mindset

🥇 Join our Futur Pro Community to get access to Chris, lessons, and trainings just like this to scale your creative business: https://thefutur.com/pro ← Unlock the secrets to transforming cold leads into hot prospects and loyal clients with our step-by-step guide for creative professionals. Whether you’re offering a unique service or launching an innovative product, understanding the customer journey from awareness to purchase is crucial. This video will dive into effective strategies for making your business stand out, building trust, and creating a compelling case for why clients should choose you over the competition. In this episode:0:00 – Intro0:30 – Customer Journey1:15 – Significance of Awareness and Consideration2:00 – Impulse Buys vs. High-Investment Decisions2:45 – Creating Your Own Lead Gen Sales Tool3:30 – Designing Sales Tactics Based on Client Behavior4:15 – Importance of Differentiation and Value Proposition5:00 – Building Trust and Creating Urgency5:45 – Deepening Connections and Client Relationships6:00 Outro#CreativeEntrepreneur#LeadConversion#CustomerJourney#MarketingStrategiesFREE Resources here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media

If you want to be a part of private trainings like this one, join us in our Pro Group Community for Creative Professionals: https://thefutur.com/pro-group Chris Do delves into the pivotal differences between personal brands that flourish and those that falter. Using iconic examples like Beats by Dre and contrasting performance marketing with brand-building, Chris uncovers the essence of long-term brand value and emotional connection. He explores real-world success stories, and fables, highlighting the crucial balance between immediate gains and lasting impact. Whether you’re a budding entrepreneur or seeking to elevate your personal brand, this video offers indispensable insights into crafting a brand that resonates and endures.In this episode:00:00 – Intro: Beats by Dre Story and Power of Personal Branding02:45 – Performance Marketing vs. Brand Building05:30 – Examples of Successful Personal Brands in Popular Culture08:10 – The Fable of The Grasshopper and The Ant: A Lesson in Preparation11:00 – Contrast between Brand Building and Focus on Sales14:20 – Importance of Emotional Connection and Community in Branding17:40 – Choosing Community Over Immediate Revenue20:30 – Building a Brand That Outlasts Product Superiority22:00 – Outro: Value of Building a Personal Brand#PersonalBranding#BrandSuccess#MarketingStrategy#Entrepreneurship#BrandBuilding#LongTermValueFREE Resources here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media

If you want to be a part of private trainings like this one, join us in our Pro Group Community for Creative Professionals: https://thefutur.com/pro-group In this exclusive clip from our Pro Group Community Coaching Call, Chris Do shares his winning strategy for selling strategic services to design clients. Learn how to embrace and pivot your approach, offer strategic value, and differentiate yourself in a crowded market. Plus, discover insights from Seth Godin’s book “This is Marketing” and practical tips for building confidence in selling strategy.In this episode:00:00 Embrace and pivot when clients ask for design, introduce strategy by asking about their core customers and pain points to provide more value and charge more ethically.00:58 Offer a free initial meeting to demonstrate value and strategic thinking, then focus on showing rather than telling during the client interaction.01:31 Seth’s new book may seem repetitive at first, but it’s actually a valuable read with key ideas about marketing.02:16 Marketing is about helping others become who they dream to be by inventing solutions to bridge the gap between where they are and where they want to be.02:59 Understand people’s dreams, hopes, and fears to design solutions using design thinking, and pivot to offer additional help.03:31 Offer strategy as a value add to clients to build confidence and eventually sell it as a service, and don’t let your work define you.04:20 Sell clarity of thinking and communication, solve the client’s problem, and position yourself uniquely to charge more for creative services.05:14 Raise your rates, be prepared for rejection, and move on from clients who don’t align with your new value.🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @moismai @RodrigoTasca & @Tascastudios

Join our Futur Pro Community to get access to Chris, lessons, and trainings just like this to scale your creative business: https://thefutur.com/pro ← Whether you’re starting anew or looking to revitalize your business, this video offers practical insights and actionable steps to jumpstart your customer acquisition process. Join Chris as he navigates the journey of business recovery, sharing key strategies that have helped businesses bounce back and thrive. From identifying potential leads to crafting compelling offers, this masterclass is packed with valuable tips to get your business on the path to success. Timecodes:00:00 Intro02:00 Understanding Your Business05:00 Strategy #1: Target Market10:00 Strategy #2: Compelling Offers20:00 Strategy #3: Social Proof and Testimonials30:00 Strategy #4: Outreach and Follow-ups39:00 Outro#CustomerAcquisition #BusinessRecovery#StartupTips #EntrepreneurAdvice #BusinessGrowthFREE Resources here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media