long tail keywords – MARKETING IN MINUTES VLOG

An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one. RESOURCES & LINKS: ____________________________________________Quora: https://quora.com/AnswerThePublic: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them. So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You’ll then get a list of all the questions that are popular within your space. Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know. First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff. Second, you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more. So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it’s like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is. Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers. For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated. Fourth, promote your content. You don’t have to spend add money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it. Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/WAYnIlRs7C0#SEO #NeilPatel #DigitalMarketing

Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon. You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for. Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For. If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for. Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score. Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing. Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order. The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting. You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/oWtCsU3tb24#SEO #NeilPatel #DigitalMarketing