#Rizzle #bookmarketing #authormarketingThis is the first video in a series of videos where I introduce you to various book or author marketing platforms. As a self published author, marketing is a hat you’ll be wearing and it’s often one of the last things an author thinks about and many don’t enjoy the marketing aspect. Today we’ll talk about one of my favorite platforms which has created amazing exposure for me on the platform. Come and join me on Rizzle at @JamiBrumfield and say hi in a video response. Check out ALL my channels:Balanced Life with Jami B (self help and coaching tools) https://www.youtube.com/channel/UCPRNIgTPwegQchCoXlUI7jw Brumfield Family Fun (vlogs, homeschool, lifestyle) https://www.youtube.com/c/FunRoom Author Jami Brumfield (randomness from an Author’s Mind and Interviews, writing and self publishing tips) https://www.youtube.com/channel/UCZeuNIHkbbeuTjNJjvNefYwSocial Media Marketing Secrets (everything social and digital marketing) https://www.youtube.com/user/jcoolcash11Join me on Facebook at Author Jami Brumfield https://www.facebook.com/JamiBrumfieldAuthor Join our Free Fan Club group on Facebook https://www.facebook.com/groups/1611857345765271 Join our Author’s Life free group too https://www.facebook.com/groups/127527901212518 Instagram https://www.instagram.com/jamibrumfield/ Twitter https://twitter.com/JamiMBrumfield TikTokEmail firstname.lastname@example.orgMy Amazon Shop https://www.amazon.com/shop/jamimbrumfieldMy Books on Amazon https://amzn.to/2olJBMF 30 Day Free Trial of Amazon Prime here https://amzn.to/2Q9aT5O30 Day Free Trial of Audible plus 2 free audiobooks with trial https://amzn.to/30j5sBf30 Day Free Trial Amazon Family https://amzn.to/2NWRz9oPlease note this video and video description contains some affiliate links, which means that if you click on one of the product links, I’ll receive a small commission to help maintain the channel and pay for time to produce the videos. I only share products and services through affiliate links that I believe would be helpful or beneficial for those watching the videos on this channel.
How I made money after giving away 1000 Books in One Day. Marketing advice for self published authors. This is a story of how i promoted a free book and then sold multiple paid copies in one day. It was a massive success for a brand new series for a self published indie author. This video discusses the platforms and websites/newsletter lists I used to market my book. As well as using my existing author platform snd my social media platforms to drive book sales. I’ll show you this book marketing strategy and all the numbers and screenshots!VIDEOS MENTIONED~1000+ EBOOK DOWNLOADS IN A DAY – Newbie Author Marketing Tip! (Book Promotion) https://youtu.be/i4RbQj3pwGM2500+ EBOOK DOWNLOADS IN A DAY – Self Published Author Marketing Tips! (Book Promotion) https://youtu.be/Dqhnbr2cPtEBOOKS MENTIONED IN THIS VIDEO FOR PROMOTION~JAZZ: https://amzn.to/37XsMvE IN A MIRROR https://amzn.to/2J62Nb5WAYS TO SUPPORT ME~THE TIP JAR: https://PayPal.Me/authorebBUY ME A COFFEE: https://ko-fi.com/emilybourneAdd IN A MIRROR to your Goodreads TBR: https://www.goodreads.com/book/show/55253266-in-a-mirrorHOW TO BOOK A FREBIE PROMOTION WITH FREEBOOKSY https://bit.ly/3cekPn8MY FILMING EQUIPMENTCamera: https://amzn.to/3qzz4b8 Microphone: https://amzn.to/3sG0ldILights: https://amzn.to/3qIdcu9Vlog Tripod: https://amzn.to/35Z9cgLCameraTripod: https://amzn.to/39XVSe5MY STREAMING EQUIPMENTMicrophone: https://amzn.to/3c112ZpRing Light: https://amzn.to/3qIiTboEach week, I will let you know what I accomplished when it comes to outlining, writing, editing, publishing, and promotions. Every week is different and busy when it comes to the career of an independent full-time author. I’m going to bring you on the journey of self publishing, hopefully for inspiration and motivation. And, if you are a fan of my work, you can keep up to date with upcoming releases!EMILY BOURNE AUTHOR BIOEmily Bourne is an author from central west NSW, meaning she’s an Aussie Country girl at heart. Emily writes books about self-discovery and finding love. Believing, you can’t have a romantic relationship that works until you truly love yourself. She specialises in teen and young adult novels about social issues, layered with romantic suspense. Emily’s books can have you laughing-out-loud, reaching for the tissues, cramping with anxiety, and your heart swelling double-size. She spends her days diligently writing, procrastinating on Instagram (@iemilybourne), and distractedly playing with her cat Norman.CONTACTauthoremilybourne [at] gmail [dot] comAFFILIATE DISCLOSURESome of the links on this site are affiliate links. You are not charged an additional cost. If you click on of these links and make a purchase, I will earn a small commission. Most affiliate links on this site are to purchase my books, which in a way helps you to further support my career at no extra cost.https://youtu.be/7rd2OO0DxgY
