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Entrepreneurship

How to Make Your Podcast More Popular (Lessons From 7 Years of Podcasting) [Video]

Creating and maintaining a popular podcast takes time, effort, and a commitment to continuous improvement. After seven years in the podcasting game, I’ve learned some valuable lessons that can help you boost the popularity of your own podcast. Whether you’re a seasoned podcaster or just starting out, these insights can make a significant difference in your show’s success.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6MgNew to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c____________________________________________Establish a regular release schedule for your episodes, whether it’s weekly, bi-weekly, or monthly. Consistency helps build an audience that knows when to expect your content and keeps them engaged.A podcast with poor audio quality can be a major turn-off for listeners. Clear, crisp sound can make a world of difference in attracting and retaining your audience.Identify a niche or specific topic for your podcast that sets it apart from the competition. Find your unique angle, and consistently create engaging content that resonates with your target audience.Before hitting the record button, plan your episodes carefully. Create outlines or scripts to ensure a structured and organized presentation. Listeners appreciate a well-thought-out show that flows smoothly.Bringing in guest experts or personalities can add depth and variety to your podcast. It can attract their followers to your show and provide fresh perspectives and insights.Leverage social media platforms to promote your podcast. Share teasers, behind-the-scenes content, and engage with your audience. Building an online community around your podcast can significantly boost its popularity.Listen to your audience’s feedback and engage with them through comments, emails, and social media. Show your appreciation for their support and make them feel valued.Consider investing in marketing efforts, such as paid advertising or partnerships with influencers in your niche. An effective marketing strategy can help you reach a broader audience.Don’t neglect the importance of search engine optimization (SEO). Use relevant keywords and create descriptive episode titles and show notes. This will help your podcast appear in search results and attract new listeners.The podcasting landscape is constantly changing. Stay up-to-date with industry trends, and be willing to adapt your content, format, or marketing strategies as needed.Networking with other podcasters can be beneficial. You can collaborate, cross-promote, and learn from each other’s experiences.If your podcast is gaining popularity, explore monetization options, such as sponsorships, affiliate marketing, or listener support. This can help sustain your podcast’s growth and quality.Podcast popularity doesn’t happen overnight. Be patient and persistent. Keep producing high-quality content, and gradually, you’ll see your audience grow.In summary, making your podcast more popular is a journey that involves consistent effort, dedication, and a willingness to learn and adapt. By following these lessons from 7 years of podcasting, you can increase your chances of creating a podcast that resonates with your target audience and gains the popularity you aspire to achieve. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#makemoneyonline #podcast #business

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Entrepreneurship

Unveiling the Future: Insiders Dive into AI Experimentation [Video]

In recent times, there has been a discernible surge in interest and engagement within various sectors, as insiders and professionals delve into the realm of artificial intelligence (AI) experimentation. This surge can be attributed to the growing recognition of AI’s transformative potential across industries and its capacity to reshape conventional practices.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6MgNew to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c____________________________________________The trend towards AI experimentation is driven by a confluence of factors. Foremost among them is the increasing availability of sophisticated AI tools and platforms that empower individuals with diverse technical backgrounds to embark on hands-on exploration. This democratization of AI technology has led to a wider spectrum of individuals venturing into AI experimentation, transcending traditional boundaries.Ethical considerations, too, play a significant role in shaping the contours of AI experimentation. As insiders delve deeper into AI’s intricacies, questions regarding bias, transparency, and accountability are gaining prominence. This engagement is fostering a broader dialogue about responsible AI experimentation and its implications for society at large.The journey of insiders into AI experimentation is not without challenges. The intricacies of AI algorithms and the complex nature of datasets demand a nuanced understanding. Insiders are confronted with the need to balance technical proficiency with domain knowledge, ensuring that AI solutions are not only accurate but also contextually relevant.In conclusion, the current trend of insiders immersing themselves in AI experimentation marks a significant juncture in technological evolution. The convergence of accessible tools, strategic motivations, ethical considerations, and collaborative efforts is shaping a landscape where experimentation isn’t confined to experts but is accessible to the curious, the innovative, and the conscientious alike. The outcomes of these endeavors have the potential to redefine industries, enhance decision-making, and guide the responsible development of AI, making this era one of profound exploration and discovery. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#AI #artificialintelligence #ubersuggest

