naming your business – MARKETING IN MINUTES VLOG

LISTEN TO THE FULL INTERVIEW ON THE BRAND DESIGN MASTERS PODCAST: https://share.transistor.fm/s/99ab4511Louise Karch is an award-winning author of Word Glue: Find Your Million-Dollar Brand Name. She names and renames brands, doubling clients’ income. Louise also just finished the first book on strategic taglines in the world – which is to be published soon. She believes that when you have a powerful brand name, your brand strategy should reflect it as well. • Why short business names are better than businesses named after founders• Why the “mouth feel” of a name effects how you feel about it and what you will end up thinking about it• Why ‘open’ vowel sounds make companies feel bigger• Why taglines really work• What happens with the brain when it encounters a brand• Why ‘Focus, Feeling and Figuring Out’ matter in naming• How neuroscience works when people are naming brandsTo connect with Louise Karch:Website: http://www.louisekarch.com/Website for Word Glue Book by Louise Karch: https://www.wordglue.co/✅ SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/support✅ WEBSITE:https://www.philipvandusen.com✅ BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/muse✅ BRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmasters✅ BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe✅ BRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101✅ CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone✅ BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting✅ VERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/✅ TWITTER:https://twitter.com/philipvandusen✅ INSTAGRAM:https://www.instagram.com/philipvandusen/✅ LINKEDIN:https://www.linkedin.com/in/philipvandusen/✅ YOUTUBE:http://www.youtube.com/c/philipvandusen✅ PINTEREST:https://www.pinterest.com/philipvandusen/✅ BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philip✅ GET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Naming your business is arguably one of the most important steps in starting your business. A good business name is going to resonate your target audience, and also acts as the primary carrier for word of mouth referrals, so you want it to be something that your customers can identify with and something they can share easily.Additionally, your business name encompasses not just what you offer, but your brand and your company goals. It may be directly related to your services, how you want people to feel about your brand, company culture, and possibly be affected by or directly affect other business aspects such as your logo or website design. For this reason, your business name could either be a vehicle to your goals or an obstacle in the way of getting to your goals.One of the primary things to consider when naming your company in relation to your area and the services you offer is to watch out for pigeonholing yourself with your name. This, of course, is UNLESS you want to “niche down” on a particular service or a very specific target audience. In many situations, zeroing in a specific service as your business name can positively affect your company’s SEO and referability. One other thing to note about niching down like this is that when starting a business, it’s not uncommon to “think small” and focus within a niche community. However, as businesses grow, your scope of services or customer base may also grow considerably. This is where rebranding comes into play, a process which encompasses all of the same aspects involved in naming your initial business.