring long-term traffic campaigns.(Especially not with Google algorithms and SEO trends that change every few weeks.)And that’s why I’m launching my Master Class.I have three brand-new tactics that can push your site to the top of the rankings in less than a week.Each Tactic Will Take You a Max of 30 Minutes – If Not Less.First, I’ll show you a simple drag-and-drop technique that got me to number one on Google in just four days. Once you put it to work, it could get you an extra 20,000 visitors a month.Second, I’ll show you how to take an enterprise-level strategy and add it to your site. Major Fortune 1000 companies are already using it to get millions of free visitors every month, and I know it can have the same massive impact for you.Third, I’ll show you my absolute favorite site hack. It can literally increase your traffic by 50% just by adding seven characters into your site’s metadata.If You Do These Three Tactics Right, I’m Guaranteeing You Can Double Your Traffic within 5 Days.I’m here to show you what these tactics are. And I’m going to walk you through them step by step during the Double-Your-Traffic event.

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Entrepreneurship

How To Future Proof Your SEO Against Google’s Next Update [Video]

How to future proof your SEO against Google’s next update. You’ve put in all this time and effort into your SEO strategy and all of a sudden, boom, Google wants to change things up on you. An update can have a major impact on your SEO strategy. It can cause your content to slip in the rankings and even give your competition a leg up. Unless you’re prepared. Future proofing your SEO strategy is absolutely essential because updates happen all the time. RESOURCES & LINKS: ____________________________________________CloudFlare: https://www.cloudflare.com/Crazy Egg: https://www.crazyegg.com/Google Search Console: https://search.google.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________In fact, since 2016 there have been 16 Google core updates. Future proofing your SEO strategy is absolutely essential because updates happen all the time. Heck, since 2018, there have been roughly three Google core updates each and every single year. And here’s even a crazier number. There’s roughly 4,500 times that Google changes their algorithm each and every single year according to Search Engine Land. Now, most of these changes aren’t major ones so you’re not going to notice them. But still, that’s a lot of time that goes into adjusting and tweaking Google’s algorithm. And some of these changes are so teeny tiny that your traffic just goes up a little bit or down a little bit and you don’t really need to worry about those. But every once in a while, you’re going to have a major update that drastically changes your traffic, and those are the ones that you need to future proof yourself from. So how can you future proof your SEO so that way you can stay ahead of Google’s next update? Well leave a comment below guessing what it might be. I’ll give you a hint. Focus on user experience. Think about it. Every Google update has essentially the same overall goal, make the algorithm more reflective of human behavior. So think about what is best for people, not what’s best for Google. That way the pages that users are actually searching for and spending time on are the ones that tend to do the best. Google doesn’t care if you have a million backlinks versus 5 million backlinks or a hundred thousand. Think about it, whenever you do a search, are you like, hmm, this result is number one and it should be because it has a million backlinks. You don’t care about that as a user, you just care about the user experience. Are you getting what you’re looking for? So there’s a few ways you can prioritize your user experience and give users what they’re looking for. Now, when Google has an update, sometimes even if you do all this stuff, sometimes you lose and you get less traffic. That’s okay. You’re not optimizing for the short run, you’re optimizing for the long run. Cause a lot of times what happens is Google will make changes and realize, wait, this actually wasn’t the best change for the user. Let me go actually make this other change. And over time, if you do what’s best for the end user, you’ll find that you’ll continually grow your traffic over time. That’s the key with future proofing your website for SEO. Now, if you just want my ad agency, NP Digital to just do this all for you, check us out, hit us up. We were the agency of the year and we have a great track record of doing this. If you just have any questions, leave a comment below. I’m here to help. If you enjoyed this video, like it, share it tell other people about it. Thank you for watching. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/E6j_D4WQ1r4#seo2023 #googleupdate #googleads #seostrategies #seogoogle

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Entrepreneurship

Top 5 Favorite SEO Hacks [Video]

