![The #1 Mistake In Any Marketing Strategy [Video]](https://video.getpvd.com/wp-content/uploads/2022/09/mp_152007_0_0jpg.jpg)
Download HubSpot’s Official “How to Start a Podcast for Your Business” Guide now [FREE RESOURCE]: https://clickhubspot.com/29wIn 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!🎙Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/swMHYdPPIn this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise – unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
Marketing strategy
![Be BOLD Branding | Stop The Insanity of Spray & Pray Marketing [Video]](https://video.getpvd.com/wp-content/uploads/2022/09/mp_151495_0_0jpg.jpg)
Do you wake up in a cold sweat wondering if the NEW lead gen or marketing platform you just signed up for will bring you real live clients? Or just become a DEAD END like all the others? You see, failure in marketing is among the top 3 biggest nightmares for most entrepreneurs. Why? Because if you don’t have the fundamentals of a brand in place BEFORE you begin marketing, you’re just executing a spray & pray strategy. And sadly, that strategy sends many of you right back to a 9-5 grind…which is like kryptonite for entrepreneurs. In this episode, we share 5 simple things you can do immediately to stop the insanity of spray & pray marketing.—————–BRANDFACE🔥The ONLY Comprehensive Personal Brand Building System Across the Globe!🔥Created to help coaches, podcasters, speakers, sales professionals, and any expert differentiate themselves through personal branding.—————–📱 Discuss Your Brand With Us 📱(A free 30-minute call dedicated to YOU)http://discussyourbrand.com—————–🌐 Website: http://brandfacestar.com—————–💛Join our dedicated Facebook Groups: 💛(Get content & access you won’t find anywhere else)For Real Estate Professionals: https://www.facebook.com/groups/buildyourrealestatebrandFor Business Owners, Business Leaders & Entrepreneurs: https://www.facebook.com/groups/buildyourbusinessstarbrand—————–🎯 SCORE Your Personal Brand 🎯How does your personal brand represent you? Find out with our exclusive BrandFace SCORE Report: http://BrandFaceSCORE.com—————–▶️ Tune-In to our Be BOLD Branding Podcast ▶️Apple: https://podcasts.apple.com/ca/podcast/be-bold-branding/id1499879322TuneIn: https://tunein.com/embed/player/p1311096/Stitcher: https://www.stitcher.com/podcast/be-bold-branding—————–👍 Social Media 👍Facebook: https://www.facebook.com/brandfacestarInstagram: https://www.instagram.com/brandfacestarTikTok: https://tiktok.com/brandfacestarLinkedIn: https://www.linkedin.com/in/tonyaeberhart & https://www.linkedin.com/in/mikecarrincTwitter: https://twitter.com/brandfacestarYoutube: https://www.youtube.com/brandfacestar
![Jägermeister Brand, Marketing FAIL [Video]](https://video.getpvd.com/wp-content/uploads/2022/09/mp_147094_0_0jpg.jpg)
A promotional party held by Jägermeister in Leon, Mexico turned tragic after party organizers poured liquid nitrogen into a swimming pool, creating a toxic brew that put one man in a coma and sent eight others to the hospital, the UK Mirror reported.The liquid nitrogen created a noxious fog that hung over the pool area and rendered many partygoers unable to breathe. Several quickly became unconscious and were in danger of drowning, according to the Mirror.The liquid nitrogen was intended to create a smoke effect in the pool.A spokesperson for the popular German liquor company said:“We are aware of this incident in Leon, Mexico, which is currently being investigated by our headquarters in Germany. Fortunately, all of those who required medical attention are out of danger and recovering.“We are liaising with our responsible distributor in Mexico who is working with the event organisers and the investigating authorities to understand the full circumstances surrounding the events.”We fully support responsible drinking and adhere to the guidelines within each market in which we operate.”#jägermeister #branding #fail
![Branding vs. Marketing [Video]](https://video.getpvd.com/wp-content/uploads/2022/09/mp_146298_0_0jpg.jpg)
Categories
Branding vs. Marketing [Video]
Brand strategy & marketing strategy are two critical components of a successful business strategy. And yet they are often misunderstood. In fact, one of the biggest mistakes that I see online entrepreneurs make when it comes to creating branding & marketing strategies is that they think too small in terms of the scope & impact that each of these can have in your business.I hope to not just help you define what these terms mean, but also to expand your knowledge & understanding of how branding and marketing can help you grow your business, one interaction or experience at a time.In this episode, I discuss: -The biggest mistake & misunderstanding I see online entrepreneurs make when it comes to brand strategy & marketing strategy -The definition of an effective brand strategy and what to focus on as you build out and/or refine the brand strategy for your business -Important considerations when it comes to creating and executing a marketing strategy that gets you noticed. -How a Michelin-starred restaurant can help you understand