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Entrepreneurship

Get More Traffic Now: Insider Tips for Success [Video]

Ready to boost your online presence? From optimizing your website for search engines to leveraging social media and creating engaging content, Neil & Kate Kordsmeir cover all the essential strategies for attracting and retaining visitors.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ SEO Analyzer: https://neilpatel.com/seo-analyzer/ Principles: Life & Work by Ray Dalio: https://a.co/d/e9cRAwN Kate Kordsmeier: https://katekordsmeier.com/ ____________________________________________The reason I love SEO is it allows the little guy, the little man, the little woman, whatever you want to call it, and when I mean little, I’m not talking about size wise, I’m talking about dollar wise. people who don’t have tons of money, it allows them to compete with the big corporations without the same firing power. Just thinking of it like David versus Goliath. These big corporations, a lot of ’em don’t have, thousands of dollars of ad spend, they have millions and in some cases billions, right? Billions is more rare, but a lot of ’em have millions, some even hundreds of millions of dollars. And how do you compete with them? SEO can continually get you traffic, it’s your 24 hour salesman, even when you’re sleeping, and when you get the results, a lot of it takes, it’s from time and effort versus money spent. And yes, it takes longer to achieve the results, but once you get them, it can really change your business overnight.The problem with social media is the algorithms change all the time, it can really hurt you, the reach is continuously dying unless you spend more and more money. with SEO you create amazing content, you get that evergreen traffic. With social media, you create content, you get that hit for the first 24, 48 hours, unless you produce another hit, you’re not going to see much love from social media unless you spend that money on advertising.For some trends in SEO for 2023, the first one is a lot of business owners focus on content, when it comes to SEO traffic, ’cause the more words you have, the better off you’re going to be. I’m assuming they’re high quality, pieces of content, sure. But the problem with content is there’s so much content on every single topic, it actually is harder to get rankings and traffic now than it was five, 10 years ago or even two years ago. You search for any term like auto insurance, there’ll be a billion plus results. But people are only clicking on the first 10, right? Page one of Google, maybe page two, so you’re looking at 20 out of a billion plus results. Now, to get a lot of traffic, you also need links. So no matter how many pieces of content you create, if you don’t have that many links, it’s going to be hard for you to also rank well. One way to generate the links is actually by releasing a free tool. So there’s free tools that you can pop on your website for any sector. We have SEO tools and marketing tools and AB testing tools on our website and calculators. And you can go to sites like codecanyon.net and find tools in any space, like accountability calendar, I don’t know, I’m making this up. You can figure out what it is, you can spend 10 to 50 bucks, they’ll give you a white label version that you can put on your website, claim it as your own ’cause you’re paying for it, and they allow this and you’ll notice that over time, it’ll produce a lot of natural links, which will help your rankings drastically.People tend to link to tools more than they link to content. So if you have great tools on your website, you’ll naturally get links. These links help your overall site rank higher, makes your tools rank higher, makes your homepage rank higher, makes your content pages rank higher because Google will look at the overall authority of your website. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Common Marketing Mistakes to Avoid: Tips for New Marketers [Video]