Top five favorite SEO hacks. To win, you have to think outside the box. If you just do what everyone else is doing, you won’t win, that is especially true with SEO. Here are my five favorite SEO hacks that are out of the box. RESOURCES & LINKS: ____________________________________________calculator.net: https://www.calculator.net/CodeCanyon: https://codecanyon.net/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Hack one, buy websites. Have you noticed there blogs about everything? Well, as simple strategy for you to get immediate results is to look for a blog in your space. This shouldn’t be hard, as there’s over a billion blogs. Look for one that has good rankings and traffic, you can find out their traffic stats using tools like Ubersuggest. What you’ll want is a blog that ranks really well within your space, has great content, but doesn’t monetize through ads or selling products or services. And then what you want to do is merge that content over to your website, do 301 redirects, put them to the appropriate URLs when you’re doing the 301 redirects, and what you’ll find is you’ll start getting instant rankings and traffic. Hack number two, ranking number one on YouTube with SEO. So YouTube’s algorithm is the opposite of how Google SEO works. If a video does really, really well in the first 24 hours, when it’s released on YouTube, it’s probably going to do well in the long run. So how do you get your videos to do well in the first 24 hours? Not through ads, because that takes too long to get up and running. Usually, by sending out an email blast. So when I release a video, I send out an email blast and even a push notification blast, within the first hour the video goes live, I let everyone know about it, I get tons of views, tons of engagements, and my YouTube views go through the roof, and my rankings shoot up. Hack three, release tools. Have you heard of calculator.net? The site doesn’t look amazing, but it has 6.2 million backlinks. Let me say that again, 6.2 million backlinks. “How?” You may ask, it’s because they have calculators on everything. People love linking to calculators. If you release free tools that people want and they love, you will build links naturally, you won’t even have to send out an email. It works that well. If you can’t create these tools, you can just go to sites CodeCanyon, pop, buy the tools, pop the bubble on your website, and boom, you’re off to the races.Hack number four, respond to blog comments. This one is simple, and you probably are like, “Wait, this isn’t really a hack, Neil.” But let me explain why it’s so valuable and it is a hack. Wikipedia is the seventh most popular site on the web, according to to Similarweb. You know how Wikipedia does so well on Google? They update their content on a regular basis. Another way to also keep your content updated, and I wouldn’t recommend that you not do the first, so you should still try to update your content at least once or twice a year, is you can also use blog comments. And when you use blog comments, what you’ll find is that when people leave comments, and you respond to them, and you leave really thorough comments, people come back and keep leaving more comments. This produces more content and in essence, you’re updating those pages and making more and more valuable for Google, which helps with your rankings. And when you’re leaving comments, don’t just leave a thank you, make sure it’s thoughtful, it’s relevant, and it helps people out. Hack five, use fewer key words, or at least for App Store SEO. So SEO doesn’t just exist on Google, Apple App Store is extremely popular. No matter where you are, if you turn around and you see someone, chances are, someone has an iPhone, which means they also are on the App Store. But if you want to rank in the App Store, you shouldn’t shove tons of keywords in your title, even description. Most people don’t know this, but the fewer keywords that use in your title or description in the App Store, the easier it is to rank for those terms. Just make sure that the keyword you pick or the keywords you pick are super popular. It makes it way easier to rank and get higher rankings, versus going after too many keywords in the App Store, which makes it harder to rank. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/fnM0WZWsmfQ#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

The Biggest SEO Mistake I’ve Made [Video]