what makes a great brand strategy -How I use human design & gene keys to help my clients create brand & marketing strategies that help them stand out in a sea of sameness onlineCheck out my free workshop series – Human Design Marketing Strategy & Business Alignment. Sign up here: https://www.breekuryk.com/human-design-marketing-strategyJoin the Intuition Activation Portal – An 11-day guided journey to align the unique energy & gifts of your human design type with your purpose-driven business to grow with less force, frustration, and burn-out https://www.breekuryk.com/iapWant to dive deeper into building an intuition-led business using human design & gene keys? Work with Bree: https://www.breekuryk.com/helloI’d love to hear your biggest takeaway from today’s episode! Come say Hello on Instagram → @breekuryk
![Get More Clients (Like Your #1 Favorite Customer!) [Video]](https://video.getpvd.com/wp-content/uploads/2022/09/mp_145684_0_0jpg.jpg)
#getmoreclients #marketing #idealclientDo you have a favorite client or customer? You know – the one that’s always happy, pays on time, and raves about your work? Well, why not clone them? In this video, I’ll show you how to get more clients by reverse engineering your success with your favorite customer.—————— Do YOU want an expert brand strategist in your corner who you can ask branding questions to every month? Join me in the Brand Clarity Collective and get an all-access pass to a private digital mastermind full of like-minded entrepreneurs, monthly coaching calls, and my full suite of branding courses. Learn more and enroll at: https://www.kayeputnam.com/brand-clarity-collective/——————00:00 Introduction00:26 Question from Student00:57 Ask for a Video Testimonial02:22 Get Messaging Ideas04:03 Create a Case Study04:30 Ask for Referrals04:59 Reverse-Engineer Your Marketing06:03 Get Branding Support——————Come & say CIAO on social:Instagram: https://www.instagram.com/kayeputnam/ Pinterest: https://www.pinterest.com/kayeputnam/ Facebook Page: https://www.facebook.com/marketingkaye/——————Some of my favorite branding tools & resources:(Some are affiliate links, which means if you buy, I earn a small thank you credit or commission. I only recommend products that I actually use and love.) MY VIDEO SETUP:https://kit.co/kayeputnam/youtube-live-videoMY FAVORITE BOOKS:Personal Development Books: https://kit.co/kayeputnam/self-development-booksBranding Books: https://kit.co/kayeputnam/branding-booksBUSINESS TOOLS & SOFTWARE I RECOMMEND:Transcribe video to repurpose, captions & more: http://bit.ly/KayeRev (free $10 to try it!) Set up & sell an online course: http://bit.ly/KayeTeachableHost live or evergreen webinars: http://bit.ly/KayeEZWebinarBuild a lead-generating quiz: http://bit.ly/interactquizzesArchetype-specific templates & assets: http://bit.ly/KayeCMDrag & drop launch funnels: http://bit.ly/KayeCFI use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)
![What is marketing automation? #shorts [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_144228_0_0jpg.jpg)
What is marketing automation? Does marketing automation work? Adam Bonner, customer conversion expert explains marketing automation and his tips for how to use marketing automation in your business.➡️ BOOK A CALL. Need help to get clarity about why your customer journey isn’t converting? Book a free call with us and in 20 minutes we’ll show you how you can start converting more leads online straight away. https://go.convertico.co.uk/clarity-call-booking➡️ Connect with Adam on Linkedin. https://www.linkedin.com/in/funnelexpert/ ➡️ Subscribe to the channel.#salesfunnels #funnels #howtomakemoneyonline #business #businesstips #salestips #salestraining #leadconversion #conversionrate
![The difference between USP and Brand Value Proposition | Branding Strategy [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_143487_0_0jpg.jpg)
Hello Everyone.This episode, i talked about two very basic and much talked about terms in Branding- Unique Value Proposition (USP) and Brand Value Proposition. They are often mistaken to be the same thing but they are not! I’m sharing with you what is the difference and how to use the to make your brand stand out. I used an example of UBER to clearly define USP and Brand Value Proposition.Here is how you can jump into whatever you need to watch:00:00 INTRO01:09 Brand Value Proposition and USP -are they same?01:22 Brand Value Proposition Definition02:00 Example 02:26 Unique Selling Proposition (USP)03:04 The difference between them 03:16 Example of USP04:03 Conclusion About me:I am Shaikh Imran Aziz, a passionate brand marketer with 14 years’ experience of brand and marketing in different local and multinational companies in different industries. I would love to share my knowledge with the young brand lovers, consumers and anyone who loves and takes interest in sales, marketing and branding. 👍 Let’s connect : I am a Brand and Marketing Consultant now. I help brands to grow more systematically. So if you need any advice/consultancy, you can contact me through my linkedin:https://www.linkedin.com/in/imranazizbrand/Happy Branding!