The #1 question we get, both from current and prospective authors, is this: “How should I approach book marketing once it’s published?” In this lesson, we’ll cover the basics of how we teach our authors at http://scribemedia.com to market their business books.When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:1. Your book is a marketing tool—not the thing you market2. Book marketing is a long term process—not a single event3. No one cares about your book—they only care what your book gets themClick the link below to access the case studies: https://scribemedia.com/business-book-marketing
Welcome to How To Build A Book Marketing Strategy with Ariele Sieling. This course is comprised of 15 videos all about building a book marketing strategy. You can watch them consecutively or however you prefer. If you prefer to read the book, you can find it here: https://books2read.com/u/3JR0GPTo sign up for Writing Tips Weekly: https://landing.mailerlite.com/webforms/landing/o9e6c5 To learn more about Ariele or see what other content for authors she offers, you can go here: https://www.arielesieling.com/for-writersOr you can support her on Patreon: https://patreon.com/arielesielingPartial Transcript (full transcript available here: https://ariele.thinkific.com/):You may have noticed as I was giving you examples of objectives and tactics, or as you were going through and brainstorming your own objectives and tactics, that many of the tactics looked like they themselves could be objectives. And you’re right. There is a lot of crossover between objectives and tactics, and I wanted to take this opportunity to talk about how to level up your marketing game. The system I talked about here is relatively simple. It has three components, right? Your end game, your objectives and your tactics; where you want to go, what you need to do to get there, and specific actions you need to take.But it’s actually a lot more complicated than that, or can be if you want it to be. It can be that simple, but if you really want to build a business and a career, and you want this to work long-term, then I think it is definitely in your best interest to add more complexity.It’s more like Legos than like bricks. You can build it up and you can smash it down. You can leave it lying on the floor for people to step on. You can make your marketing system completely colorful or completely gray–whatever works for you. This is multi-dimensional system. I like to imagine it, if you’ve ever watched Stargate or some sort of space travel TV show, sometimes they have these 3D maps of the universe where you can zoom in on a planet or you can zoom out, and you can see the whole structure moving. And that’s I think what most marketing plans actually end up looking like. So this is just a way to dive in and give you some practical steps for building it out.The easiest way to level up marketing is to start with those three components: end games, objectives and tactics, and then just add layers. Let me give you an example. Let’s say you’re working with the objective: Publish my books in multiple formats and languages. And your end game is to make money.You select three tactics:–Develop a strategy for using Kindle Unlimited (you have one series in KU). –Set up distribution on Kobo, iTunes, Kobo, and Draft2Digital for your second series. –Figure out a method for selling direct through your website.These are really complicated tactics, right?They’re not actually single, specific actions that you could take, like tactics are supposed to be. These are actions that you can take which involve many other actions. So you take each one of those three and develop another set of actions. So maybe for Develop a strategy for using Kindle Unlimited, you say, “I am going to put XYZ series in KU. Then I’m going to advertise that series using Amazon ads and a Freebooksy promos.” You might even write it out more specific than that. You might decide you’re going to create a calendar for Kindle Unlimited or that his series is going to be in KU for a certain amount of time before you take it to wide distribution. And these are the specific things/tactics that you need to do to make sure it’s in there:Set the date that I’m going to uncheck that box so it’s no longer in KUSet the date I can start setting up distribution on Kobo, iTunes, and D2DSet up a Kobo accountUpload books to Kobo Set up an iTunes account Upload books to iTunesSet up a D2D account Upload books to D2DThese are complex tactics and you can absolutely break them down into more specific tactics and actions. Eventually what this is going to look like if you really flesh it out all the way is a multi-step pyramid. I made up some names for some of the different levels, but you can name them whatever you want, with the end game at the top–or if you think of it as like a road in perspective with the end game at the end, then objectives, then sub objectives and sub objectives, tactics and tasks–and it could be this many layers. It could be more layers. It could be fewer layers where the bottom of the pyramid closest to you is where you are now, and the far part of the pyramid is where you’re trying to get to.