The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Leave a comment below, letting me know what you think my biggest SEO mistake is. I gave you that hint right? Now before I break down my SEO mistake, I want to first tell you that you need to think long term. See, I was shortsighted when I first got started into the role of entrepreneurship and marketing. When I was in my early twenties, and even before that, when I was 16, 17, 18, because I started SEO when I was around 16 years old. And to give you context, now I’m 37. I want to make money fast. So fast, I look for shortcuts. And there was this one site called Battlefield Bypass which was expired domain with a lot of authoritative links. These links were naturally generated and not purchased because it was a national park site. And it was part of the award that happened on that land. So I bought it, converted it into online casino site. Within months, I was ranking the top three positions on Google for the term “online casino”. That keyword is worth hundreds and thousands of dollars a month in affiliate revenue. Not thousands, hundreds of thousands to give you perspective. That’s millions of dollars a year. That’s a lot of money, especially when you’re under 20 years old. But within months, Google whacked me! All of a sudden that site lost all of its rankings. In essence, I was trying to cheat the system by getting traffic and rankings by cheating instead of providing value. See, the sites that rank in the top in the long run are the ones that users love the most. No one that cheats their way to the top lasts forever. Just think of it this way. You don’t really care if a site at the top has a lot of back links or better on page code. You only care if that site solves your problem and ideally in a quick and affordable fashion. Now I learned a lot from this mistake, and I made tones of others as well. But I had the shortcut mentality when I was young and I was growing up. And if I could go back in time I would stop taking shortcuts. And I would be much further in my career even as an entrepreneur. That’s my big SEO mistake. If you’re struggling with SEO, and you don’t want to make all the mistakes that I’ve made, and you want to get your rankings by providing value to users and using ethical, clean tactics check out my ad agency, NP digital. If you have any questions, leave a comment below. I’m here to help. If you enjoy the video, like it, share it, tell other people about it. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/j-hZ_8XWwY0#NeilPatel #SEO #Growth #DigitalMarketing

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Entrepreneurship

The 5 Industries Most Likely to Make You a Fortune as a Digital Marketer [Video]

How to outsource your marketing to the right ad agency. See, if you hire a company, even those that work with Fortune 100 companies, and they put junior people on your account that have never done marketing before, it doesn’t matter if you hire me or someone else, you need to look at the people who are actually working on your account and doing the work. What are their qualifications? RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Step #1 is, make sure you’re not just hiring an ad agency, you’re hiring specific people within that ad agency who are working on your account. So make sure you have really good people on your account, and make sure their credentials aren’t just great, and their track record is not just great, but they also have experience within your industry, which means they’ll be able to produce results quicker. Two, you need to make sure that company has industry experience. So when they’re pitching you, let’s say if you’re a FinTech company, they need to show you other examples of FinTech companies that they produce results for. And they need to provide references for this, because when they do that, there’s a higher chance that they’ll be able to provide results for you as well.The third thing that you need to do is, before you even work with that company, they need to analyze your business and tell you everything that’s wrong. They need to tell you everything that’s wrong in such a detailed overview, you’re going to be like. And if they’re not willing to break it all down for you and break down how they can drive the results, what you’re doing wrong, what needs to be fixed, in what order, to get the results you’re looking for, then you’re wasting your time. So make sure they do that. The next thing you need to do is have Goal Alignment. What are the goals that you’re trying to achieve? And can they achieve it? Sometimes, people come to us and they say, “Hey we’re a venture funded startup, “we raised a hundred million dollars. “We have no revenue, “and we want you to help us get to 20 million in revenue “in the next six months.” Literally, I’ve had someone call me and ask for that.But that doesn’t logically make sense for you to take them on as a client if you’re an agency, because if you can’t produce the results, they’re going to be upset at you in turn anyways. So make sure that the goals are aligned both from the agency end and from you as the business owner or the marketer or the CMO, or whoever’s hiring that agency. If you guys can’t align on the goals, it’s not going to work out. The last thing I have for you is, make sure time zones are similar. With marketers these days, they can be working from anywhere, especially with people going remote. Just because someone is from the United States, doesn’t mean they live in the United States. They can be working from one of those islands. And you know, Thailand, that’s, looks amazing, at least from the pictures, but you don’t want to do calls in the middle of the night, your time, it would just be super inconvenient for you. So you need to make sure that they’re on your time zone. It doesn’t matter if they came from the same city. If they’re not on your time zone, it’s going to be a pain. That’s how you find a agency that produces results. Now, there’s a lot of other things that you may want to look out for as well, but those are the main pitfalls that I see companies making when they’re hiring agencies. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/9Gb8XCjNh-I#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Content Marketing VS SEO // Which One Drives More Traffic? [Video]

