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Entrepreneurship

How to create a personalization strategy that works | Tuttle’s Tips [Video]

Want more of these tips? This video was part of the ActiveCampaign Leap Day Extravaganza! 29 hours of valuable time saving tips available through March 31st for free: www.leapday.liveIn this video, ActiveCampaign Expert Adam Tuttle gives tips on:- How to make more with less using marketing automation aka Saving time- How to create a personalization strategy that goes beyond the first thing you know about a contact- How execute on that personalization strategy- A real life example of a brand that did this poorly – A real life example of a brand that refused to implement good strategy that could lead to big long term success, just so they would possibly have short term success – Why it is important to keep it simple when it comes to marketing automation – especially when starting out!Subscribe for more tips, information, and marketing best practices!Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#personalization #strategy #tips #beginners #keepitsimple #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience00:00 Introduction & Doing more with Less00:51 Tip: Create a personalization strategy that goes beyond the first thing you know 02:25 Use Case: Bad personalization leads to Unsubscribe02:56 Example of a business refusing to implement good strategy for short term gain03:55 Bonus Tip: Keep it (automations) simple!

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Entrepreneurship

Inbound Marketing Fundamentals: Draw Customers In! [Video]

Download HubSpot’s Official Marketing Templates[FREE RESOURCE] https://clickhubspot.com/nolDiscover the power of inbound marketing! In this video, you’ll learn how to attract customers effortlessly and create meaningful connections through valuable content and tailored experiences. Explore practical tips and tools to enhance your inbound strategy, from creating buyer personas to optimizing your content for search engines.đź›  Resources:• Inbound Marketing Fundamentals https://clickhubspot.com/55cđź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Competitive Advantage: Make Your Brand Stand Out (Free Guide!) [Video]

Download HubSpot’s Official Guide on How to Build a Consistent Brand [FREE RESOURCE] https://clickhubspot.com/rm2🚀 Discover the power of competitive advantage in this insightful video and learn how to use it to position your brand for success! We’ll dive deep into the world of brand positioning, revealing strategies to stand out in a crowded market and create a unique identity that resonates with your target audience.🎯 What You’ll Learn:• The importance of competitive advantage in brand positioning• Identifying your brand’s unique selling points (USPs)• How to analyze your competition and identify gaps in the market• Crafting a compelling brand positioning statement• Tips and best practices for successful brand positioningđź›  Resources:• What Is Competitive Advantage? Its Nature & How to Find Yours: https://clickhubspot.com/dlx• A Complete Guide to Successful Brand Positioning with Free Positioning Templates: https://clickhubspot.com/efbđź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Marketing Strategy đź’µWhat is the most effective business marketing strategy? [Video]