Rich from Get It Done Entrepreneurs and Neil discuss common marketing mistakes and how to avoid them.0:00 Intro0:35 How Neil started his company4:21 Tip #1 | Focus5:12 Tip #2 | Financial6:16 About NPDigital 7:49 Tip #3 | Book Recommendations8:19 Tip #4 | Managing in Economic Downturn11:32 Tip #5 | Changing Trends12:33 Tip #6 | If you’re thinking of starting your own business…13:31 Tip #7 | Revenue StreamsRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ Hustle by Neil Patel: https://a.co/d/4WlmNwp Principles: Life & Work by Ray Dalio: https://a.co/d/e9cRAwN ____________________________________________I started becoming an entrepreneur when I was around 15 and a half. And you know at the time, I was looking for a job, couldn’t find a job. I created a job board and it got little to know visitors. And the reason behind this was is I wanted to make money. Usually, you want to start something because you’re solving a problem, and you see a pain point. I wanted to become an entrepreneur because I just wanted money. And when I created my job board, popped it up, and paid some people to help me out, no one came to it. And it was at that moment I had to learn marketing and I got decent at it. Started driving traffic to the job board, reading articles, going to events, experimenting, and trying to get good at by myself because I didn’t have really any money to pay too many firms to help me out. And after six months, seven months, I started getting good amount of traffic, almost a hundred thousand visitors a month. I was like, holy crap.Fast forward to where I am, I did a lot of startups in between, but the main company I focused on today is NP Digital, which was short for Neil Patel Digital. And my ad agency, we help drive traffic in sales and we love. We now have 750+ people that work for us. We’re still growing nicely, getting headwinds from the economy I’m assuming like a lot of people are though.The big thing that I learned is it’s hard to make money just because you want to make money. It’s easy to make money if you’re good at solving a problem that a lot of people are facing. So, solve a problem. That’s what you should dive in. And if you’re passionate about what that problem is and the solution you’re going to provide, you’re going to do much better than other people out there who are just doing it for the money. Because when you’re passionate, you’re putting in the time, energy, the resources that you need to succeed.When I first started off, I would start helping people get more traffic. I did one too many ventures. If I just focused on an ad agency. Eventually, it went full circle. So, I had an ad agency back in the day, didn’t like it. Created some other companies. Five years ago I created another ad agency, that’s NP Digital. But if I stuck with it the whole time, I would’ve been way better off in life. Saving money was big because a lot of times when you want to make decisions, it’s expensive or you may not make as much. My mom always taught me when I was younger, it’s easier to save it than it’s to make it. So, saving does help quite a bit. The other big thing that I ended up learning the hard way was, if you do too many things at once, you’re never going to put enough time and energy into one thing to make it successful enough.Algorithms keep changing. You got to keep adapting to it, which sucks. But what’s funny was on a podcast interview yesterday, and the guy’s like, well if they didn’t adapt, then people wouldn’t need you. I’m like, yeah, that’s true. That’s a good way of looking at it. But I’d rather it be easier for the customers. Forget me making money, what’s best for them is something that’s easier to execute than something that’s harder. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

From Novice to Expert Easy Tips to Master Digital Marketing [Video]

“If you can’t think outside the box, you’re not going to win because everyone’s always going to have more money than you. Everyone’s always going to have more resources than you. More staff, more time. Other people have started before you. If you don’t think outside the box, it’s going to be hard to win.”Check out Neil Patel’s interview where he goes over tips on how to go from a Novice to Expert in Digital Marketing.0:00 Intro1:01 Work-life balance for a Digital Marketer3:12 The best Digital Marketers3:50 The key to becoming the best Digital Marketer4:47 How to be a Digital Marketer when you’re lacking communication skills7:07 Dealing with the uncertainty of Digital Marketing8:52 3 Tips for D2C Brands12:14 Tools for Omnichannel Marketing13:53 A Digital Marketer’s mantra 15:08 Specialize vs. Jack of All Trades17:20 Delegation Tips19:22 Digital Marketing Global Trends20:47 Digital Marketing Resources 22:04 Lifecycle of a Digital Marketer23:27 3 Tips for Hiring25:31 Neil’s Favorite Food26:23 Personal & Professional Values27:59 Screen Time29:02 How to grow your personal brandRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ MailChimp: https://mailchimp.com/Google Search Console: https://search.google.com/search-console/about Buffer: https://buffer.com/ Hootsuite: https://www.hootsuite.com/ Sprout Social: https://sproutsocial.com/ HubSpot: https://www.hubspot.com/ Backlinko Blog: https://backlinko.com/blog Search Engine Land: https://searchengineland.com/ Moz Blog: https://moz.com/blog ____________________________________________ I think the mistake people make, forget this concept of work-life balance. I know a lot of people have a work-life balance, when their kids are there and they want to play with them, they just turn on the TV. I think of life as whatever you do, put in 110%.I found that the people who make the best digital marketers are the ones who tend to be very creative. The ones who think outside the box. Just because you’re familiar with the digital landscape or how things work. If you can’t think outside the box, you’re not going to win.You need to communicate well for any profession. It doesn’t matter if it’s digital or not digital, but the beautiful part about communication is as much easier to fix in creativity. So don’t go to sleep every night until all your emails are answered.Now in your D2C brand, you’re not going to get someone to purchase hundreds of times like Amazon. But you can get them to purchase three times, four times. And it drastically changes your economics on your marketing and your ROI. When things are going really well for you, there’s always someone else out there who has it better than you. When things are going really bad for you, there’s always someone out there who has it much worse than you. Now on both ends, it’s very important because what happens is when things start going well, people get too excited, they get caught up in the emotions and they lift their foot off the gas pedal and they don’t think as clearly. It’s better to be a master of one than it is to be a jack of all trades. Because right now, when marketing people are hiring people who can specialize. So even though a company knows that you need omnichannel, they’re going to hire people to end up focusing on each and every single channel individually as they scale up and grow because that’s how you get the best results. Delegation is super important. If you don’t delegate, eventually you won’t be able to scale. When you delegate, you want to delegate to people who are better than you at that specific task. If you’re not delegating to people who are better than you, then you’re not doing the best job when it comes to hiring. See, if you had to teach someone how to do the job, you’re hiring the wrong people.I continually read blogs from Backlinko to Search Engine Land to Moz. I learned more actually by studying other players within my industry and other players outside of my industry that are doing unique marketing tactics.I’ll always treat other people with respect. Doesn’t matter. Personal, or professional, if you’re not treating people with respect, doesn’t matter who they are, what color their skin is if they’re male, female, or whatever gender they may be. Or you know, you just got to treat people with respect. It’s, you know, it’s a shitty thing to treat other people crappy. You wouldn’t want that to happen to you. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