![Be BOLD Branding | How To Market Like Marvel [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_142241_0_0jpg.jpg)
The world is obsessed with Marvel. Why? Because each character has their own story, their own mission, and their own superpower. Which leads every human being to ask…” what’s MY superpower”? Well…(lucky for us), that’s exactly what personal branding is about. It’s about building a shield to get you noticed and keep you protected. So, if you don’t know WHAT your superpower is…or HOW to express that in your brand and marketing, we’ll teach you what Marvel has already figured out! Tune in LIVE and learn how Marvel stays #1 at the box office AND in the hearts and minds of millions across the globe…and more importantly, how YOU can build a personal brand that helps you do the same!—————–BRANDFACE🔥The ONLY Comprehensive Personal Brand Building System Across the Globe!🔥Created to help coaches, podcasters, speakers, sales professionals, and any expert differentiate themselves through personal branding.—————–📱 Discuss Your Brand With Us 📱(A free 30-minute call dedicated to YOU)http://discussyourbrand.com—————–🌐 Website: http://brandfacestar.com—————–💛Join our dedicated Facebook Groups: 💛(Get content & access you won’t find anywhere else)For Real Estate Professionals: https://www.facebook.com/groups/buildyourrealestatebrandFor Business Owners, Business Leaders & Entrepreneurs: https://www.facebook.com/groups/buildyourbusinessstarbrand—————–🎯 SCORE Your Personal Brand 🎯How does your personal brand represent you? Find out with our exclusive BrandFace SCORE Report: http://BrandFaceSCORE.com—————–▶️ Tune-In to our Be BOLD Branding Podcast ▶️Apple: https://podcasts.apple.com/ca/podcast/be-bold-branding/id1499879322TuneIn: https://tunein.com/embed/player/p1311096/Stitcher: https://www.stitcher.com/podcast/be-bold-branding—————–👍 Social Media 👍Facebook: https://www.facebook.com/brandfacestarInstagram: https://www.instagram.com/brandfacestarTikTok: https://tiktok.com/brandfacestarLinkedIn: https://www.linkedin.com/in/tonyaeberhart & https://www.linkedin.com/in/mikecarrincTwitter: https://twitter.com/brandfacestarYoutube: https://www.youtube.com/brandfacestar
![Co-branding activities of companies [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_140389_0_0jpg.jpg)
You probably all know the world-famous companies “Nike” and “Apple”. Both companies have opened their branches in many countries of the world and gained millions of customers. “Nike” and “Apple” companies came together in 2016 and presented their jointly produced product, “Apple Watch Nike+” watches to customers. The difference between these watches was that they combined the features of the “Nike” sports brand and “Apple” smart watches. The main goal of producing these watches was to create an opportunity for athletes and generally anyone who wants to live a healthy lifestyle. So, through smart watches, people receive timely notifications to drink enough water, run, and exercise. In short, these smart watches prepare a healthy life routine for people and play the role of a kind of guide on this path. And thus, as a result of the collaboration between Nike and Apple, these watches presented to viewers have been considered by customers as an effective device for a healthy lifestyle. In this example, the marketing strategy used to create an intercompany partnership is called “Co-branding”. Now the question arises, what exactly is the “Co-branding” marketing strategy? What are the reasons why world famous brands choose this strategy? Let’s look at the answers to these questions together. “Co-branding” is a marketing method that has become widespread all over the world recently, especially after 2010. This strategy is also known as “strategic business partnership”. Thus, the main goal of the “Co-branding” business tactic is that two or more companies come together and create a partnership. As a result, those companies appear in front of the audience either with a product they jointly produce or with a new campaign they create together. As an example, let’s look at the partnership of two companies. In 2012, a cooperation agreement was signed between the famous Taco Bell fast food company and the Doritos chips company. The product developed under that agreement combined the delicious flavors of Doritos and Taco Bell products. Thus, this product, created as a result of the Co-branding strategy, sold more than one billion in one year. I would like to add that as a result of the Co-branding strategy, both companies not only get a lot of income from the joint product, but also manage to increase their profits separately. Today, there are two main types of Co-branding strategy. The first of these is “Ingredient Co-branding”, and the second is called “Composite co-branding”. One of the companies that created a partnership in the strategy of “Ingredient Co-branding” is well-known, but the other one is relatively less well-known. That is, the main purpose of the partnership here is to promote the second, less well-known company and advertise its products to buyers. For example, let’s look at the partnership between the famous and