If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I’m going to break down content marketing versus SEO. Which one drives more traffic?RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________00:00 – Introduction00:23 – The old SEO Vs Content Marketing debate01:16 – The Beginner’s Guide To Content Marketing01:25 – Doing Content Marketing On Different Platforms02:03 – Targeting The Right Keyword and Offering Amazing Content02:31 – Writing Great Headlines And Meta Descriptions For Your Content.02:54 – Optimizing Your Content For Readability 03:09 – Structure Data03:43 – Internal Linking03:58 – User Experience Improvements04:22 – Importance Of Optimizing And Having a Good Content on Your Bottom Line.What do you think? Is it SEO? Is it content marketing? Well, you’re about to find out. A lot of people actually say, “This is a false debate since SEO and content marketing should work together.” And that’s definitely true when it comes to generating traffic on your own website. If SEO’s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do SEO if you don’t have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don’t. So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event. Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let’s dive in to how content marketing and SEO should work together.The bottom line is your content won’t perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/b4-_hjLk_ck#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Why Your Content Gets ZERO Attention and Traffic (Even When It’s Fully SEO-Optimized) [Video]

Are you tired of writing content that doesn’t get read? Well, who wouldn’t be? But, do you want to fix it? Of course you do and I’m going to teach you how. Today, I’m going to break down why your content gets zero attention and traffic, even when it’s fully SEO-optimized. RESOURCES & LINKS: ____________________________________________Ahrefs: https://ahrefs.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________A study by Ahrefs showed that 90.63% of content gets no traffic from Google. Think about that, that’s one out of 10 pages that are getting traffic, nine out of 10 pages are getting no traffic. That’s a lot of content that’s getting no traffic, and there are a few reasons why your content is getting noticed. And there’s a few reasons why your content isn’t getting noticed. So, let’s go into each of the reasons. Reason number one, you’re targeting only head terms and keywords, because if you only target those big popular terms, you’re not going to get that much traffic. Start targeting variations of these longer tail keywords as well. Great example of this is, how to get more followers on Instagram? How to get more Instagram followers? You see there? One was, how to get more Instagram followers? And one was, how to get more followers on Instagram? So, when you do variations of these, and you build up those topic clusters or content clusters, to support your overall authority around those bigger topics and head terms, you’re going to start ranking better, and that’s how you compete with the Wikipedias of the world. Now, reason number two, optimizing for search engines instead of visitors. Look, no matter how much time you spend optimizing your on-page SEO, even making sure your content contains all the keywords that you’re targeting, the long tail ones, the head terms, the variations of them, that just won’t work if your content doesn’t help people. So, even if you put together the best content piece around the iPhone 13, and teaching people how to use it and all the features, that doesn’t really mean you’re going to get any traffic to it. People are just really looking in most cases to just buy iPhone 13. Reason number three, you’re not doing contextual internal linking. When you write content in certain area, let’s say you’re blogging about marketing, chances are there are plenty of opportunities for you to internal link to other content piece on your website. Let’s say for example that I’m writing an article about social media marketing, and you also have another page on Instagram marketing. Now, if I had to fudge in Instagram marketing into my social media marketing article and it doesn’t really fit, then I wouldn’t do it, but you already know Instagram is social media, so it should fit.Reason four, your page doesn’t have enough backlinks. Backlinks are still one of the most important ranking signals and Google takes it into account when serving users with search results. It’s just like a presidential election, the more votes the president gets, the more likelier to win. The similar way happens with the web. The more backlinks the page has, the more organic traffic it gets from Google. You should focus on creating content that has the potential to naturally attract backlinks and keep working on your link building efforts over time. Reason five, your content isn’t evergreen. Not every content piece should be evergreen, but the majority of your content should be. If you’re going to write content that is only going to be relevant for a month in your new site, that’s fine, but if it’s a huge amount of effort to create that content, then why are you’re really wasting it? Focus on long-term results.Reason six, your page takes too long to load. It goes beyond just SEO, it goes all about experience. I don’t care how many backlinks do you have or how good your SEO is, as a user, if I search and I click on your site and it takes like 10 seconds to load, do you think I’m going to be sticking around? No, unless you have like some crazy deal and you’re selling me an Apple laptop that’s brand new with no defects for a hundred dollars, I’m not going to wait 10 seconds. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/H-HT6P1VRV4#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

A Minimalist’s Approach to SEO: The Only 3 Things You Should do Every Week To Get Traffic [Video]