My 5 Favorite PPC Strategies [Video]

Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.0:00 Intro0:15 Launch Retargeting Campaigns1:15 Leverage a Cross-Channel Approach1:50 Design Mobile Friendly Landing Pages2:57 Use Neil’s Google Ads CreatorRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ Google Ads Grader: https://adsgrader.com/____________________________________________ So what can you do to maximize your return on your pay-per-click campaign? Well, I want you to try out these five strategies and watch your ROI skyrocket.Strategy number one, launch remarketing or retargeting campaigns. When you use remarketing to target a familiar visitor, they’re 70% more likely to purchase your product instead of a competitor. You’re probably wondering, what is this remarketing or retargeting that you’re talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when you look at something you may added that to your cart, but if you don’t buy and you keep browsing around the web you start seeing ads for that product. It’s crazy, right? Are they mind readers? No, what they’re doing is using something called remarketing. What that does is, the website is telling Google or Facebook, “Hey, this person viewed this product, they didn’t buy it, so can you please show them ads for it Because they’re interested in it and maybe the ad will convince them to come back and buy again.” Super effective strategy, one of your highest converting campaigns. You got to leverage remarketing and it works for both B2C and B2B companies.Strategy two, leverage a cross-channel approach. Google Ads is great, but you might need to use a different platform to balance out your approach. There’s Facebook, there’s Instagram, there’s TikTok, there’s Snapchat, there’s Reddit, there’s Pinterest. The list goes on and on. But here’s what’s important with this strategy. It’s not about actually using, just let’s say, Google and Facebook and Instagram and TikTok. It’s actually taking your learnings from one platform and applying it to the other. When you do that, what you’ll find is they’ll all become more efficient and you’ll start generating a much higher ROI.Strategy three, design mobile-friendly landing pages. Look, more than 50% of the clicks happen on mobile devices. I don’t care if you’re in B2C or B2B, mobile is super popular. You got to optimize your landing pages for mobile, and they need to be different than desktop landing pages. If you put all that content you would do on a desktop device for a mobile landing page, probably not going to convert as well. Whether you use images or videos or quick animated gifs to get your message across, you need to have your mobile landing pages be super friendly when it comes to a visual aspect. They also need to be responsive so it works on any type of mobile devices. Some people have five-inch screens, some people have seven-inch screens, and some people have 10-inch screens. It needs to adapt to their device size. Strategy four, use my Google Ads Creator. Look, go to neilpatel.com, click on the tools navigation link and I want you to go onto the Google Ads Creator. Or if you don’t see the menu, go to neilpatel.com/blog and you’ll see it at the top or on the homepage of neilpatel.com, it’s in the footer. The Google Ads Creator will tell you everything that’s wrong with your Google Ads and how to fix them.Strategy number five, choose your campaign type wisely. Look, there’s search ads, there’s display ads there’s social ads, and there’s Google Shopping ads and the list goes on and on. Heck, you can even do ads within stories in Instagram. There’s so many ad types, you need to test them all, and you need to be mindful. So for example, if I was doing an ad on Snapchat, I would actually take the copy I would normally present on a landing page, put it in Snapchat so when people can actually see it, and then, if they want to end up visiting my site to learn or buy more, they can visit my site. But that way I’m keeping on Snap and pitching them there which means more people are going to see my message and I found that increases my conversion rates. In other words, you need to be mindful of the channels that you’re using so you can adapt your advertising and your marketing to those channels. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

