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Entrepreneurship

7 Secrets to Branding Your Small Business – What Every Small Business Needs to Succeed [Video]

GoDaddy’s YouTube Channel: https://www.youtube.com/c/godaddyMany of the foundations of branding have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this video I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape.Special thanks to GoDaddy for sponsoring this video.SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Categories
Entrepreneurship

SWOT Analysis: How to Perform It & Why It Matters [Video]

One of the best ways to identify your business’s strengths and weaknesses is through doing a SWOT analysis. In this video, we will be covering how to do a SWOT analysis and why it is beneficial for your small business.Subscribe: https://bit.ly/36gszTL[Most Popular Uploads]:➡ How to Increase Facebook Engagement in 2022:https://www.youtube.com/watch?v=Bam_rXmoOs4➡ Marketing for Small Business: Effective Marketing Strategies for 2022: https://www.youtube.com/watch?v=RX0Y2JbS9K4➡ Facebook Marketing: A Complete Video Guide for 2022:https://www.youtube.com/watch?v=14amlEYDu_k➡ The Ultimate Guide To Facebook Marketplace in 2022 (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemgAccording to numbers from Facebook in December 2020, nearly one-third (31%) of small businesses in the U.S. are currently not operational.This was in large part due to the restrictions in place that affected many small businesses. Regardless of whether you’re operational or not, you’ve likely realized that you need to identify places……where you can be better prepared and can improve your positioning and readiness for new and emerging realities, trends, and customer needs. One of the best ways to identify these positions is by doing a SWOT Analysis. Let’s get into it!Video Outline Intro (0:00)What Is A SWOT Analysis (1:50)Why Do You Need To Perform A SWOT (2:05)Who Should Be involved In The SWOT Analysis (2:41)How To Perform A SWOT Analysis (3:51)Establish Your SWOT Objective (4:42)Gather Data, Research Competitors, Ask For Input (5:42)Strengths (9:17)Weaknesses (10:08)Opportunities (10:34)Threats (11:18)// LYFE Marketing ➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us