There are over 200 factors in Google’s algorithm. Wouldn’t it be great if you could rank higher on Google without learning each of those factors? Today I’m going to break down a minimalist approach to SEO. The only three things you should do every week to get traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________If you’re overwhelmed and don’t have lots of time to invest, it’s important to know where to focus your efforts. Sure, it would be great to do everything, but that’s not always realistic. And instead of doing everything that you read online about SEO, let’s see the activities that will produce the most impact on your business. So number one, optimizing existing content. Now optimizing existing content is all about finding new keywords, sitting on page two and three and optimizing for them. What you also want to end up doing is going to Google Search Console, and then looking to see which pages are getting the most impressions, but the least amount of clicks. And within there, you want to click on those pages and look to see which keywords are getting a lot of impressions that are on page two or bottom of page one that you may not be talking about too much within your content. And then what you want to do is update the content to include those keywords. You may also want to include those keywords within your title tag and your meta description. The next thing when it comes to updating content is deleting your underperforming content. See, just because you write content and you generate a lot of links to it, it doesn’t mean that it’s a good piece of content. It doesn’t mean that it’s going to rank. It doesn’t mean that it’s going to get social shares. Just some content, even though people link to it, they just don’t care to read about it. And that’s the harsh reality of content marketing.The next thing when it comes to updating content is consolidating content. When we’re also talking about updating content, I also want to discuss refreshing content that brings traffic to your website. There’s a lot of content that is already doing well and is generating traffic on your site. But what you’ll find is when you log to Google Search Console, some of these articles will drop in traffic over time, or they’ll continually rise. Also, if your article’s continually doing well, what are the cures that are driving you this increase in traffic? What could you do to even make it more related to those cures and better so that way you can get even more traffic? Now, the next tactic that I want you to focus on is doing competitive analysis to guide your content efforts. Here’s what I mean by this, right? So we already discussed updating content. Now, when we’re talking about competitive analysis.So what I want you to do is head over to Ubersuggest, and I want you to type in your domain. Now, when you type in your domain, you’ll get a report of your top pages, your traffic, the keywords you’re ranking for, but you’ll also see in the left hand navigation, an option to look at competing domains. So you want to end up looking at all the other sites that are similar to you. And what this Ubersuggest report does is it shows you all the similar keywords that you rank for, that other people also rank for. And it also shows you the keyword gaps.This report breaks down their most popular pages from top to bottom. It shows you who’s linking to them and it shows you those keywords that each of those top pages are ranking for. This will also give you new content ideas in case you don’t cover any of the topics that they’re generating a lot of traffic for that you’re not generating any traffic for. And this will give you ideas of what type of content to create. Now let’s talk about creating new content. Content clusters around keywords that your website has the potential to rank for. That’s what I mean. So if you go back to Ubersuggest, you type in a keyword, let’s say I go after SEO. In Ubersuggest in the keyword ideas report, there’s actually an option where you can actually put in your domain name and it’ll adjust the keywords that you have the ability to rank for. So once you put in your domain name, Ubersuggest will then filter the results. So you want keywords you can rank for that are going to be much easier and those are the ones that you should start creating content around and create content clusters. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/MN-g7XXUskc#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

How Much Time Should You Spend on SEO in Order to Rank #1? [Video]