Welcome to How To Build A Book Marketing Strategy with Ariele Sieling. This course is comprised of 15 videos all about building a book marketing strategy. You can watch them consecutively or however you prefer. If you prefer to read the book, you can find it here: https://books2read.com/u/3JR0GPTo sign up for Writing Tips Weekly: https://landing.mailerlite.com/webforms/landing/o9e6c5 To learn more about Ariele or see what other content for authors she offers, you can go here: https://www.arielesieling.com/for-writersOr you can support her on Patreon: https://patreon.com/arielesielingPartial Transcript (full transcript available here: https://ariele.thinkific.com/):My recommendation is to start by doing all your brainstorming first. Figure out your end game/s, figure out a list of objectives, (maybe between three and six objectives), and then brainstorm as many tactics as you can that will help achieve those objectives.Now, you might not have noticed, but we are all just one person. If you are very fortunate to have an entire team, then for you, I recommend to take all of the different tactics and assign them to different people on your team.But for the rest of us who we are just one person trying to build a career as an author, we need to look at all of these different things we could be doing and decide which ones we’re actually going to do, because we can’t do everything. We are limited. We have limited time, limited money, and we really need to be spending the majority of our time writing and not marketing.So what exactly are we going to do? Never fear! I created a system for vetting tactics! 1. Eliminate things!Fist, start by getting rid of things–really cut that list down to a more doable quantity of items. Don’t throw away the unused ones–you never know when future you will be in search of the perfect tactic.First, eliminate anything you hate.Read through all of your tactics and say: “Is there anything on this list of things that I brainstormed that I really despise, that I really don’t enjoy, and that saps out of all of my energy? Cross all of those things off the list. Eliminate anything outside of your budget.Eliminate anything that doesn’t fit in with my brand promise. And you can take my course on developing a brand if you want to, but, keep in mind, what are you telling your readers you’re going to give them? What are you promising to the people who are going to be buying your products and is that marketing activity going to enable you to fulfill that brand promise?So that’s the third thing is I eliminate anything that doesn’t fit in with my brand promise. Eliminate anything that hasn’t worked in the past.Now, this one is a little bit finicky because I first have to say to myself, “Why didn’t it work in the past?” Eliminate anything I don’t have time to do. Again, you can use these as guidelines. You can even create your own method for vetting tactics, whatever your personal opinions are, or whatever your own personal process is. Maybe you have other restrictions like you work full time, or you’re maybe a very private person and so you opt never to do anything that shows your face or forces you to be on video. Maybe you have medical issues that make it so that you can’t do Comicons for example. So these are my vetting tactics, but you can definitely create your own if you think that’s relevant–definitely eliminate anything that doesn’t work for you.2. Prioritize things!The second part of this is prioritization of tactics. You’ve brainstormed them all. You’ve gotten rid of anything that you don’t like can’t afford to do or whatever, but most likely you still have a pretty good number of things that you could be doing leftover. The next step is prioritizing. Which ones do you focus on first?Prioritize based on efficiency.Prioritize based on your end game.Prioritize things I’m already doing.Prioritize things I’m good at.The fourth thing is that I prioritize tactics that require skills that I already have. If you already have the resources or the tools or the skills to do something, prioritize that tactic, because that’s going to save you time and energy.So how many tactics you choose to implement or focus on at once is up to you. And it depends on your time and on your lifestyle and your personal priorities and what resources you have available to you. But ultimately every tactic, every action that you take should point back to an objective, which should point back to your end game.
Welcome to How To Build A Book Marketing Strategy with Ariele Sieling. This course is comprised of 15 videos all about building a book marketing strategy. You can watch them consecutively or however you prefer. If you prefer to read the book, you can find it here: https://books2read.com/u/3JR0GPTo sign up for Writing Tips Weekly: https://landing.mailerlite.com/webforms/landing/o9e6c5 To learn more about Ariele or see what other content for authors she offers, you can go here: https://www.arielesieling.com/for-writersOr you can support her on Patreon: https://patreon.com/arielesielingPartial Transcript (full transcript available here: https://ariele.thinkific.com/):So now that I’ve told you how to level up and branch out and take your business from being simple to being complex, I actually want to take a step back and emphasize the importance of starting small. I know that not everyone has the time and money and the energy and the effort or the desire even to build out a complex system like what I just outlined. And that is okay. You might still be in the beginning phases of your career and not even sure where you want to go long-term and that is why I think starting small is so important. You need to think about what you can do and what you actually want to do right now in this moment, before you really start building out all of these grand plans.If you’re sitting here feeling a little overwhelmed and unsure of what you should be doing, here’s a few suggestions for things that you can do right now in this moment that don’t require that much energy, effort, or resources, but that will ultimately help you regardless of what end game you choose.Figure Out Your End GameThe first suggestion I have is this: figure out your end game. I know I’ve walked through this whole thing and I’m secretly in my soul hoping that you know exactly what your end game is and where you want to go. But if you don’t, if you are really unsure, really spend some time thinking about it. You do not have to know this overnight. You do not have to know this by next week or next month. But put some effort into really considering what you want.Just because other authors out there want to be published doesn’t mean that you need to be published. And just because other authors want to create this big, massive career, doesn’t mean that you do. Just because one author wants to be traditionally published, or one author wants to be indie published, or one author wants to publish essays and magazines, doesn’t mean you do–your wants and your desires might be different. What do you want in regards to your writing? Do you just want it to be a hobby, something that you just enjoy doing periodically or do you really want to turn it into something big, figure out what you want?Not just with writing, but also with your life. Because if you choose to go down this path, it impacts every part of your life. There’s no point in putting in all of this effort and all of this time and energy, if this isn’t actually the direction that you want to go in. Build A WebsiteMy second suggestion is to build a website. I believe that your website should be the core of your brand. And I know that a lot of people run their businesses almost solely through Facebook, Twitter, or do Amazon advertising or, whatever. But I really think Amazon could fall tomorrow. Congress could decide that they’re a monopoly and break them into a bajillion pieces. Congress might make it impossible to send marketing emails. There are already a bunch of regulations on sending out marketing emails, and GDPR in Europe for example. But a website is something that you own, and it is always yours. At very least, Google will know you’re there lol. So I highly recommend building a website and buying your own domain name. Let that be your space to exist in the world. Write more.And then the third suggestion I have is to write more. If you don’t know what you want, if you don’t know what your end game is, if you’re not sure if you want to be a famous writer or if you want to be a quiet writer, if you’re not sure if you want to spend your time marketing or building up this business, that is okay.If you write because you love writing, that is going to be more fulfilling for you than any of this other stuff that I’ve talked about today. So just write. And maybe at some point in the future, you’ll be like, you know what, actually, I’m going to start publishing my own books and I need to learn how to do all this business and marketing stuff.You can always do it later. Marketing will always be here. Building businesses will always be here. So just write. So start small, pick one thing and do that one thing., and then you can grow from there.