5 Ways to Eliminate Wasted Ad Spend [Video]

I can’t even begin to tell you how many clients come to me complaining about wasted ad spend.Blowing your ad budget can be a death sentence for your business. Here’s how to eliminate wasted marketing spend. 0:00 Intro1:00 Strategy 1 | Target Your Audience Effectively1:43 Strategy 2 | Restarget Users at Different Parts of Your Funnel2:44 Strategy 3 | Leverage a Cross-Channel Approach3:19 Strategy 4 | Use my Ads Grader Tool3:43 Strategy 5 | Run Ads at the Right TimeRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ Google Ads Grader: https://adsgrader.com/____________________________________________You’re running tons of ad campaigns, but how many of them are actually getting you some kind of return on your investment? Here are five ways that you can do to eliminate wasted ad spend and make sure your ads actually get seen.Strategy one, this one’s simple. Target your audience effectively. 66% of customers expect companies to understand their unique needs and expectations. From looking at who your audience is to doing look-a-like campaigns to uploading your email list to letting Facebook and Google learn based on where you’re getting conversions, this all helps you target the right people. The last thing you want to do is show your ad to the wrong customer. Think about your user persona. Who’s your ideal customer? Only show those people ads and remove everyone else. Once your ads become more and more profitable, and as you scale them up, then you can expand your audience. But first, have laser focus on your ideal customer before you go more broad.Strategy two, retarget users at different points and parts of your funnel. Consumers are 70% more likely to convert after clicking on a retargeting ad campaign. Here’s what I mean by this. Look, if someone comes to your website, let’s say you’re selling mattresses, they add that mattress to their checkout. They don’t buy, though. You’re devastated. You show them a remarketing ad for that mattress, so whenever they browse the web on different sites, they see ads for, guess what, your mattress that you’re selling. And you know what? That ad also showcases how it’s 5% or 10% off. They click, and they buy. That’s a great way to generate more sales because you’re targeting the right type of people. If someone added something to their cart but didn’t convert, you know they’re interested. Strategy three, leverage a cross-channel approach. Brands using three or more channels in a campaign enjoy a 287% higher purchase rate than those with a single-channel campaign. Plus, here’s the beautiful part. You can take all the learnings that you have from one channel, like Instagram or TikTok, and apply it to Facebook and Google, and other channels. That’s what we do. That’s how you can run so many more ad experiments at once. And then, figure out what’s working with your ideal audience, and then fine-tune your campaigns for all the other channels or platforms, and get the most ROI. Strategy four, use my ads grader tool. Go to neilpatel.com/blog. In the navigation, just click on tools. And then I want you to click on my ads grader. You know, go through the forms and the processes. It’s really easy, you just have to click some buttons, and boom, you’re off into the race, and it’ll analyze all that you’re doing with your ads that are right and wrong and tell you what to fix. And best of all, it’s free.Strategy five, run ads at the right time. An ad run at the right time can help you generate sales. An ad run at the wrong time will just cost you money. It’s a simple way to save money if your business is not operating at all times, especially during times like the holidays when you should be turning off your ad if you have nothing to sell during those periods. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