A key to SEO is setting realistic expectations. If you want to rank at the top, you should know this. Today I’m going to break down how much time you should spend on SEO in order to rank number one.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/Hello Bar: https://www.hellobar.com/OptinMonster: https://optinmonster.com/____________________________________________If you want to grow slow and steady, spend three to six hours doing research and creating content per week. Spend four hours in competitive research per month to identify new opportunities with keywords you are still not targeting, but that aren’t too competitive. I want you to spend another four hours optimizing for technical SEO per month. And you can do this through the Ubersuggest Site Audit report. And if you want to grow aggressively, right, not slow and steady, but you want to grow aggressively, I want you to spend three hours a day doing research and creating content. Spend a minimum of one hour per day, doing Link Building and Content Promotion. If you create a lot of content, you don’t ever promote it, you’re just not going to get the traffic no matter how good your content is. And then you need to spend at least three hours per week writing emails for your email subscribers and scheduling them.And you can use tools like Hello Bar for that. You can use tools like OptinMonster for them. And you want to spend a minimum of three hours creating and scheduling content for your strongest social media platforms. Right, these platforms that you’re already doing well on, and you want to focus your attention on that. You could spend all your time on all the platforms out there, but we all know there’s not enough time in the day for that. So do you want to know how I spend my time on SEO with the site that’s already established? Well, the way I spend my time is every single week I go onto Ubersuggest and I look for keyword opportunities. So on Ubersuggest I can type in my domain name, neilpatel, and there’s a report that looks at competitive domains and it shows me all the other competing domains. The keywords that I rank on that they also rank for. Then I also look for all the keywords that they rank for, that I don’t rank for. And then I start looking at those keywords and seeing if they’re related enough for me to create content around. And then I start creating content around those pages. And if you also have established website like me, the other big group of time that I spent a lot of energy on is I go onto Google search console. And I look for all the pages that are getting less traffic quarter over quarter, year over year. And if I can see trends of pages declining in traffic, I look for the keywords that are actually declining related to those pages. The next thing that I spend time on is I make sure that my site is buttoned up from on-page SEO perspective. It doesn’t matter how much content creation that you have, or how much Link Building generation that you’re doing. If Google can’t crawl your website, you’re screwed. So I just make sure that my site’s buttoned up. And if you create a project in Ubersuggest, it’ll automatically run a weekly site audit and tell you when there’s new errors that you need to fix and it shows them to you. So just fix those in priority because the ones that Ubersuggest presents first are the ones that you should fix first. Because they’ll have the biggest impact in growing your traffic. And the last thing that I spend my time on when it comes to SEO, believe it or not, is collecting tons and tons of email. I found that if I build a brand, they call it the rule of seven in marketing. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize it, buy your product, tell other people about it. So by collecting emails, putting out more lead magnets, maybe blocking off part of my blog posts and say, put in your email to read the rest, by putting off free tools that allow me to collect emails and then sending out email blast.Now, one thing that my team spends a lot of time on that I don’t, but this has helped my rankings is my team goes and updates a lot of my old content. And they just make sure it’s fresh and up-to-date, and still relevant. And by doing that, we continue to maintain and grow on our SEO traffic. And that’s how established website should continually spend their time. You can also add in a lot of other tasks, but that’s where we spend the majority of our time to maintain and grow our traffic If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/ws26duw7mAw

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Entrepreneurship

4 eCommerce SEO Techniques for Beginners (Ranking Your Products and Getting FREE Google Traffic) [Video]

Do you want to learn how to drive a thousand E-commerce sales from SEO without being a SEO expert? Well, today I’m going to teach you how. Today I’m going to break down four E-commerce SEO techniques for beginners.RESOURCES & LINKS: ____________________________________________Google Merchant: https://www.google.com/retail/solutions/merchant-center/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Now I have a question for you, I want you to leave a comment below so that way I know how to better help you out. How many sales are you getting per month from your E-commerce store? If it’s zero, that’s okay. I know I need to help you a little bit more to then. If it’s a hundred or a thousand, let me know whatever the number is below on a monthly basis what you’re getting in sales, and I’ll make sure I’ll help you out whenever you need it.So step one, Google Merchant. It gives you free exposure, free organic traffic in the Google Shopping tab. There’s integrations with a lot of E-commerce platforms that can help you generate your shopping feed automatically and even submit it for you automatically to Google Merchant.Step two, Product Page SEO. Don’t focus on search volume in your keyword research process focus on keywords with transactional intent. Just keep this in mind.And if you’re struggling to find these transactional keywords, you can type in head terms like laptop, those one or two word keyword phrases within a Ubersuggest.com, and when you type it in, it’ll give you a whole laundry list of ideas in the keyword ideas report.So when you’re on Ubersuggest, once you type in your keyword in the left-hand navigation you’ll see keyword ideas, you click on it and you’ll see all the recommendations related to laptops. And there’s even questions there, preposition, comparison keywords. A lot of these will be transactional-based keywords that aren’t that competitive don’t drive as much volume, but they’ll definitely drive your revenue.You also get to keep in mind your title meta description. You want to include the brand of the pack there. You want to include the name of the product there and include the model number as well or anything else that differentiates your product or makes it unique and helps us stand out from competitors who may be selling similar products.And of course you want to add structured data, add FAQ content, so that way people know, Hey, here’s the FAQ’s but Google can also pull that in. You want to share real testimonials not fake ones, real ones, the more detailed with images, even better.And you also want to write unique product descriptions optimized for both SEO and Conversions. And this one’s a big mistake that I see people making because when they’re writing product descriptions, a lot of times they’re selling the same product that other people have to offer.Step three, minimize your load time and maximize your site speed. We talked about this a little bit, but just think about it.You can use a Google page speed insights, putting your URL, or heck you can even go into Ubersuggest, put your URL, check out the site audit report. And in that site audit report, it pulls a lot of stuff from Google’s core vitals updates and ensures that your website is doing all the things that you need to do from an on-page perspective, as well as a site speed perspective.So you can do well from both mobile devices and desktop devices and even tablet devices.Step four, create relevant URL structures. A lot of people in E-commerce for some reason, they put numbers in the URL. I don’t know why I’m not some model number or the pack has a number in there. You should avoid that. You want to include keywords that are relevant to your product because that’s how you’re going to get the most traffic in the long run.And keep in mind, you don’t want your URLs too long. When your URLs are really really long, Google thinks that when someone types in a really, really long query, your URL should rank, but then when someone types in one or two words that are part of your URL, but not everything in there, what you’ll find is as harder for you to rank, even when your webpage is a perfect fit for that keyword query that someone just typed in.So when in doubt, try to keep your URLs more shorter than longer. Now, if you need help with your E-commerce SEO, check out our add agency, NP digital. Well funny enough, over 40% of our clients are in the E-commerce space and we love helping them grow their traffic, as well as through SEO, paid ads and content and all the other services out there that you may need. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/FFWg6Dzw–g#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

The ONLY Features You Need to Use in SEO Tools [Video]

Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually get you more rankings. I’m going to break down four main features and reports that you need to rank higher. And here’s best of all, you can do pretty much all of this in Ubersuggest. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________You can find it in neilpatel.com/ubersuggest, or just go to ubersuggest.com. And you can do literally most of this stuff for free in Ubersuggest. That’s what’s great. So in that sense, we’ll go down the four main features you need to use and how you can do it for free. So, let’s dive right in. Number one, Rank Tracking, Look, on Google, if you don’t know what your rankings are, if they’re going up or if they’re going down, or how things are improving or declining, how are you going to improve? Those things are really important, right? Be here’s the thing with SEO, it’s a long game.And Rank Tracking shows you that, and it can track your rankings on a daily basis and a weekly basis, whatever you prefer. And you can even track your rankings on mobile devices and desktop. You can do the all in Ubersuggest for free. And what’s cool about that is that way you can see how you’re performing on different device types. And it tells you when you’re doing SEO, what’s working and what isn’t. The second thing that you need to look at with these SEO tools is Competitive Analysis. Competitive Analysis tells you what your competitors are doing and what’s working for them. Look, you don’t want to recreate the wheel. You want to do what’s working for others, and just do it better. Why start from scratch?And what’s cool is, you can see the keywords by clicking on the Keywords button and you’ll see all the keywords that that page ranked for. And that’ll tell you, hey, should I also create a page that’s very similar. Well, if I do, now I know what keywords to go after because it’s related to my business and it can also drive me sales. And another cool feature is you can also see all the backlinks that are driven to that page. All the other sites that are link into your competitor’s page. Because here’s the thing, if someone wants to link to your competitor, they’re probably willing to link to you too. So now, you got a list of links going to your competitors. So, you can create a better page than that’s more thorough, go after all their keywords, and you can also hit up all the people linking to them and ask them to link to you too. The other cool thing that I like about the Competitive Analysis report on Ubersuggest, you can see how much traffic your competitors getting. If they’re getting more traffic month over month or less traffic month over month, because Google is doing so many updates.The third report that you need to look at and feature within these SEO tools is Keyword Ideas. Now, the Keyword Ideas report in Ubersuggest gives you all these ideas that you can go after. So, you want to go after popular keywords. And what’s cool about the Ubersuggest Keyword Ideas report, you can actually filter it by some any region, such as United States or Canada, or UK, or India, or Brazil, or even South Korea. And within the Keyword Ideas report in Ubersuggest, there’s also a Content Ideas report. What that’ll show you all the content that you can write about that are related to those keywords. So, you can see what’s popular on Facebook, what’s popular on Pinterest, what’s popular from the backlinks perspective, and what’s even popular from an organic SEO perspective. The last factor, and this is number four, is Backlinks. If you don’t get people linking to you, you’re not going to do well. Backlinks are like votes. So, you want to get ideally bigger sites linking to you and more relevant sites. And you can use the Backlinks report within Ubersuggest. And what’s cool is they have a Backlink Opportunity report more specifically, where you can put in your URL and then your competitor URLs. And it’ll show you all the people that linked to your competitors, but don’t link to you. Because if someone links to not just one but two, three, four of your competitors and they don’t link to you, the chances are they don’t mind linking to other people in your space because they’re already linked to lots of your competitors. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/uWxyKa7osh4#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Social Media Marketing Tips For Every Brand (And What You Should Avoid at All Costs) [Video]

