![Marketing vs Branding ROI [Video]](https://video.getpvd.com/wp-content/uploads/2022/12/mp_176841_0_0jpg.jpg)
Have you ever had a client ask you if you can guarantee an ROI for your branding services?I have… multiple times…. And I explain the difference between Marketing ROI and Branding ROI in very simple terms.If would walk around your office and ask everyone for a favour, you can easily get a metric to quantify your success.But what you can’t measure is how that negatively impacts your reputation.On the other hand, if you went around the same office and asked others if you could help them, you can’t measure the positive impact that has on your reputation.Like any effort to nurture any relationship, it’s not always clear how that effort will come back.But one thing you can but sure about is that your efforts won’t go unnoticed and when it is time for you to ask a favour, there are plenty waiting to return.Are you building your brand as a giver?#shorts #bma #brandmasteracademy #stephenhouraghan #brandbuilding #brandyourbusiness #brandingstrategy #brandstrategist #brandingexpert #brandawareness #brandingstudio #brandinspiration #creativestrategy #brandguidelines #brandingsolutions #brandingcoach #brandingmyself
marketing metrics
![Don’t fear the analytics (with Brie Anderson) — Growth Decoded EP023 [Video]](https://video.getpvd.com/wp-content/uploads/2022/05/mp_114606_0_0jpg.jpg)
Do you feel like you could be getting more out of your analytics?When it comes time to dive into the data, do you feel confident in your ability and process to get what you need, or what you want?Join us for a brand new episode of Growth Decoded, featuring Brie Anderson!Brie is a marketing strategist and consultant, and the owner of Beast Analytics. She has developed a simple framework for analytics that helps inform your approach, strategy, analysis, and data collection.You’ll learn:→ Brie’s BEAST cycle for approaching analytics→ How to determine which metrics to measure (and which to ignore!)→ The metrics that tell the story best→ Why you should only implement 1 thing at a time→ The 3 S’s of analytics strategySubscribe for more tips, information, and marketing best practices!https://www.activecampaign.com/resource/growth-decodedSite Tracking automation frameworks mentioned in episode: • Engaged lead qualification & lead scoring – https://www.activecampaign.com/marketplace/recipe/highly-engaged-qualification-scoring-site-tracking• Targeted product interest follow up – https://www.activecampaign.com/marketplace/recipe/product-interest-targeted-follow-up• Site tracking abandoned carts part 1&2 – https://www.activecampaign.com/marketplace/recipe/site-tracking-abandoned-cart-part-1https://www.activecampaign.com/marketplace/recipe/site-tracking-abandoned-cart-part-2• Personal follow-up after help doc page visit – https://www.activecampaign.com/marketplace/recipe/need-help-message-triggered-on-visit-to-help-docsConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign0:00 – Intro1:05 – On this episode…2:05 – Why do analytics matter?3:38 – Today’s guest4:30 – Why does Brie like analytics?5:48 – Where do you start?6:50 – Identifying the key metrics to track10:50 – Getting lost in the numbers12:24 – Being a data-driven marketer (3 S’s)14:24 – Key points18:37 – Determining when to make changes22:10 – How fast should you make decisions?23:10 – Which metrics tell the story best?27:30 – Where does Brie find new information and strategies?29:00 – YouTube Analytics30:22 – A word of advice31:22 – What happens when metrics decay?32:33 – Importance of automation for analytics33:47 – In summary & automation frameworks to use#Marketinganalytics #marketingmetrics #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience
![Business Branding – Why it Matters & How it Works [Video]](https://video.getpvd.com/wp-content/uploads/2021/09/mp_37782_0_0jpg.jpg)
Hey Everyone, Jerry with Vinci Digital https://www.vincidigital.com Check out our lastest IG post to see the top 4 reasons why your brand might be fucked. To summarize real quick, the four most commons reasons brands fail are:#1 No Planning or Piss Poor Planning#2 Data Blindness or Making Opinion-Based Decisions or you could call this just ignoring reality…. #3 Failing to Adapt to Change or Not Paying attention to Trends#4 Disregarding the fundamentals of Branding – because branding is a hell of alot more than just your logo! But more important than any of this, I wanted to just plug our new blog post on vincidigital.com that drops tomorrow called Business Branding: Why It Matters and How it Works. In this post I take you through everything you need to know to build an amazing brand from the ground up along with some great examples of brands that are absolutely killing it. I also talk about some of the common challenges and difficulties that many brands face and how to overcome them. Check out the blog here: https://www.vincidigital.com/business-branding-why-it-matters-and-how-it-works/ I’m so excited to share this with you all! Drop us a comment, a question, or even some of the brand challenges you are dealing with and we’ll be happy to give you some valuable feedback!See you soon! Make today a great one.