well-funded computer company Dell and the technology company Intel. While the computer company “Dell” is world famous, the technology company “Intel” is considered a relatively little-known and emerging business example. The main goal of the partnership between “Intel” and “Dell” is to introduce Intel’s services and products to a wider audience and to create a reliable image for “Intel” among buyers. As a result, as a result of its partnership with Dell, the little-known and unpopular Intel company increased its sales several times and gained the trust of customers. As for the second type of co-branding, i.e. “composite co-branding”, unlike the first type, both companies that create a partnership here are equally popular. In other words, the main goal here is to increase the product sales of both companies at the same level.For example, the partnership between the well-known taxi company “Uber” and the popular music application “Spotify” can be an example of “composite co-branding”. According to this partnership, you can access the Spotify application and listen to the songs you want for free while using Uber taxis. Especially for people who like to listen to music while traveling, this opportunity is considered unavoidable. Thus, as a result of this cooperation, the equally popular companies “Spotify” and “Uber” managed to significantly increase the number of their customers.You can contact Animators for animation services. ☎Contact number: +994 51 310 75 30 (Whatsapp)🌐Site: https://animators.az📧Mail: info@animators.az
![This Mattress Brand’s Genius Marketing Move To Sponsor F1 Racing [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_137408_0_0jpg.jpg)
Download HubSpot’s Official “How to Start a Podcast for Your Business” Guide Now [FREE RESOURCE]: https://clickhubspot.com/ytbHow do you tell your brand story in a differentiated way? Press play to hear how this company sets itself apart by telling a transformative brand story around the business of sleep.🎙 Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/6lURnGrLIn this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise – unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
![Don’t Do This: Why Some Companies Suck at Content Marketing [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_132278_0_0jpg.jpg)
Most companies don’t do content marketing very well. Why is that? In my experience in working with companies the number one reason they fail at content marketing is they don’t have the patience or the stamina to build an audience. They expect an immediate ROI. Content marketing doesn’t work that way. Growing a devoted and faithful audience by delivering real value through content takes time – sometimes a lot of time. But, once you do build it, the rewards can be overwhelmingly positive and lucrative.#designagency #creativeprofessional #graphicdesign #businessdevelopment #marketing #branding #brandstrategySUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE CAREER COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/PhilipVanDusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
![Be BOLD Branding | When Your Personal Brand Is Your Face [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_132035_0_0jpg.jpg)
Alex Brueckmann is an entrepreneur, author, executive coach, and board advisor. He has built and scaled companies in Europe and Canada, and has led client projects all across the world. Using his expertise on strategy and leadership development in entrepreneurship, Alex has helped many clients build profitable businesses rooted in purpose. He teaches solopreneurs about the importance and meaning of their personal branding — especially when it’s their face that’s attached to their business brand. Tune in to hear more business branding wisdom.—————–BRANDFACE🔥The ONLY Comprehensive Personal Brand Building System Across the Globe!🔥Created to help coaches, podcasters, speakers, sales professionals, and any expert differentiate themselves through personal branding.—————–📱 Discuss Your Brand With Us 📱(A free 30-minute call dedicated to YOU)http://discussyourbrand.com—————–🌐 Website: http://brandfacestar.com—————–💛Join our dedicated Facebook Groups: 💛(Get content & access you won’t find anywhere else)For Real Estate Professionals: https://www.facebook.com/groups/buildyourrealestatebrandFor Business Owners, Business Leaders & Entrepreneurs: https://www.facebook.com/groups/buildyourbusinessstarbrand—————–🎯 SCORE Your Personal Brand 🎯How does your personal brand represent you? Find out with our exclusive BrandFace SCORE Report: http://BrandFaceSCORE.com—————–▶️ Tune-In to our Be BOLD Branding Podcast ▶️Apple: https://podcasts.apple.com/ca/podcast/be-bold-branding/id1499879322TuneIn: https://tunein.com/embed/player/p1311096/Stitcher: https://www.stitcher.com/podcast/be-bold-branding—————–👍 Social Media 👍Facebook: https://www.facebook.com/brandfacestarInstagram: https://www.instagram.com/brandfacestarTikTok: https://tiktok.com/brandfacestarLinkedIn: https://www.linkedin.com/in/tonyaeberhart & https://www.linkedin.com/in/mikecarrincTwitter: https://twitter.com/brandfacestarYoutube: https://www.youtube.com/brandfacestar