Marketing Strategy | Social Media Marketing Tips | Small Business Marketingâś… Here you can Grab the ShortStack: https://bit.ly/ShortStackOfficial✨Thanks for watching our Marketing Strategy Video!ShortStack is an interactive content marketing platform that allows you to create unique contests, giveaways, games and quizzes, run social media contests, choose winners, send emails and analyze results – all from one place.From instant win and photo-vote contests to hashtag contests and simple sweepstakes, use our readymade, customizable templates to build mobile-responsive landing pages in minutes.How does ShortStack work?Integrations, Analytics, Email Analytics, Marketing Automation, Email Marketing, Moderation, COUPONS, and Templates are the most common uses for ShortStack. It features a user-friendly interface and is straightforward to operate. In only six easy steps, you can get started with ShortStack:First, purchase ShortStack and obtain the login credentials.Second, download ShortStack and install it on your device (on-premises) or log in directly to the ShortStack website (web-based).Third, create an account on the ShortStack website.Fourth, log in with your ShortStack credentials to create your account.Fifth, create users and provide permissions to them.Start using ShortStack.Benefits of using ShortStackThe key benefits of using ShortStack are listed down below:Automated participant EngagementYou may start collecting leads once your contest is up and running. ShortStack’s email automation allows you to contact them right away or later. As a result, you may engage people right after they walk in without having to do anything more. This saves you time while also allowing you to form meaningful connections with leads.Campaigns with a PlanShortStack is your client organization buddy, whether you’re a marketing agency or a marketing consultant with several clients. It consolidates all of your campaigns into a single window, eliminating the need to transfer between accounts. You may streamline your customer management this way.Constructing Contests in a Simple and Intuitive WayShortStack allows you to build entertaining and engaging competitions and prizes in a couple of minutes. You may alter every feature of any of its professionally designed templates and themes without writing a single line of code. You may also add a widget to your campaign by simply clicking, dragging, and dropping it. As a result, you won’t need any IT help to create your competitions and prizes.Mechanisms to Prevent FraudShortStack’s anti-fraud procedures are automatically activated in the event of a contest fraud attempt. In addition, it incorporates authenticity checking methods and prohibits repeat entries. It can then provide you with a clean list free of duplicates and invalid leads.Measurement of Campaign SuccessKnowing how effectively your campaign performed will help you improve your efforts in the future. With its campaign analytics, ShortStack can help you with this. It reveals which of your competitions and giveaways are attracting the most entries, views, and shares. The software also provides information on the geographical dispersion of participants. The data is updated in real-time, allowing you to make quick judgments.I hope you found value in our Marketing Strategy Video!_____________________________________________________________🎬Watch our most recent videos:🔥Marketing Automation đź’° What is the best Content Marketing Strategy?👇https://www.youtube.com/watch?v=bQXS7Y7WjTA🔥Facebook Page âś…Which marketing software is best?👇Facebook Page âś…Which marketing software is best?=======================================================================Affiliate Disclaimer: While we receive affiliate compensation for reviews/promotions on this page, we always offer honest opinions, relevant experiences, and genuine views of the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always, you should do your due diligence to verify any claims, results, and statistics before making any purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.#ShortStack #Marketing #Tutorial #ihelpyoumakemoneyonline #workfromhome #howtomakemoneyonline #affiliatemarketing #review ________________________________________________________________________🙌For collaboration please contact us: top.digital.productss@gmail.com________________________________________________________________________⏰Timestamps⏰00:00 ShortStack Project Introduction.00:28 ShortStack Project 01:13 ShortStack Project Summary01:34 ShortStack Project Outro

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Entrepreneurship

The #1 Mistake In Any Marketing Strategy [Video]

Download HubSpot’s Official “How to Start a Podcast for Your Business” Guide now [FREE RESOURCE]: https://clickhubspot.com/29wIn 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!🎙Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/swMHYdPPIn this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise – unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

This Mattress Brand’s Genius Marketing Move To Sponsor F1 Racing [Video]

Download HubSpot’s Official “How to Start a Podcast for Your Business” Guide Now [FREE RESOURCE]: https://clickhubspot.com/ytbHow do you tell your brand story in a differentiated way? Press play to hear how this company sets itself apart by telling a transformative brand story around the business of sleep.🎙 Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/6lURnGrLIn this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise – unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Stop wasting money on marketing that doesn’t work! Ep46 Strategy and Conversions Podcast with JMJ [Video]

Take a trial of the Marketing & Sales Mastermind today – https://www.strategyandconversions.com/trialofferAccess everything right away and start building Momentum.Check out this episode of the Strategy and Conversions Podcast where Jamie Michael Joseph is joined by Matt Ruddle.Matt runs Ruddle Digital and was the expert on this month’s masterclass sessions.Matt talked about marketing automation. Ways to save you time and make more money.This episode is made up of several clips from the recent 2 hour Q&A session inside the Marketing & Sales Mastermind.The guys covered SEO, Social Media Marketing and Paid Ads, along with marketing in general and automation.If you spend any money or even efforts in these areas, you will want to check out this episode.#marketing #sales #automation

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Entrepreneurship

Marketing Strategy For Personal Brands – “Try Before You Buy” Changes Everything [Video]