My Favorite Customer Service Tip [Video]

Customer service is everything – and not just because negative reviews can tank your credibility. Here’s a customer service tip I learned early on that I still try and live by every single day. 00:00 Intro00:41 The Tip00:58 Use Casual Subject Lines01:31 Adopt a Conversational Tone in Your Content01:57 Improve Your support Chat01:51 Make Your Website Easy to Navigate 03:23 Create How-To Tutorial VideosRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ Crazy Egg: https://www.crazyegg.com/ ____________________________________________When your customers see your brand, do you know how they view you? Are you just some faceless entity? Or do they feel like they actually know you, your team, and how you can help them ASAP? According to HubSpot, 68% of customers say they’re willing to pay more for products and services from a brand that offers quality customer service experiences. So, not only are they happier with your business, they’re also spending way more money with you.If you offer them something of value and treat them with respect, you will explode in a good way, especially with your marketing, and my favorite customer service tip that really helps with marketing, it’s actually pretty straightforward and it’s something that I think most successful business owners and marketers should practice every single day. Speak as your customers do. So, what does this look like in practice, especially as a marketer?Number one, use casual subject lines. A study from Barilliance shows that 64% of customers make a decision to open emails based on subject lines. Casual ones, ones that like, your friend would send to you, are much more likely to be opened than ones that are just super professional. When a buddy sends me emails like, “Hey, you got to check this out.” I open it. When I see an email subject line, in all caps and is professionalized, or the first letters of each word is capitalized, I’m less likely to open it.Two, adopt a conversational tone in your content. Look, you should still present yourself as an industry expert, but a true thought leader, doesn’t talk down to their audience. You should talk to them as if you’re talking to one of your friends. Build that rapport, build that emotional connection. That’s how you build up that community that’s more likely to evangelize you, and promote your products or services in the future. That’s what’s going to create a ton of good word-of-mouth marketing.Three, improve your support chat. 52% of consumers are more likely to make a repeat purchase if the company offers support via a live chat. My buddy Yaniv is the co-founder of a company called Nextiva. Nextiva is a phone service company and they provide phone service to people all over the world.They bootstrapped the company and then raised money at over a 2 billion dollar valuation. Chat is responsible for roughly 33% of their sales. This is chat on a website, massive. He makes sure there’s people there to help people out and really take care of them, because they want people to be delighted even if they don’t buy from them.Four, make sure your website is easy to navigate. 56% of customers expect to find what they’re looking for from a company in three clicks or less. So, make sure the language on your website is super clear and if they’re on a mobile device, they want it ideally in less than three clicks. So, just think about your navigation, look to see how you can improve it. You can use tools like CrazyEgg to see how people engage with your website, where they get stuck, and they do user recordings, so that way you can use that data to improve their overall experience.Five, create how-to tutorial videos. Users are three times more likely to prefer watching a YouTube tutorial than reading a product’s instructions. So, people want to see how-to tutorials. You can do it in gifs or videos. Trust me, you don’t want to talk to them as if you’re some expert in looking down upon them. That’s just not nice. You don’t want to talk to them as if you’re some Ivy League Harvard grad person using all this fancy vocabulary that they don’t understand. You’re not going to get the open rates, or conversions if you do that either. Talk to them as if you’re one of them and be one of them so you can truly understand how to make their experience better. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

How to Use Customer Surveys to Boost Your Conversions [Video]