Everyone wants to post about stuff and link to their own website or link to somewhere else that’s not on Facebook. Facebook hates that because if you link to another site, that means that person is going off of Facebook and the chance of them coming back and clicking on an ad are slim to none. RESOURCES & LINKS: ____________________________________________Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement: https://youtu.be/SiPvYXsiA_sSocial Media Strategies To Boost Your SEO: https://youtu.be/UlmlzJTBL8MUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So from a personal brand perspective, a lot of times people usually feel comfortable with one platform. I call it repurposing content. They make their content for one platform like Instagram, and then just repurpose it on Twitter, Facebook, LinkedIn, et cetera. What are some ways that people can build their personal brand outside of social media, whether it’s podcasts or email newsletters, like what are the other things that people could be doing?So outside of social media, some of the things you can do to build your brand and your platform is you need to get out there on your own website. See social media has algorithms. I know LinkedIn and TikTok are great right now, and you can go viral, but that’s not going to last forever. You controlling your own destiny is super important. So everyone should have their own website and just create a blog. You can do it with WordPress, takes literally a few minutes, a click of button with most hosting platforms, get your domain name and just start creating content, whether that’s articles, videos.Start sending out text messages every time you have a phone number. When you do these types of things, you’ll start building up your brand over time. And it’s called the rule of seven. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize you, buy from you, increase your word of mouth awareness by telling their friends about you. So all you really need to do is just create your own website and then leverage the social platforms while they’re driving traffic and then push that traffic to your website. So that way you can control that audience and not be relying on those social platforms.I know some people are very passionate about certain subjects. I tend to avoid them because what happens is you start polarizing, in which some people will do business with you and some people won’t.But the one thing I will tell you is if you start talking about these sensitive topics, like religion, politics, there’s a good chance you can be a little bit off putting to a certain audience and you could potentially lose business. So you roll the dice with that and that’s why I don’t talk about any of that stuff online. So what about the blogs, forums, Reddit, those types of platforms. Should be, people become experts inside of like, embed themselves in the internet in that fashion? You can, if your business is growing, and you’re doing millions and millions of dollars and you have multiple people in your marketing department, I highly recommend it. If you’re running a small marketing team with one or two, three people, I wouldn’t recommend it.So I would recommend actually going for those smaller sites first, and then eventually if you have extra time go after the “Inc.s” the “Huffington Post”. what you’ll find is it gives you A, brand awareness. The second thing is it adds credibility. The third thing is, is it also drives business.The first thing people need to realize about Facebook is they make money by people clicking on ads. It’s that simple. Facebook hates that because if you link to another site, that means that person is going off of Facebook and the chance of them coming back and clicking on an ad are slim to none.They want more videos to compete with YouTube. They want more live content to compete with the television stations.So Instagram has quite a few different things. And the one thing I would recommend is if you’re trying to post Stories also consider going live, because if you go live and you do interviews, like Dan has a lot of followers, I have some followers, probably not nowhere near as many as him. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/FbBVrn_zaUk#SEO #NeilPatel #SocialMedia