marketing vs branding

Marketing For a Bootstrapped Cannabis Brand [Video]
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Entrepreneurship

Marketing For a Bootstrapped Cannabis Brand [Video]

High ChrisMarketing Matters | High ChrisYour brand is what people think of when they hear your company name. It’s the feeling they get when they see your logo. It’s the experience they have when they interact with your product or service.In short, it’s everything that makes up who you are as a business. And while branding is often thought of as something that only big businesses need to worry about, the truth is that every business needs a strong brand.That’s because a strong brand can help you attract new customers, inspire loyalty among existing customers, and differentiate yourself from your competitors.But while branding is important, it’s only part of the equation.Once you’ve established your brand, you also need to make sure people are aware of it.That’s where marketing comes in.Marketing is all about getting the word out about your business and ensuring that potential customers know who you are and what you have to offer.While branding can help set you apart from your competitors, marketing is what will ultimately drive sales and growth.So if you’re serious about growing your business, you need to focus on both branding and marketing.đź””SUBSCRIBE NOW to High Chris [https://www.youtube.com/c/HighChris](https://www.youtube.com/c/HighChris)FOR BRANDING SERVICES check out Magic City Studios [https://www.magiccitystudios.io/](https://www.magiccitystudios.io/)

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Brand vs Marketing for Your Business [Video]
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Entrepreneurship

Brand vs Marketing for Your Business [Video]

Brand vs. Marketing is one of the hottest topics out there, regardless of industry.Should you have a clear separation of power between Brand and Marketing? How can you think about your brand as a small business? And should you let it tower over your entire organization?We took a crack at answering those questions on this week’s episode.Episode Outline:00:50 – The controversy around brand vs. marketing for B2B companies03:41 – The place of Brand in the organization07:26 – The point most people miss11:06 – The trickle-down effect of all your brand efforts on perception12:30 – “Go design a flier or something!”13:30 – The perception of every single touchpoint17:14 – What to do as a small and medium sized business18:09 – How to activate the brand21:06 – The case for CBO over CMO22:30 – Is it worth it to specialize in Brand only?22:58 – Connect your brand back to your entire organizationAbout your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth. Connect with us:LinkedIn:https://www.linkedin.com/in/jasonvana/ https://www.linkedin.com/in/stephaneegger/ Twitter:https://twitter.com/jasonvana/https://twitter.com/stephegger/Website:SHFT Agency

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What Branding Does for Your Business [Video]
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Entrepreneurship

What Branding Does for Your Business [Video]

Branding and brand strategy are crucial when it comes to having a successful business. But what exactly does having a fully built-out brand do for your business and how does it increase the value of your company? —————————————————Struggling with your branding or marketing? Join my Brand Accelerator Academy. https://brandacceleratoracademy.com/Struggling with what you say to your target audience? Gain access to the exclusive workshop How to Craft Brand Messaging for the Highest ROI. https://brandacceleratoracademy.com/messaging-workshopReach out scott@burgess-agency.com and we can build your brand together.Chapters0:00 Introduction 0:26 Builds a Foundation 1:25 Builds your Brand Identity 2:15 Increases your Credibility 4:00 Increases Business Value

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What’s the Difference Between Branding & Marketing [Video]
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Entrepreneurship

What’s the Difference Between Branding & Marketing [Video]

Branding and Marketing. They are the same thing right? WRONG! Branding is a subset of marketing. You need both in order to successfully market your business. Marketing vs. Branding Think of branding as a car and marketing as the roads. You need a car to travel down the paths to get you to where you want to go aka meet your business goals. Before you begin any sort of social media marketing or digital marketing, you need to have your brand strategy completely developed. I repeat you can not have any marketing begin without your branding established. Chapters 0:00 Introduction 0:39 What is Branding?2:06 What is Marketing? 4:18 Conclusion———————————————————-Want to learn all the skills you need in order to brand your business on your own? Enroll in Do It Yourself Branding for Entrepreneurs. On sale now for $149 (usually $399).https://www.thebrandingteacher.com/learnSave 25% with coupon code LAUNCH25. ———————————————————-Need help with branding? Schedule a free consultation, and let’s figure out a game plan to build your brand together.https://www.thebrandingteacher.com/services———————————————————-Branding questions? No problem! Reach out & I will do my best to answer them,scott@thebrandingteacher.com

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