Not incorporating customer feedback into your digital strategy? That’s a disaster waiting to happen. Leverage customer surveys to get actionable insight from your audience and boost conversions in a major way. 00:00 Intro01:02 Step 1 | Define What You Want to Learn01:44 Step 2 | Choose a Sample Size02:24 Step 3 | Ask in Real-Time02:51 Step 4 | Implement Your FindingsRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ SurveyMonkey: https://www.surveymonkey.com/Hotjar: https://www.hotjar.com/ ____________________________________________Do you know what your customers actually want? I’m not talking about what you think they want, but have you even asked them what they want? Trust me, you can’t afford not to invest in providing your customers with what they actually want. In fact, according to a 2019 Forester study, companies that invest in their customer experience program outperform those that don’t by nearly 80%. Customer surveys are an amazing way to take the temperature of what your audience is looking for, what you’re providing for them that they like, what your suite of services or products is lacking, what is all relevant, and what could be helping them in their life. Look, at the end of the day, you got a relationship with these new customers, or even your existing customers. If you survey them and you talk to them, you’ll not just help them out, but it’ll also help you out. Here’s how you implement surveys into your strategy to drive more conversions.Step one, define what you want to learn. Do you want to improve your product or your service that you already have? Do you want to figure out why your customers are leaving your website? Maybe you want to figure out what your competition’s doing that you’re not. Maybe you also want to learn how you can make your existing products and services better. You can just ask them those questions. Through tools like SurveyMonkey, you can actually run surveys on your website. Or tools like Hotjar, you can run surveys on specific pages so that way you can get detailed feedback and segment those users such as what region they came from. Or you can even look at, “Hey, this is the page they’re on “so I know it’s related to this product, “so I can ask them this specific question.” Step two, choose a sample size. Look, if I ask one person where I’m going wrong, I’m only getting their opinion, and it’s not indicative of what my audience actually wants. The more brutal, honest feedback you get, the easier it is to define what’s going wrong. But you need it in quantity. So, a lot of people say you need 30 plus responses to have a good understanding of what changes you need to make. I say you need over 100. 30 is not enough. I found that when you get over 100, it gives you much better feedback. When you start getting 200-300, that’s a lot of feedback and you can get much more data on what you need to change so that way you can better improve.Step three, ask in real-time. According to American Express, customers are likely to spend 17% more on a company that has good customer service. So when you’re talking to your customers during support or issues, ask them questions that you need answers to to get a better understanding of what could be improved in your business. That’s really the key. When you have them in real time, they’re much more likely to respond to you.Step four, implement your findings. According to Genesis, 9 out 10 customers give value to a company having knowledge of their previous purchase and preference. Have you ever been on Amazon and noticed that they show you products that you’re more likely to buy and that you’re interested in?The point I’m getting at is if you don’t provide all those things to your customers, those upsells, those downsells, you’re only going to generate so much revenue from them. The big companies keep generating more revenue from the same customer, and by surveying them, you can get feedback on what people like and what they need and what you should offer in the future as well. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

Avoid This Email Marketing Strategy At All Costs [Video]

Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.00:00 Intro00:39 The Email Marketing Strategy to Avoid01:10 Example 01:56 Why You Should Avoid this Email Marketing Strategy03:29 The Tool I UseRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ Convertkit: https://convertkit.com/ ____________________________________________Email marketing is super effective. As they say, “The money is in the list.” I routinely send out emails with an average open rate of over 30%, which is amazing by industry standards. And, the average ROI for email campaign, well, it’s pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if you’re doing everything correctly. And if you’re doing things poorly, you’re not really going to see any ROI at all.But that’s why you’re watching this video, because we’re going to make sure you’re doing things right. So what’s the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. It’s not scrubbing your list. Okay. Think of it this way. You got an email list. Doesn’t matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, some people don’t. Do you know what happens if you keep sending emails to the portion of your list that doesn’t want to open up the emails?Well, let me give you a real-life example. So, when I first started email marketing, I ended up growing my list to a little bit more than 28,000 contacts. And this is with one of my earlier blogs. And the blog was also on marketing, it was called “QuickSprout.” When I was at 28,000 emails, my open rate went from 20 plus percent to down to 15%, and it started going all the way down to 10%. I was like, “Why? I’m continually getting new subscribers.”See, Outlook and Gmail, and other email platforms, they have their own algorithms, and what they do is, let’s say if I’m sending an email to a thousand people. If a hundred of them don’t ever open up my email, but there’s 900 that sometimes do open up my emails, eventually those hundred people who aren’t opening up the emails, it actually taints the other 900.Here’s what I mean. Even though they’re not connected, the way the algorithm works is, “Oh, you keep sending these “emails to these hundred people who don’t want them.” So your email’s more likely to be spam. So even though those other 900 people were engaging every once in a while, some of those emails that you sent to those 900 people will end up in their spam box or their promotions tab, even if they didn’t click the spam button or the promotion button. In other words, you need to make sure that you’re only sending emails to people who are engaging, or else the people who do want your emails, in a lot of cases, they won’t see your emails. And not only will your open rates go down, but, your overall clicks and opens will go down from the total number.Because when you scrub your list, you’re deleting the records of the people who never engage. In theory, that causes your open rates to go up. But more importantly, it’s not just a percentage. You want the total number of opens and the total number of clicks, of people clicking on the email to go to your website, to increase even if your list size is smaller. So what you need to do is constantly scrub your list. Different email tools have different ways of doing this. I use ConvertKit. So in ConvertKit, for example, it’ll segment out, in a rolling 30 days, all the cold subscribers. “Cold” means people who haven’t engaged in the last 30 days. So what do I do with those people? I delete them.Now, some people like putting them on a re-engagement campaign, where you only send out emails to those cold subscribers and try to get them to re-engage, maybe send them an irresistible offer.You would want to do a re-engagement campaign to those cold people, send them something irresistible, and then for the ones that are still cold and don’t care, delete those. For the others that started to reengage, put them back into your main list. That’s how you ensure that you keep getting amazing opens, amazing clicks, and your emails get delivered to people’s inboxes. That’s how you succeed with email marketing. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