One of THE BEST marketing strategies that I’ve seen thus far in 2022 is the “try before you buy” concept.How can you apply this to your business? Let’s take a look…Topics of Discussion:[00:00] Introduction[02:03] Premium Vs Freemium[03:48] Try before you buy marketing strategy example 1[08:20] Try before you buy marketing strategy example 2[10:10] Try before you buy marketing strategy example 3 [16:52] How to implement Try before you buy marketing strategyHow Can I Help You? Book a Call w/ Me: https://calendly.com/uniquedesignz/30minchat^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^FOLLOW ME ON SOCIAL:Instagram: https://www.instagram.com/henrykaminskijr/Facebook: https://www.facebook.com/groups/TheBrandDoctorsHangoutTwitter: https://twitter.com/the_brand_dr^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^__________________________________________________________________Watch My Master Class On What The Top 5% Of Entrepreneurs Are Doing To Scale To 7 Figures + Beyond: https://uniquedesignz.net/levelupmybranding/__________________________________________________________________Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping entrepreneurs owners grow their brands, scale their profits + increase their exposure online. But also agree that you have taken advantage of every opportunity in life!Host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past 14 years. He has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi + Fabio Viviani as well as Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Brander” and is a 2x Two Comma Club Award Winner by generating over $1 million with one single sales funnel, using the ClickFunnels software.#HenryKaminski #PersonalBranding #MarketingStrategy

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Entrepreneurship

Target Marketing Example: Nail Down Your Target Audience [Video]

Do you need help determining your target audience? In this video, we’re going to show you how to nail down your target audience and create a target marketing strategy + some target marketing examples along the way. Subscribe: https://bit.ly/36gszTL[Most Popular Uploads]:➡ How to Increase Facebook Engagement in 2022:https://www.youtube.com/watch?v=Bam_rXmoOs4➡ Marketing for Small Business: Effective Marketing Strategies for 2022: https://www.youtube.com/watch?v=RX0Y2JbS9K4➡ Facebook Marketing: A Complete Video Guide for 2022:https://www.youtube.com/watch?v=14amlEYDu_k➡ The Ultimate Guide To Facebook Marketplace in 2022 (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemgWant To Know What Target Marketing Is? Check Out These Target Marketing Examples!Understanding your target audience is key in having a successful digital marketing strategy and a profitable business.“When asked if they’d like to see online ads for random products or products targeted to their interests……40.5% of respondents chose the latter option, while another 27.6% of users said that they were content with seeing either.”So not only is targeted marketing beneficial to you, but your customers actually prefer it. However, “76% of marketers do not utilize behavioral data in either segmentation analysis or targeting.”This means there’s a big gap in between how effective target marketing is and how many entrepreneurs are actually using it to market any business. Let’s get into it!So today, we’re going to show you how to nail down your target audience……and create a target marketing strategy with target marketing examples along the way. Video OutlineIntro (0:00)What Is A Target Market (1:16)Create Content For Your Customer (3:21)Understand And Utilize Your Marketing Funnel (5:04)VIdeos MentionedWhat Is A Marketing Funnel: https://www.youtube.com/watch?v=CoD0Q4uG–c&list=PL-DAplYj3NS9Iqw5FHIYzfXlN2SSrSHzd&index=12Facebook Ad Funnel: https://www.youtube.com/watch?v=YJul1wX-Mq8&list=PL-DAplYj3NS93fCW1mEJurhyQo-c32ujH&index=31// LYFE Marketing ➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

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Entrepreneurship

Marketing Strategy 2022: How to Audit & Update Your Marketing Strategy [Video]

Have you updated your marketing strategy for 2022? In this video, we will be going over what to audit and why, and how to predict digital marketing trends so you can stay ahead of the curve. We’ll also include some helpful resources.Subscribe: https://bit.ly/36gszTL[Most Popular Uploads]:➡ How to Increase Facebook Engagement in 2022:https://www.youtube.com/watch?v=Bam_rXmoOs4➡ Marketing for Small Business: Effective Marketing Strategies for 2022: https://www.youtube.com/watch?v=RX0Y2JbS9K4➡ Facebook Marketing: A Complete Video Guide for 2022:https://www.youtube.com/watch?v=14amlEYDu_k➡ The Ultimate Guide To Facebook Marketplace in 2022 (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemgIs Your Marketing Strategy 2022 Ready Now?It’s a new year! It’s time to get things organized, update your plans, and set new goals. For most of you, that should mean updating your marketing strategy.But how in the world are you supposed to do that?We’re about to show you exactly how we audit marketing strategies and update them for a new year. Come on in!Today, we’ll be focusing on updating your marketing strategy for 2022, including; What to audit and whyHow to predict digital marketing trends so you can stay ahead of the curveAnd resources you may find helpful (we focus on free or inexpensive tools) Let’s get started! Video OutlineIntro (0:00)Why Updating Your Marketing Strategy Is So Important (0:53)How To Audit Your Marketing Strategy (1:26)Social Media: Paid & Organic (2:06)Email Marketing (2:46)Influencer Marketing (3:27)Search Engine Marketing (4:01)Analyze All The Data (4:46)Look At New Trends And Outdated Practices (5:22)Determine How You’ll Define Success (5:55)Make A Plan And Execute It (6:33)Videos MentionedPPC Marketing Playlist: https://www.youtube.com/watch?v=CooVKqpjyLk&list=PL-DAplYj3NS-z63KY04BguIzGMSHbuTAgSEO Marketing Playlist: https://www.youtube.com/watch?v=7lZc_fsw-JU&list=PL-DAplYj3NS9oBJ9Pi3koY3ow2OgKb4A2// LYFE Marketing ➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

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Entrepreneurship

What Payless Taught Us With Fake Luxury Brand, Palessi [Video]

Payless pulled off a stunt selling their $20 dollar shoes at a giant markup under a fake luxury brand they called “Palessi”. Just how did they pull it off, and what does it teach us about consumer behavior?Be sure to subscribe 👉🏻 https://www.youtube.com/channel/UCJqV6Aje34aCyTCRNtnoXaA?sub_confirmation=1 Here are some of our favourite vids:🏝 The Strange Reason Why Virgin Atlantic Started https://youtu.be/tekqe-vsYcE 👵🏼 The Truth Behind the Success of Monopoly https://youtu.be/dQnsVfdsfnA 👨🏾‍💼 How Flamin Hot Cheetos Completely Changed His Life https://youtu.be/gy_T_qmy-f8PalessiHow much would you spend for a pair of high-end shoes? No matter who we are, what we wear is a statement of who we are, no matter whether we care about it or not. Some people are willing to pay hundreds of dollars trying to signal to other people who they are. Payless OriginsPayless is an international discount footwear chain founded back in 1956 by cousins, Louis and Shaol Pozez. It was actually a business built on the idea that shoe salesmen weren’t entirely necessary. Its first store was established in Topeka, Kansas, when it was known as Pay-Less National.21st CenturyFast forward to when Payless entered hard times at the turn of the century. While they rapidly grew and went global, Payless had competition from other retailers such as Target and Walmart.Palessi And that’s exactly what they did. Payless opened a fake luxury store called Palessi. Their stunt was able to successfully convince influencers into buying rebranded Payless shoes for $600 dollars! The shoes normally sold in Payless stores for a mere $20 dollars. Perceived ValueThe Paylessi marketing stunt showed one important psychological trait that’s a part of human nature. The only value for any given item is its perceived value, and never the actual value. Marketing SuccessSarah Couch, Payless’s chief marketing officer at that time, believed that the campaign would be a great way to get a lot of people to consider shopping at Payless again. The campaign turned out to be a huge marketing success. Payless TodayWhile luxury branding and retailing experts praised the campaign’s social media-worthiness, Philip Graves believed that the advertising campaign would only have some short-term benefits for Payless. And he was right.