This Low Effort Social Strategy Brings in a Ton of ROI [Video]

How much effort are you putting into your social media strategy? It can be so frustrating if you’re putting in all this time and effort, but you’re still not getting much if any kind of return on your latest campaign in your time. That’s why you need to work smarter, not harder. 00:00 Intro00:35 The Strategy01:30 Why it WorksRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ ____________________________________________Look, your audience is out there. After all, according to Statista, there are 4.59 billion users on social media. So if you want to expand your reach, there are plenty of opportunities to do so, but you have to do it right.My favorite way to boost ROI on social? It’s to post content users actually respond to and I do that by posting carousel ads. Carousel ads have the engagement rate per post of 1.9% compared to 1.74% for images and 1.45% for videos and that number goes over 2% when all 10 slides are used. And the craziest part, a combination of images and videos in the same carousels can drive even higher engagement at 2.33%.Now, here’s where the issue comes in for users. 88% of carousels only contain images and 4% only contained videos. Carousel ads also have a 72% higher CTR than single-image ads. Now, here’s a kicker with carousels and this is why you needed to use them, especially with ads. Think of it this way, with social media what does Facebook, Instagram, TikTok, and everyone want?They want you to keep users on the platform. See, if I pitch you on let’s say this phone that I’m selling and I say check out this phone, buy it through a carousel ad or just a normal ad, actually, not even a carousel ad. What’s going to happen? You’re going to ignore it. You’re not going to swipe up, you’re not going to care. And there’s a big drop-off rate from how many people see the ad versus how many people click, right? But on the flip side, if I do a carousel ad and I say you got to buy this iPhone, it’s amazing. I’m selling it, and I show you in a carousel 10 cool things that this phone does, and you swipe, oh wow, amazing camera, help me take better social media images. Swipe two. Oh, wow. Better battery life than the previous versions. It lasts 50% longer. Swipe again, oh wow, the storage space is even bigger. I can store another 5,000 extra images that I couldn’t store before. Oh, even this is even more amazing, the front camera’s in HD. And then I go and I say, oh, this one’s really cool. It has augmented reality built into the phone. Oh, it comes with sound-blocking noise. When I talk to someone on speaker, it blocks off the background noise from. Oh, this is really cool. I got kids in the background that make a lot of noise, so this phone is like right for me. And then they can click through and buy.You see what I did there? I sold people through my carousel ad, so I don’t have as big of a drop-off from people seeing the ad and then clicking over to my website to learn more. This way, they’re learning within the carousel ad and then when they click through, they’re ready to buy. That is the simplest social strategy that’ll help you generate more return today. Use it. We do it for our clients. It works out well. It works for almost every industry, both B2B, B2C. I don’t care if you’re selling a product or a service, it works. Check it out. You got to use it. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing